{"id":3487,"date":"2023-11-06T11:55:37","date_gmt":"2023-11-06T02:55:37","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=3487"},"modified":"2023-11-06T13:18:21","modified_gmt":"2023-11-06T04:18:21","slug":"%e8%aa%ad%e8%80%85%e3%82%92%e8%99%9c%e3%81%ab%e3%81%99%e3%82%8b%e9%9d%a2%e7%99%bd%e3%81%84%e3%82%b3%e3%83%94%e3%83%bc%e3%83%a9%e3%82%a4%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e6%a5%b5%e6%84%8f","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/copywriting\/3487\/","title":{"rendered":"\u8aad\u8005\u3092\u865c\u306b\u3059\u308b\u9762\u767d\u3044\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6975\u610f"},"content":{"rendered":"\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00  liquid-speech-balloon-shadow\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\" style=\"border-color:#f8f8f8;background-color:#f8f8f8;color:#000000\"><p>\u300c\u9762\u767d\u3044\u300d\u4e00\u8a00\u304c\u3001\u8aad\u8005\u306e\u5fc3\u3092\u52d5\u304b\u3057\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u3078\u3068\u5f15\u304d\u4e0a\u3052\u308b\u79d8\u8a23\u3092\u7d10\u89e3\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u7fa4\u8846\u306e\u4e2d\u3067\u4e00\u969b\u8f1d\u304f\u305f\u3081\u306e\u3001\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u6e80\u8f09\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4eca\u3059\u3050\u30c1\u30a7\u30c3\u30af\u3002<\/p><div class=\"liquid-speech-balloon-arrow\" style=\"border-color:transparent #f8f8f8 transparent transparent\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"171\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u30c1\u30a7\u30c3\u30af-1.png\" alt=\"\" class=\"wp-image-180\" style=\"aspect-ratio:133\/86\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u9762\u767d\u3044\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u63b4\u307f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8a18\u61b6\u306b\u6b8b\u3089\u305b\u308b\u529b\u304c\u3042\u308b\u3002<\/strong>\n<ul 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https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-768x89.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda.png 1441w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 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class=\"wp-block-heading\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5275\u9020\u6027\uff1a\u9762\u767d\u3055\u3092\u751f\u307f\u51fa\u3059\u30a2\u30a4\u30c7\u30a2\u767a\u60f3\u6cd5<\/h2>\n\n\n\n<p>\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5275\u9020\u6027\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u306f\u3001\u8aad\u8005\u306e\u5fc3\u3092\u63b4\u307f\u3001\u9b45\u529b\u7684\u306a\u30b3\u30d4\u30fc\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u9762\u767d\u3055\u3092\u751f\u307f\u51fa\u3059\u30a2\u30a4\u30c7\u30a2\u3092\u8003\u3048\u51fa\u3059\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u30a2\u30a4\u30c7\u30a2\u767a\u60f3\u6cd5\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. 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\u884c\u52d5\u3078\u306e\u8a98\u5c0e<\/h3>\n\n\n\n<p>\u9762\u767d\u3044\u30b3\u30d4\u30fc\u306f\u3001\u6d88\u8cbb\u8005\u306b\u7279\u5b9a\u306e\u884c\u52d5\u3092\u8d77\u3053\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u304c\u9762\u767d\u304f\u3001\u9b45\u529b\u7684\u306b\u8868\u73fe\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u8aad\u8005\u306f\u8cfc\u5165\u3001\u767b\u9332\u3001\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30b3\u30d4\u30fc\u304c\u6d88\u8cbb\u8005\u306e\u597d\u5947\u5fc3\u3092\u523a\u6fc0\u3057\u3001\u884c\u52d5\u3092\u8d77\u3053\u3059\u523a\u6fc0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u69cb\u7bc9<\/h3>\n\n\n\n<p>\u9762\u767d\u3044\u30b3\u30d4\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u3082\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u30e6\u30fc\u30e2\u30a2\u3092\u6301\u3063\u3066\u3044\u308b\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u3042\u308b\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u306e\u7279\u6027\u304c\u3001\u30b3\u30d4\u30fc\u3092\u901a\u3058\u3066\u4f1d\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u7559\u307e\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u304f\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u611f\u60c5\u3068\u6c7a\u65ad<\/h3>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u611f\u60c5\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u9762\u767d\u3044\u30b3\u30d4\u30fc\u306f\u3001\u8aad\u8005\u306e\u611f\u60c5\u3092\u523a\u6fc0\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u3053\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u304c\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u6c7a\u65ad\u3092\u3059\u308b\u969b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u5fc3\u7406\u5b66\u3092\u7406\u89e3\u3057\u3001\u9762\u767d\u3044\u30b3\u30d4\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u80af\u5b9a\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u3001\u5171\u611f\u3092\u4fc3\u3057\u3001\u884c\u52d5\u3092\u8a98\u5c0e\u3059\u308b\u9762\u767d\u3044\u30b3\u30d4\u30fc\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1a\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u9762\u767d\u3044\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6975\u610f<\/h2>\n\n\n\n<p>\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3053\u3068\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8cb4\u91cd\u306a\u6559\u8a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u9762\u767d\u3044\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6975\u610f\u3092\u63a2\u6c42\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u30aa\u30fc\u30eb\u30c9\u30b9\u30d1\u30a4\u30b9\u306e\u300c\u7537\u3089\u3057\u3044\u7537\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/h3>\n\n\n\n<p>\u30aa\u30fc\u30eb\u30c9\u30b9\u30d1\u30a4\u30b9\u306f\u3001\u7537\u6027\u5411\u3051\u306e\u9999\u6c34\u3084\u30dc\u30c7\u30a3\u30b1\u30a2\u88fd\u54c1\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002\u5f7c\u3089\u306e\u300c\u7537\u3089\u3057\u3044\u7537\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30e6\u30fc\u30e2\u30a2\u3068\u9762\u767d\u3055\u3092\u99c6\u4f7f\u3057\u305f\u512a\u308c\u305f\u4f8b\u3067\u3059\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u67b6\u7a7a\u306e\u7537\u6027\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30e2\u30e9\u30b9\u3067\u65ac\u65b0\u306a\u5e83\u544a\u30b3\u30d4\u30fc\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002\u5e83\u544a\u306b\u767b\u5834\u3059\u308b\u7537\u6027\u306f\u3001\u5192\u967a\u7684\u3067\u3001\u9b45\u529b\u7684\u3067\u3001\u5e38\u306b\u9762\u767d\u3044\u72b6\u6cc1\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u6d88\u8cbb\u8005\u306e\u7b11\u9854\u3092\u5f15\u304d\u51fa\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6d3b\u6027\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Airbnb\u306e\u300c\u66ae\u3089\u3059\u3088\u3046\u306b\u65c5\u3092\u3057\u3088\u3046\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/h3>\n\n\n\n<p>Airbnb\u306f\u3001\u5bbf\u6cca\u65bd\u8a2d\u306e\u4e88\u7d04\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u300c\u66ae\u3089\u3059\u3088\u3046\u306b\u65c5\u3092\u3057\u3088\u3046\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3068\u9762\u767d\u3055\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7d20\u6674\u3089\u3057\u3044\u4e8b\u4f8b\u3067\u3059\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u5b9f\u969b\u306e\u30db\u30b9\u30c8\u3068\u30b2\u30b9\u30c8\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u901a\u3058\u3066\u3001\u65c5\u884c\u4f53\u9a13\u306b\u611f\u60c5\u7684\u306a\u5171\u611f\u3092\u547c\u3073\u8d77\u3053\u3057\u307e\u3059\u3002\u9762\u767d\u3044\u30b3\u30d4\u30fc\u3068\u5171\u306b\u3001\u8aad\u8005\u306f\u65c5\u884c\u306e\u65b0\u305f\u306a\u53ef\u80fd\u6027\u3068\u697d\u3057\u3055\u3092\u4f53\u9a13\u3057\u3001Airbnb\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Dollar Shave Club\u306e\u300cOur Blades Are F***ing Great\u300d\u5e83\u544a<\/h3>\n\n\n\n<p>Dollar Shave Club\u306f\u3001\u5b89\u4fa1\u306a\u5243\u5200\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u975e\u5e38\u306b\u30e6\u30cb\u30fc\u30af\u3067\u9762\u767d\u3044\u30b3\u30d4\u30fc\u3092\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002\u5e83\u544a\u306e\u5192\u982d\u304b\u3089\u3001CEO\u304c\u5546\u54c1\u306e\u512a\u308c\u305f\u7279\u9577\u3092\u30e6\u30fc\u30e2\u30a2\u305f\u3063\u3077\u308a\u306b\u8a9e\u308a\u3001\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u307e\u3057\u305f\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u8996\u8074\u8005\u306b\u5370\u8c61\u3092\u6b8b\u3057\u3001\u591a\u304f\u306e\u5171\u611f\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. 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