{"id":4173,"date":"2025-11-12T13:49:00","date_gmt":"2025-11-12T04:49:00","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=4173"},"modified":"2025-11-28T16:18:39","modified_gmt":"2025-11-28T07:18:39","slug":"aidma%e3%83%a2%e3%83%87%e3%83%ab%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89%ef%bc%9a%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%99%82","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/4173\/","title":{"rendered":"AIDMA\u30e2\u30c7\u30eb\u5b8c\u5168\u30ac\u30a4\u30c9\uff1a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u5f81\u670d\u3059\u308b"},"content":{"rendered":"\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00  liquid-speech-balloon-shadow\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\" style=\"border-color:#f8f8f8;background-color:#f8f8f8;color:#000000\"><p>100\u5e74\u3092\u8d85\u3048\u308b\u6b74\u53f2\u3092\u6301\u3064AIDMA\u30e2\u30c7\u30eb\u3001\u3057\u304b\u3057\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3044\u3066\u305d\u306e\u529b\u306f\u8870\u3048\u3066\u3044\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u6642\u4ee3\u3092\u8d85\u8d8a\u3057\u305fAIDMA\u306e\u79d8\u5bc6\u3068\u3001\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u305d\u306e\u9a5a\u7570\u7684\u306a\u9069\u7528\u65b9\u6cd5\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u63b4\u3080\u305f\u3081\u306e\u9375\u3001\u3053\u3053\u306b\u3042\u308a\u307e\u3059\u3002<\/p><div class=\"liquid-speech-balloon-arrow\" style=\"border-color:transparent #f8f8f8 transparent transparent\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"171\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u30c1\u30a7\u30c3\u30af-1.png\" alt=\"\" class=\"wp-image-180\" style=\"aspect-ratio:133\/86\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>AIDMA\u30e2\u30c7\u30eb\u306e\u6210\u529f\u4e8b\u4f8b &#8211; Apple\u306eiPhone<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Apple\u306eiPhone\u306fAIDMA\u30e2\u30c7\u30eb\u3092\u5b8c\u74a7\u306b\u5b9f\u8df5\u3057\u3001\u6ce8\u610f\u3092\u5f15\u304d\u3001\u8208\u5473\u3092\u60f9\u304d\u3064\u3051\u3001\u6b32\u671b\u3092\u9ad8\u3081\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u3053\u306e\u6210\u529f\u4e8b\u4f8b\u306f\u3001AIDMA\u30e2\u30c7\u30eb\u304c\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u6709\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u91cd\u8981\u6027<\/strong>:\n<ul class=\"wp-block-list\">\n<li>AIDMA\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u306e\u5206\u6790\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6d3b\u7528\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3001\u7af6\u5408\u5206\u6790\u306a\u3069\u306e\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>AIDMA\u30e2\u30c7\u30eb\u306e\u73fe\u4ee3\u7684\u306a\u9069\u7528<\/strong>:\n<ul class=\"wp-block-list\">\n<li>AIDMA\u30e2\u30c7\u30eb\u306f\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u6709\u7528\u3067\u3042\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u5fdc\u7528\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u99c6\u52d5\u306e\u5206\u6790\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6d3b\u7528\u306a\u3069\u3001\u73fe\u4ee3\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30e2\u30c7\u30eb\u306e\u6709\u52b9\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"119\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png 1024w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-300x35.png 300w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-768x89.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda.png 1441w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AIDMA\u30e2\u30c7\u30eb\u306e\u57fa\u672c\u3068\u6b74\u53f2\uff1a100\u5e74\u4ee5\u4e0a\u306e\u5909\u9077\u3068\u73fe\u4ee3\u3078\u306e\u9069\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">AIDMA\u30e2\u30c7\u30eb\u306e\u7531\u6765\u3068\u6b74\u53f2<\/h3>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u306e\u4e16\u754c\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u53e4\u5178\u7684\u306a\u30e2\u30c7\u30eb\u3067\u3042\u308a\u3001\u305d\u306e\u7531\u6765\u306f20\u4e16\u7d00\u521d\u982d\u306b\u3055\u304b\u306e\u307c\u308a\u307e\u3059\u3002&#8221;AIDMA&#8221;\u3068\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d88\u8cbb\u8005\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a5\u3064\u306e\u8981\u7d20\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Attention\uff08\u6ce8\u610f\uff09<\/strong>: \u6700\u521d\u306b\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5e83\u544a\u304c\u898b\u9003\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3001\u76ee\u7acb\u3064\u30c7\u30b6\u30a4\u30f3\u3084\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30b3\u30d4\u30fc\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>Interest\uff08\u8208\u5473\uff09<\/strong>: \u6ce8\u610f\u3092\u5f15\u3044\u305f\u5f8c\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u60f9\u304d\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3084\u5229\u70b9\u3092\u5f37\u8abf\u3057\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>Desire\uff08\u6b32\u671b\uff09<\/strong>: \u8208\u5473\u3092\u5f15\u3044\u305f\u3089\u3001\u6b21\u306f\u6d88\u8cbb\u8005\u306e\u6b32\u671b\u3092\u559a\u8d77\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u308c\u3060\u3051\u9b45\u529b\u7684\u3067\u5fc5\u8981\u4e0d\u53ef\u6b20\u304b\u3092\u4f1d\u3048\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>Memory\uff08\u8a18\u61b6\uff09<\/strong>: \u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308b\u3088\u3046\u306b\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u6d3e\u624b\u306a\u5e83\u544a\u304c\u5fd8\u308c\u3089\u308c\u3066\u3057\u307e\u3063\u3066\u306f\u52b9\u679c\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>Action\uff08\u884c\u52d5\uff09<\/strong>: \u6700\u7d42\u7684\u306b\u3001\u6d88\u8cbb\u8005\u306b\u7279\u5b9a\u306e\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u76ee\u6a19\u3067\u3059\u3002\u3053\u308c\u306f\u88fd\u54c1\u306e\u8cfc\u5165\u3001\u60c5\u5831\u306e\u5171\u6709\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u95a2\u9023\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">20\u4e16\u7d00\u304b\u3089\u73fe\u4ee3\u3078\u306eAIDMA\u30e2\u30c7\u30eb\u306e\u9032\u5316<\/h3>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u306f\u300120\u4e16\u7d00\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u3001\u65b0\u805e\u3001\u96d1\u8a8c\u306a\u3069\u306e\u4f1d\u7d71\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u7279\u306b\u6709\u52b9\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u308c\u3092\u6d3b\u7528\u3057\u3066\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u304c\u5230\u6765\u3059\u308b\u3068\u3068\u3082\u306b\u3001AIDMA\u30e2\u30c7\u30eb\u3082\u9032\u5316\u3057\u307e\u3057\u305f\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u65b0\u305f\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u767b\u5834\u3057\u3001\u3053\u308c\u3089\u306b\u5408\u308f\u305b\u3066AIDMA\u30e2\u30c7\u30eb\u3082\u9069\u5fdc\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308bAIDMA\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5fdc\u7528<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308bAIDMA\u30e2\u30c7\u30eb\u306e\u6700\u3082\u9855\u8457\u306a\u5fdc\u7528\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u5229\u7528\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u5e83\u544a\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001AIDMA\u30e2\u30c7\u30eb\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u7cbe\u5bc6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3057\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u3067\u306f\u6d88\u8cbb\u8005\u304c\u60c5\u5831\u3092\u691c\u7d22\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u8a73\u7d30\u306a\u60c5\u5831\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001AIDMA\u30e2\u30c7\u30eb\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u60c5\u5831\u63d0\u4f9b\u306b\u3082\u9069\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u306f100\u5e74\u4ee5\u4e0a\u306e\u6b74\u53f2\u3092\u6301\u3061\u306a\u304c\u3089\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u305d\u306e\u6709\u7528\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u30b9\u30ad\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u7406\u89e3\uff1aAIDMA\u30e2\u30c7\u30eb\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u8a73\u7d30\u89e3\u8aac<\/h2>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u679c\u7684\u306b\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u30925\u3064\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u5272\u3057\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u306e\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u7684\u30d7\u30ed\u30bb\u30b9\u3092\u6349\u3048\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001AIDMA\u30e2\u30c7\u30eb\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u8a73\u7d30\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Attention\uff08\u6ce8\u610f\uff09<\/h3>\n\n\n\n<p>\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u3053\u3068\u304c\u6700\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u76ee\u7acb\u305f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u6ce8\u610f\u3092\u5f15\u304f\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba<\/strong>: \u7c21\u6f54\u3067\u8a18\u61b6\u306b\u6b8b\u308b\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8996\u899a\u7684\u306a\u9b45\u529b<\/strong>: \u76ee\u3092\u5f15\u304f\u30c7\u30b6\u30a4\u30f3\u3001\u30ab\u30e9\u30fc\u30b9\u30ad\u30fc\u30e0\u3001\u753b\u50cf\u3001\u30d3\u30c7\u30aa\u306a\u3069\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>: \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u60f9\u304d\u3064\u3051\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Interest\uff08\u8208\u5473\uff09<\/h3>\n\n\n\n<p>\u4e00\u5ea6\u6ce8\u610f\u3092\u5f15\u3044\u305f\u3089\u3001\u6b21\u306b\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u7dad\u6301\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8208\u5473\u3092\u5f15\u304f\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u9577<\/strong>: \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u72ec\u81ea\u6027\u3084\u9b45\u529b\u7684\u306a\u7279\u9577\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4fa1\u5024\u63d0\u6848<\/strong>: \u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u3001\u3069\u306e\u3088\u3046\u306b\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3084\u6b32\u6c42\u3092\u6e80\u305f\u3059\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<\/strong>: \u611f\u60c5\u7684\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u901a\u3058\u3066\u3001\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5171\u611f\u3092\u547c\u3073\u8d77\u3053\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Desire\uff08\u6b32\u671b\uff09<\/h3>\n\n\n\n<p>\u8208\u5473\u3092\u559a\u8d77\u3057\u305f\u3089\u3001\u6b21\u306b\u6d88\u8cbb\u8005\u306e\u6b32\u671b\u3092\u523a\u6fc0\u3057\u307e\u3059\u3002\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u611f\u60c5\u306e\u559a\u8d77<\/strong>: \u6d88\u8cbb\u8005\u306e\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6b32\u671b\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5<\/strong>: \u4ed6\u306e\u6d88\u8cbb\u8005\u306e\u6210\u529f\u4e8b\u4f8b\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u793a\u3057\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9650\u5b9a\u7684\u306a\u63d0\u4f9b<\/strong>: \u671f\u9593\u9650\u5b9a\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3084\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306b\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Memory\uff08\u8a18\u61b6\uff09<\/h3>\n\n\n\n<p>\u6b32\u671b\u3092\u559a\u8d77\u3057\u305f\u3089\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u8a18\u61b6\u306b\u6b8b\u308b\u5e83\u544a\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7c21\u6f54\u306a\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong>: \u7c21\u6f54\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027<\/strong>: \u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u3084\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u306a\u60c5\u5831\u306e\u5f37\u8abf<\/strong>: \u6700\u3082\u91cd\u8981\u306a\u60c5\u5831\u3092\u5f37\u8abf\u3057\u3001\u8a18\u61b6\u306b\u7559\u3081\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Action\uff08\u884c\u52d5\uff09<\/h3>\n\n\n\n<p>\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306f\u3001\u6d88\u8cbb\u8005\u306b\u7279\u5b9a\u306e\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u547c\u3073\u304b\u3051<\/strong>: \u6d88\u8cbb\u8005\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u8d77\u3053\u3059\u3088\u3046\u306b\u4fc3\u3059\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7c21\u5358\u306a\u624b\u7d9a\u304d<\/strong>: \u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3084\u884c\u52d5\u304c\u7c21\u5358\u3067\u30b9\u30e0\u30fc\u30ba\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<\/strong>: \u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u6d88\u8cbb\u8005\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0a\u304cAIDMA\u30e2\u30c7\u30eb\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u8a73\u7d30\u306a\u89e3\u8aac\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3092\u7406\u89e3\u3057\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306eAIDMA\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5fdc\u7528<\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u5230\u6765\u306b\u3088\u308a\u3001AIDMA\u30e2\u30c7\u30eb\u306f\u65b0\u305f\u306a\u6b21\u5143\u306b\u9032\u5316\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u305d\u306e\u5f37\u529b\u3055\u3092\u767a\u63ee\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u74b0\u5883\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u53cd\u5fdc\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u65b0\u305f\u306a\u30c4\u30fc\u30eb\u304c\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308bAIDMA\u30e2\u30c7\u30eb\u306e\u5fdc\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u63a2\u6c42\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30c7\u30fc\u30bf\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002AIDMA\u30e2\u30c7\u30eb\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u74b0\u5883\u306b\u9069\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30fc\u30bf\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3084\u6b32\u671b\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a<\/h3>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u3092\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u7528\u3059\u308b\u969b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3084\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u500b\u5225\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u63d0\u6848\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3001\u884c\u52d5\u3092\u8d77\u3053\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5f71\u97ff\u529b<\/h3>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306fAIDMA\u30e2\u30c7\u30eb\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u3064\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u610f\u898b\u3092\u4ea4\u63db\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u8208\u5473\u3092\u559a\u8d77\u3057\u3001\u6b32\u671b\u3092\u523a\u6fc0\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3059\u308b\u6a5f\u4f1a\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306eAIDMA\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3082\u4e00\u822c\u7684\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u81ea\u52d5\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u63d0\u6848\u3092\u9001\u4fe1\u3057\u3001\u52b9\u679c\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u9001\u308a\u3001\u884c\u52d5\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306eAIDMA\u30e2\u30c7\u30eb\u306e\u5fdc\u7528\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u52b9\u679c\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u306f\u3001\u7af6\u4e89\u6fc0\u5316\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u3067\u306e\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AIDMA\u3068\u4ed6\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u6bd4\u8f03\uff1aAISAS, AIDCA, AMTUL\u306a\u3069<\/h2>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u53e4\u5178\u7684\u306a\u30e2\u30c7\u30eb\u306e\u4e00\u3064\u3067\u3059\u304c\u3001\u4ed6\u306b\u3082\u591a\u304f\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u3001\u7570\u306a\u308b\u89b3\u70b9\u304b\u3089\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u8aac\u660e\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6307\u5357\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001AIDMA\u30e2\u30c7\u30eb\u3068\u4ed6\u306e\u4ee3\u8868\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\uff08AISAS\u3001AIDCA\u3001AMTUL\u306a\u3069\uff09\u3092\u6bd4\u8f03\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u63a2\u7a76\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AIDMA\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7279\u5fb4<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Attention\u3001Interest\u3001Desire\u3001Memory\u3001Action\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u8208\u5473\u3092\u6301\u305f\u305b\u3001\u6b32\u671b\u3092\u523a\u6fc0\u3057\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u3001\u6700\u7d42\u7684\u306b\u884c\u52d5\u3092\u8d77\u3053\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e3b\u306b\u5e83\u544a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">AISAS\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7279\u5fb4<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Attention\u3001Interest\u3001Search\u3001Action\u3001Satisfaction\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>AIDMA\u30e2\u30c7\u30eb\u306b\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u60c5\u5831\u691c\u7d22\uff08Search\uff09\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u8a73\u7d30\u306a\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u3053\u3068\u3067\u6e80\u8db3\u611f\u3092\u5f97\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u8907\u96d1\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u304c\u60c5\u5831\u3092\u91cd\u8981\u8996\u3059\u308b\u5834\u5408\u306b\u7279\u306b\u6709\u7528\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">AIDCA\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7279\u5fb4<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Attention\u3001Interest\u3001Desire\u3001Conviction\u3001Action\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Conviction\uff08\u78ba\u4fe1\uff09\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u8ffd\u52a0\u3055\u308c\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u4fe1\u983c\u611f\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u60c5\u5831\u63d0\u4f9b\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9ad8\u984d\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u78ba\u4fe1\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">AMTUL\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7279\u5fb4<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Attention\u3001Motivation\u3001Trigger\u3001Understanding\u3001Learning\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306f\u3001Motivation\uff08\u52d5\u6a5f\u3065\u3051\uff09\u3068Trigger\uff08\u304d\u3063\u304b\u3051\uff09\u306b\u5f37\u304f\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u306a\u305c\u884c\u52d5\u3059\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u3092\u4fc3\u3059\u304d\u3063\u304b\u3051\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u9ad8\u5ea6\u306a\u5fc3\u7406\u5b66\u7684\u8981\u7d20\u3092\u8003\u616e\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3001\u7279\u5b9a\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u3001\u7570\u306a\u308b\u89b3\u70b9\u304b\u3089\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u89e3\u91c8\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u9078\u629e\u3059\u308b\u30e2\u30c7\u30eb\u306f\u3001\u5bfe\u8c61\u5e02\u5834\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6027\u8cea\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u72b6\u614b\u306b\u5fdc\u3058\u3066\u6c7a\u5b9a\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u5404\u30e2\u30c7\u30eb\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AIDMA\u30e2\u30c7\u30eb\u306e\u5b9f\u8df5\uff1a\u6210\u529f\u4e8b\u4f8b\u3068\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u6210\u529f\u306b\u5c0e\u304f\u4e8b\u4f8b\u304c\u6570\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001AIDMA\u30e2\u30c7\u30eb\u306e\u5b9f\u8df5\u306b\u304a\u3051\u308b\u6210\u529f\u4e8b\u4f8b\u3068\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u63a2\u6c42\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6210\u529f\u4e8b\u4f8b\uff1aApple\u306eiPhone<\/h3>\n\n\n\n<p>Apple\u306eiPhone\u306f\u3001AIDMA\u30e2\u30c7\u30eb\u3092\u99c6\u4f7f\u3057\u305f\u6210\u529f\u4e8b\u4f8b\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u306e\u88fd\u54c1\u306f\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u63b4\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attention\uff08\u6ce8\u610f\uff09<\/strong>: Apple\u306f\u72ec\u81ea\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u65b0\u6a5f\u80fd\u306e\u767a\u8868\u306a\u3069\u3067\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li><strong>Interest\uff08\u8208\u5473\uff09<\/strong>: \u88fd\u54c1\u306e\u7279\u9577\u3084\u5229\u70b9\u304c\u5f37\u8abf\u3055\u308c\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u60f9\u304d\u3064\u3051\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li><strong>Desire\uff08\u6b32\u671b\uff09<\/strong>: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u9ad8\u7d1a\u611f\u3068\u9769\u65b0\u6027\u3092\u5f37\u8abf\u3057\u3001\u6d88\u8cbb\u8005\u306e\u6b32\u671b\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li><strong>Memory\uff08\u8a18\u61b6\uff09<\/strong>: Apple\u306f\u72ec\u81ea\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306a\u5e83\u544a\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li><strong>Action\uff08\u884c\u52d5\uff09<\/strong>: \u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u7c21\u5358\u3067\u30b9\u30e0\u30fc\u30ba\u3067\u3042\u308a\u3001\u6d88\u8cbb\u8005\u306f\u7c21\u5358\u306biPhone\u3092\u8cfc\u5165\u3067\u304d\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n\n\n\n<p>Apple\u306fAIDMA\u30e2\u30c7\u30eb\u3092\u5b8c\u74a7\u306b\u5b9f\u8df5\u3057\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u63b4\u307f\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u7bc9\u304d\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u30c7\u30fc\u30bf\u99c6\u52d5\u306e\u5206\u6790<\/strong>: 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