{"id":4076,"date":"2025-11-18T14:31:00","date_gmt":"2025-11-18T05:31:00","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=4076"},"modified":"2025-11-28T16:26:23","modified_gmt":"2025-11-28T07:26:23","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e3%81%a6%e3%82%92%e8%a7%a3%e3%81%8d%e6%98%8e%e3%81%8b%e3%81%99%ef%bc%9a%e5%88%9d%e5%bf%83%e8%80%85%e3%81%8b%e3%82%89","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/4076\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u3066\u3092\u89e3\u304d\u660e\u304b\u3059\uff1a\u521d\u5fc3\u8005\u304b\u3089\u30d7\u30ed\u307e\u3067\u5fc5\u8aad\u306e\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00  liquid-speech-balloon-shadow\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div 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transparent\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"171\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u30c1\u30a7\u30c3\u30af-1.png\" alt=\"\" class=\"wp-image-180\" style=\"aspect-ratio:133\/86\"\/><\/figure>\n\n\n\n<ol 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class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"119\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png 1024w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-300x35.png 300w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-768x89.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda.png 1441w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7406\u5ff5\uff1a\u9867\u5ba2\u5fd7\u5411\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4f01\u696d\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7406\u5ff5\u306e\u4e2d\u3067\u3001\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u304c\u300c\u9867\u5ba2\u5fd7\u5411\u300d\u3067\u3059\u3002\u9867\u5ba2\u5fd7\u5411\u3068\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u8981\u6c42\u3001\u671f\u5f85\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u9867\u5ba2\u5fd7\u5411\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u63a2\u7a76\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">3. \u9867\u5ba2\u30cb\u30fc\u30ba\u3068\u8981\u6c42\u306e\u7406\u89e3<\/h3>\n\n\n\n<p>\u9867\u5ba2\u5fd7\u5411\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u8981\u6c42\u3092\u5fb9\u5e95\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u306f\u5e02\u5834\u8abf\u67fb\u3084\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u307e\u3059\u3002\u9867\u5ba2\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3084\u65b0\u305f\u306a\u30a2\u30a4\u30c7\u30a2\u306e\u767a\u898b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. 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class=\"wp-block-heading\">5. 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class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a2d\u8a08\uff1a\u6210\u529f\u3078\u306e\u9053\u7b4b<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a2d\u8a08\u306f\u3001\u6210\u529f\u3078\u306e\u91cd\u8981\u306a\u4e00\u6b69\u3067\u3059\u3002\u9069\u5207\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u5dee\u5225\u5316\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u63cf\u304f\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u76ee\u6a19\u8a2d\u5b9a\u3068\u6226\u7565\u306e\u6574\u5408\u6027<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a2d\u8a08\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u306e\u8a2d\u5b9a\u3067\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u76ee\u6a19\u306fSMART\uff08Specific\u3001Measurable\u3001Achievable\u3001Relevant\u3001Time-bound\uff09\u539f\u5247\u306b\u57fa\u3065\u3044\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u76ee\u6a19\u3068\u30d3\u30b8\u30e7\u30f3\u3068\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u7af6\u5408\u5206\u6790\u3068\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u4fdd<\/h3>\n\n\n\n<p>\u7af6\u5408\u5206\u6790\u306f\u3001\u5e02\u5834\u74b0\u5883\u3068\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u4f9b\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u9375\u3067\u3059\u3002\u7af6\u4e89\u512a\u4f4d\u6027\u306f\u3001\u4fa1\u683c\u3001\u54c1\u8cea\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\u3068\u4f4d\u7f6e\u3065\u3051<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3057\u3001\u81ea\u793e\u306e\u4f4d\u7f6e\u3065\u3051\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u63cf\u304f\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6700\u3082\u9700\u8981\u304c\u3042\u308a\u3001\u7af6\u4e89\u529b\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6307\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u306e\u72ec\u81ea\u6027\u3068\u4fa1\u5024\u63d0\u4f9b\u3092\u660e\u793a\u7684\u306b\u4f1d\u3048\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u306e\u7b56\u5b9a\u3068\u5b9f\u884c<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u5e83\u544a\u3001\u8ca9\u58f2\u4fc3\u9032\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u6d3b\u52d5\u3092\u542b\u3081\u307e\u3059\u3002\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u305f\u3089\u3001\u5b9f\u884c\u6bb5\u968e\u306b\u79fb\u308a\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u7ba1\u7406\u3068\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p>\u4e88\u7b97\u7ba1\u7406\u306f\u3001\u6226\u7565\u306e\u8a2d\u8a08\u3068\u5b9f\u884c\u306e\u4e2d\u3067\u3082\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u4e88\u7b97\u3092\u9069\u5207\u306b\u5272\u308a\u5f53\u3066\u3001\u30b3\u30b9\u30c8\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u306a\u6210\u9577\u3092\u652f\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u52b9\u679c\u6e2c\u5b9a\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30ad\u30fc\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\uff08KPI\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u6226\u7565\u306e\u6210\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a2d\u8a08\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u5411\u3051\u305f\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u6b63\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3001\u7af6\u5408\u5206\u6790\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\u3001\u8a08\u753b\u7b56\u5b9a\u3001\u4e88\u7b97\u7ba1\u7406\u3001\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u63cf\u304f\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u614e\u91cd\u306b\u5b9f\u884c\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff1a4P\u306e\u9069\u7528\u3068\u9769\u65b0<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u5c0e\u5165\u3059\u308b\u969b\u306e\u57fa\u672c\u7684\u306a\u6226\u7565\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u30024P\uff08Product, Price, Place, Promotion\uff09\u306f\u3001\u3053\u306e\u6226\u7565\u306e\u8981\u7d20\u3092\u8868\u73fe\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a2d\u8a08\u3068\u5b9f\u884c\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u30014P\u306e\u9069\u7528\u3068\u9769\u65b0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u63a2\u7a76\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u88fd\u54c1\u958b\u767a\u3068\u30d6\u30e9\u30f3\u30c9\u6226\u7565<\/h3>\n\n\n\n<p>**Product\uff08\u88fd\u54c1\uff09**\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u6700\u521d\u306e\u8981\u7d20\u3067\u3059\u3002\u88fd\u54c1\u3092\u5e02\u5834\u306b\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u305d\u306e\u88fd\u54c1\u81ea\u4f53\u304c\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u6a5f\u80fd\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306a\u3069\u304c\u9867\u5ba2\u306e\u9078\u629e\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u88fd\u54c1\u958b\u767a\u306f\u3001\u5e02\u5834\u306e\u8981\u6c42\u306b\u5408\u308f\u305b\u3066\u7d99\u7d9a\u7684\u306b\u9032\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u4fa1\u683c\u6226\u7565\u3068\u4fa1\u5024\u63d0\u4f9b<\/h3>\n\n\n\n<p>**Price\uff08\u4fa1\u683c\uff09**\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3092\u6307\u3057\u307e\u3059\u3002\u4fa1\u683c\u6226\u7565\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u4fa1\u683c\u3001\u30b3\u30b9\u30c8\u3001\u4fa1\u5024\u63d0\u4f9b\u3001\u5229\u76ca\u76ee\u6a19\u306a\u3069\u3092\u8003\u616e\u3057\u3066\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3064\u3064\u3001\u4f01\u696d\u306e\u53ce\u76ca\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u6d41\u901a\u6226\u7565\u3068\u30c1\u30e3\u30cd\u30eb\u9078\u5b9a<\/h3>\n\n\n\n<p>**Place\uff08\u6d41\u901a\uff09**\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u6307\u3057\u307e\u3059\u3002\u3069\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3057\u3001\u3069\u306e\u5730\u57df\u3067\u5c55\u958b\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u3001\u5c0f\u58f2\u5e97\u3001\u4ee3\u7406\u5e97\u3001\u76f4\u8ca9\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u304c\u5b58\u5728\u3057\u3001\u9867\u5ba2\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. 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class=\"wp-block-heading\">5. 4P\u306e\u9769\u65b0\u3068\u62e1\u5f35<\/h3>\n\n\n\n<p>4P\u306f\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u8981\u7d20\u3067\u3042\u308a\u3001\u8fd1\u5e74\u3067\u306f\u3053\u308c\u306b\u65b0\u305f\u306a\u8981\u7d20\u3092\u52a0\u3048\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001**People\uff08\u4eba\uff09<strong>\u3084<\/strong>Process\uff08\u30d7\u30ed\u30bb\u30b9\uff09**\u304c\u3001\u9867\u5ba2\u4f53\u9a13\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u767a\u5c55\u306b\u3088\u308a\u3001**Personalization\uff08\u500b\u5225\u5316\uff09<strong>\u3084<\/strong>Participation\uff08\u53c2\u52a0\uff09**\u304c\u65b0\u305f\u306a\u8996\u70b9\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u9069\u7528\u3068\u9769\u65b0\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u30024P\u3092\u9069\u5207\u306b\u8abf\u6574\u3057\u3001\u65b0\u305f\u306a\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u9053\u3092\u5207\u308a\u62d3\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\uff1a\u73fe\u4ee3\u306e\u5fc5\u9808\u6226\u7565<\/h2>\n\n\n\n<p>\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6025\u901f\u306a\u767a\u5c55\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u70b9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u79fb\u884c\u3057\u3001\u4f01\u696d\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u99c6\u4f7f\u3057\u3066\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u6210\u9577\u3092\u9054\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u63a2\u7a76\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. 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class=\"wp-block-heading\">2. \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u91cd\u8981\u6027\u3068\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30d7\u30ec\u30bc\u30f3\u30b9\u306e\u4e2d\u6838\u3067\u3059\u3002\u9867\u5ba2\u304c\u6700\u521d\u306b\u63a5\u3059\u308b\u5834\u6240\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u4fe1\u983c\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306e\u6226\u7565<\/h3>\n\n\n\n<p>SEO\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3055\u308c\u308b\u3053\u3068\u306f\u3001\u6709\u6a5f\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316\u3001\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u3001\u52b9\u679c\u7684\u306aSEO\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. 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