{"id":338,"date":"2023-07-06T13:11:58","date_gmt":"2023-07-06T04:11:58","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=338"},"modified":"2023-08-24T22:58:06","modified_gmt":"2023-08-24T13:58:06","slug":"web%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e8%b3%87%e6%a0%bc%e3%81%a7%e8%bb%a2%e8%81%b7%e6%88%90%e5%8a%9f%ef%bc%81%e5%bf%85%e8%a6%81%e3%81%aa%e3%82%b9%e3%82%ad%e3%83%ab","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/webmarketing\/338\/","title":{"rendered":"Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u683c\u3067\u8ee2\u8077\u6210\u529f\uff01\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u3068\u9078\u3073\u65b9\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00  liquid-speech-balloon-shadow\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\" style=\"border-color:#5500ff;background-color:#5500ff;color:#f8f8f8\"><p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30ad\u30eb\u3068\u8cc7\u683c\u3092\u6d3b\u7528\u3057\u3066\u8ee2\u8077\u3059\u308b\u9053\u306f\u591a\u304f\u958b\u3051\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u8ee2\u8077\u6210\u529f\u306b\u7e4b\u304c\u308b\u8cc7\u683c\u3084\u305d\u308c\u3089\u306e\u53d6\u5f97\u304c\u3069\u306e\u3088\u3046\u306b\u30ad\u30e3\u30ea\u30a2\u30a2\u30c3\u30d7\u306b\u5f79\u7acb\u3064\u306e\u304b\u3092\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><div class=\"liquid-speech-balloon-arrow\" style=\"border-color:transparent #5500ff transparent transparent\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u30c1\u30a7\u30c3\u30af-1.png\" alt=\"\" class=\"wp-image-180\" style=\"aspect-ratio:133\/86\" width=\"133\" height=\"86\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u8cc7\u683c\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u5c02\u9580\u6027\u3084\u80fd\u529b\u3092\u8a3c\u660e\u3057\u3001\u8ee2\u8077\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3002\u7279\u306b\u3001\u7d66\u4e0e\u30a2\u30c3\u30d7\u3084\u6607\u9032\u3001\u8ee2\u8077\u6642\u306e\u512a\u4f4d\u6027\u306b\u3064\u306a\u304c\u308b\u3002<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u5b9f\u52d9\u691c\u5b9a\u3001\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u691c\u5b9a\u3001IMA\u691c\u5b9a\u3001Web\u30a2\u30ca\u30ea\u30b9\u30c8\u691c\u5b9a\u3001\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u3001Google Analytics Individual Qualification(GAIQ)\u3001Google\u5e83\u544a\u8a8d\u5b9a\u8cc7\u683c\u306a\u3069\u3001\u5404\u8cc7\u683c\u306f\u7279\u5b9a\u306e\u30b9\u30ad\u30eb\u3092\u78e8\u304d\u3001\u7570\u306a\u308b\u5206\u91ce\u3067\u306e\u5c02\u9580\u6027\u3092\u8a3c\u660e\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u8cc7\u683c\u53d6\u5f97\u306f\u3001\u30ad\u30e3\u30ea\u30a2\u30d1\u30b9\u3092\u5e83\u3052\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u3001\u30d5\u30ec\u30c3\u30af\u30b9\u30bf\u30a4\u30e0\u3084\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306a\u3069\u306e\u3088\u308a\u67d4\u8edf\u306a\u30ef\u30fc\u30af\u30b9\u30bf\u30a4\u30eb\u3092\u9078\u629e\u3059\u308b\u53ef\u80fd\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3001\u5927\u4f01\u696d\u306a\u3069\u3001\u69d8\u3005\u306a\u30ad\u30e3\u30ea\u30a2\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"119\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png 1024w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-300x35.png 300w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-768x89.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda.png 1441w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306f\u3058\u3081\u306b<\/h2>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3092\u3001\u63a2\u691c\u306b\u51fa\u304b\u3051\u308b\u65c5\u4eba\u306b\u4f8b\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3042\u306a\u305f\u306f\u305d\u306e\u65c5\u4eba\u3067\u3059\u3002\u65b0\u305f\u306a\u5927\u9678\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u300d\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5927\u9678\u306f\u975e\u5e38\u306b\u5e83\u304f\u3001\u672a\u77e5\u3067\u3042\u308a\u3001\u305d\u306e\u571f\u5730\u3092\u63a2\u7d22\u3059\u308b\u306b\u306f\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3084\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u3001\u300c\u8cc7\u683c\u300d\u306f\u307e\u308b\u3067\u30b3\u30f3\u30d1\u30b9\u3084\u5730\u56f3\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u5b9f\u52d9\u691c\u5b9a\u300d\u306f\u57fa\u672c\u7684\u306a\u5730\u7406\u306e\u77e5\u8b58\u3092\u3001\u300cGoogle Analytics Individual Qualification(GAIQ)\u300d\u306f\u3088\u308a\u8a73\u7d30\u306a\u5730\u56f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u308b\u65e5\u3001\u3042\u306a\u305f\u304c\u65c5\u3092\u9032\u3081\u3066\u3044\u308b\u3068\u3001\u69d8\u3005\u306a\u52e2\u529b\u304c\u5b58\u5728\u3059\u308b\u65b0\u305f\u306a\u9818\u57df\u300c\u8ee2\u8077\u5e02\u5834\u300d\u306b\u8db3\u3092\u8e0f\u307f\u5165\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u3001\u300c\u8cc7\u683c\u300d\u306f\u3042\u306a\u305f\u306e\u4fe1\u983c\u6027\u3092\u793a\u3059\u30d1\u30b9\u30dd\u30fc\u30c8\u3084ID\u30ab\u30fc\u30c9\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u3053\u306eID\u30ab\u30fc\u30c9\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u304c\u3053\u306e\u5927\u9678\u3092\u3088\u304f\u7406\u89e3\u3057\u3001\u9069\u5fdc\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u7d50\u679c\u3001\u7570\u306a\u308b\u52e2\u529b\uff08\u4f01\u696d\uff09\u306f\u3042\u306a\u305f\u3092\u3088\u308a\u6b53\u8fce\u3057\u3001\u3042\u306a\u305f\u306e\u80fd\u529b\u3092\u4fe1\u3058\u3066\u4efb\u305b\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u300cweb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u300c\u8cc7\u683c\u300d\u300c\u8ee2\u8077\u300d\u306f\u3001\u3042\u306a\u305f\u304c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3092\u63a2\u691c\u3057\u3001\u65b0\u305f\u306a\u9818\u57df\u306b\u8db3\u3092\u8e0f\u307f\u5165\u308c\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u5f97\u305f\u300c\u8cc7\u683c\u300d\u306f\u3001\u3042\u306a\u305f\u306e\u65c5\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u3001\u3042\u306a\u305f\u81ea\u8eab\u306e\u4fa1\u5024\u3092\u4ed6\u8005\u306b\u793a\u3059\u624b\u6bb5\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8cc7\u683c\u306e\u95a2\u9023\u6027<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 \u8cc7\u683c\u53d6\u5f97\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001SEO\u3084SEM\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u591a\u5c90\u306b\u6e21\u308b\u30b9\u30ad\u30eb\u3068\u77e5\u8b58\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u8cc7\u683c\u306f\u3001\u305d\u306e\u77e5\u8b58\u3092\u8a3c\u660e\u3059\u308b\u8a3c\u7968\u3068\u306a\u308a\u3001\u63a1\u7528\u6642\u3084\u6607\u9032\u306e\u969b\u306b\u3082\u6709\u5229\u306b\u50cd\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u7d66\u4e0e\u9762\u3067\u3082\u8cc7\u683c\u306f\u5927\u304d\u306a\u5f71\u97ff\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 \u8cc7\u683c\u53d6\u5f97\u306e\u52b9\u679c\u3068\u8ee2\u8077<\/h3>\n\n\n\n<p>\u8ee2\u8077\u5e02\u5834\u3067\u306f\u3001\u7279\u306b\u6c42\u4eba\u60c5\u5831\u3092\u63a2\u3059\u969b\u306b\u8cc7\u683c\u3092\u6301\u3064\u3053\u3068\u306f\u5927\u304d\u306a\u5f37\u307f\u3068\u306a\u308a\u307e\u3059\u3002\u30ea\u30af\u30eb\u30fc\u30bf\u30fc\u3084\u30d8\u30c3\u30c9\u30cf\u30f3\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u8cc7\u683c\u3092\u6301\u3064\u5019\u88dc\u8005\u306f\u305d\u306e\u5206\u91ce\u3067\u306e\u5c02\u9580\u6027\u3084\u80fd\u529b\u3092\u8a3c\u660e\u3057\u3066\u3044\u308b\u3068\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u305b\u308b\u8cc7\u683c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u5b9f\u52d9\u691c\u5b9a<\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084CRM\u306e\u77e5\u8b58\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u5b9f\u52d9\u691c\u5b9a\u306e\u53d6\u5f97\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 \u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u691c\u5b9a<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u822c\u7684\u306a\u77e5\u8b58\u3092\u8eab\u306b\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u691c\u5b9a\u306e\u53d6\u5f97\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 Internet Marketing Analytics(IMA)\u691c\u5b9a<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u89e3\u6790\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u306f\u3001IMA\u691c\u5b9a\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u89e3\u6790\u3084\u7d71\u8a08\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u8cc7\u683c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 Web\u30a2\u30ca\u30ea\u30b9\u30c8\u691c\u5b9a<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u89e3\u6790\u3092\u4e3b\u8ef8\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3084\u6539\u5584\u63d0\u6848\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 \u30a6\u30a7\u30d6\u89e3\u6790\u58eb<\/h3>\n\n\n\n<p>Google Analytics\u3092\u7528\u3044\u305f\u30c7\u30fc\u30bf\u306e\u89e3\u6790\u3084\u30b5\u30a4\u30c8\u6539\u5584\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 Google Analytics Individual Qualification(GAIQ)<\/h3>\n\n\n\n<p>Google Analytics\u306e\u4f7f\u7528\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3068\u6280\u8853\u3092\u8a3c\u660e\u3059\u308b\u8cc7\u683c\u3067\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u5e83\u544a\u30fbSEM\u306b\u751f\u304b\u305b\u308b\u8cc7\u683c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 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Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3092\u3001\u63a2\u691c\u306b\u51fa\u304b\u3051\u308b\u65c5\u4eba\u306b\u4f8b\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u3042\u306a\u305f\u306f\u305d\u306e\u65c5\u4eba\u3067\u3059\u3002\u65b0\u305f\u306a\u5927\u9678\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u300d\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5927\u9678\u306f\u975e\u5e38\u306b\u5e83\u304f\u3001\u672a\u77e5\u3067\u3042\u308a\u3001\u305d\u306e\u571f\u5730\u3092\u63a2\u7d22\u3059\u308b\u306b\u306f\u9069 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