{"id":4269,"date":"2025-11-07T13:54:00","date_gmt":"2025-11-07T04:54:00","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=4269"},"modified":"2025-11-28T16:12:03","modified_gmt":"2025-11-28T07:12:03","slug":"%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e5%a4%89%e9%9d%a9%e3%81%99%e3%82%8bprep%e6%b3%95%e5%ae%8c%e5%85%a8","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/4269\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5909\u9769\u3059\u308bPREP\u6cd5\u5b8c\u5168\u30ac\u30a4\u30c9\uff1a\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9\u304b\u3089\u4ed6\u30e2\u30c7\u30eb\u3068\u306e\u6bd4\u8f03\u307e\u3067"},"content":{"rendered":"\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00  liquid-speech-balloon-shadow\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\" style=\"border-color:#f8f8f8;background-color:#f8f8f8;color:#000000\"><p>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5287\u7684\u306b\u5909\u308f\u308b\uff01PREP\u6cd5\u306e\u5168\u3066\u3092\u89e3\u660e\u3057\u3001\u4ed6\u306e\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u305d\u306e\u512a\u4f4d\u6027\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u3001\u3042\u306a\u305f\u3082\u30d7\u30ec\u30bc\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u304c\u4e00\u6bb5\u3068\u9b45\u529b\u7684\u306b\u306a\u308b\u79d8\u8a23\u3092\u624b\u306b\u5165\u308c\u307e\u3057\u3087\u3046\u3002<\/p><div class=\"liquid-speech-balloon-arrow\" style=\"border-color:transparent #f8f8f8 transparent transparent\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"171\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u30c1\u30a7\u30c3\u30af-1.png\" alt=\"\" class=\"wp-image-180\" style=\"aspect-ratio:133\/86\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>PREP\u6cd5\u306f\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u554f\u984c\u306e\u660e\u78ba\u5316\u304b\u3089\u59cb\u3081\u3001\u8ad6\u7406\u7684\u306a\u69cb\u9020\u3092\u63d0\u4f9b\u3057\u3001\u8aad\u8005\u3084\u76f8\u624b\u306b\u5bfe\u3057\u3066\u8aac\u5f97\u529b\u3092\u6301\u305f\u305b\u308b\u512a\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<\/li>\n\n\n\n<li>\u4ed6\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3084\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08\u4f8b: SWOT\u5206\u6790\u3001PESTEL\u5206\u6790\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5206\u6790\uff09\u3068\u6bd4\u8f03\u3057\u3066\u3001PREP\u6cd5\u306f\u7279\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3068\u554f\u984c\u89e3\u6c7a\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u60c5\u5831\u6574\u7406\u3068\u8aac\u5f97\u529b\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306e\u4f5c\u6210\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u4f1a\u8b70\u3001\u30c1\u30fc\u30e0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30d3\u30b8\u30cd\u30b9\u30b7\u30ca\u30ea\u30aa\u3067PREP\u6cd5\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u660e\u78ba\u3067\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u6210\u529f\u3078\u306e\u9053\u3092\u958b\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"119\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-1024x119.png 1024w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-300x35.png 300w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda-768x89.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2023\/06\/\u8d64\u7dda.png 1441w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">PREP\u6cd5\u306e\u57fa\u672c\u3068\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u5fdc\u7528<\/h2>\n\n\n\n<p>PREP\u6cd5\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3059\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u8ad6\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u3001\u6210\u529f\u3092\u652f\u3048\u308b\u529b\u5f37\u3044\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001PREP\u6cd5\u306e\u57fa\u672c\u3092\u89e3\u8aac\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u5fdc\u7528\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306a\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PREP\u6cd5\u306e\u57fa\u672c\u6982\u5ff5<\/h3>\n\n\n\n<p>PREP\u6cd5\u306f\u3001\u56db\u3064\u306e\u8981\u7d20\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>P\uff08Problem\uff09 &#8211; \u554f\u984c<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u521d\u3081\u306b\u3001\u5bfe\u8a71\u3084\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306e\u4e2d\u3067\u53d6\u308a\u6271\u3046\u554f\u984c\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u554f\u984c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u7126\u70b9\u3092\u5b9a\u3081\u3001\u52b9\u679c\u3092\u9ad8\u3081\u308b\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>R\uff08Reason\uff09 &#8211; \u7406\u7531<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u554f\u984c\u3092\u660e\u78ba\u306b\u3057\u305f\u3089\u3001\u305d\u306e\u554f\u984c\u306b\u3064\u3044\u3066\u306a\u305c\u5bfe\u51e6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3001\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u7406\u7531\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u76f8\u624b\u306b\u8ab2\u984c\u306e\u91cd\u8981\u6027\u3092\u7406\u89e3\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>E\uff08Example\uff09 &#8211; \u4f8b\u793a<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u7406\u7531\u3092\u8aac\u660e\u3057\u305f\u3089\u3001\u305d\u308c\u3092\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3084\u4f8b\u793a\u3092\u4f7f\u3063\u3066\u88cf\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u4f8b\u306f\u62bd\u8c61\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u5177\u4f53\u7684\u306b\u3057\u3001\u76f8\u624b\u306b\u8aac\u5f97\u529b\u3092\u6301\u305f\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>P\uff08Proposal\uff09 &#8211; \u63d0\u6848<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u6700\u5f8c\u306b\u3001\u554f\u984c\u3001\u7406\u7531\u3001\u4f8b\u793a\u306b\u57fa\u3065\u3044\u3066\u5177\u4f53\u7684\u306a\u63d0\u6848\u3084\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3057\u307e\u3059\u3002\u63d0\u6848\u306f\u5177\u4f53\u7684\u3067\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308b\u3079\u304d\u3067\u3001\u76f8\u624b\u306b\u884c\u52d5\u3092\u4fc3\u3059\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d3\u30b8\u30cd\u30b9\u3067\u306ePREP\u6cd5\u306e\u5fdc\u7528<\/h3>\n\n\n\n<p>PREP\u6cd5\u306f\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5e45\u5e83\u304f\u9069\u7528\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30b7\u30ca\u30ea\u30aa\u3067\u306ePREP\u6cd5\u306e\u5fdc\u7528\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u4f1a\u8b70<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001\u307e\u305a\u554f\u984c\u3084\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3001\u8074\u8846\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u307e\u3059\u3002\u6b21\u306b\u3001\u306a\u305c\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u3001\u5b9f\u969b\u306e\u4e8b\u4f8b\u3084\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u8aac\u5f97\u529b\u3092\u6301\u305f\u305b\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u63d0\u6848\u3068\u3057\u3066\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u3092\u63d0\u793a\u3057\u3001\u8074\u8846\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306e\u4f5c\u6210<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\uff08\u5831\u544a\u66f8\u3001\u63d0\u6848\u66f8\u3001\u30e1\u30fc\u30eb\u306a\u3069\uff09\u3067\u306f\u3001PREP\u6cd5\u3092\u7528\u3044\u3066\u8ad6\u7406\u7684\u306a\u69cb\u9020\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u554f\u984c\u3092\u63d0\u793a\u3057\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u7406\u7531\u3092\u8aac\u660e\u3057\u3001\u5177\u4f53\u7684\u306a\u4f8b\u3092\u6319\u3052\u3001\u6700\u7d42\u7684\u306b\u63d0\u6848\u3084\u89e3\u6c7a\u7b56\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6587\u66f8\u306e\u30af\u30ea\u30a2\u3055\u3068\u8aac\u5f97\u529b\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u30c1\u30fc\u30e0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/h4>\n\n\n\n<ul 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\u6642\u9593\u3068\u30a8\u30cd\u30eb\u30ae\u30fc\u306e\u6d88\u8cbb<\/h4>\n\n\n\n<p>PREP\u6cd5\u3092\u9069\u7528\u3059\u308b\u306b\u306f\u3001\u6642\u9593\u3068\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u6295\u8cc7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u554f\u984c\u306e\u7279\u5b9a\u3001\u7406\u7531\u306e\u8aac\u660e\u3001\u5177\u4f53\u4f8b\u306e\u63d0\u793a\u3001\u63d0\u6848\u306e\u6e96\u5099\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3001\u7dca\u6025\u6027\u306e\u9ad8\u3044\u5834\u9762\u3067\u306f\u52b9\u679c\u7684\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u8907\u96d1\u306a\u72b6\u6cc1\u3078\u306e\u9069\u7528\u96e3\u6613\u5ea6<\/h4>\n\n\n\n<p>PREP\u6cd5\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u8907\u96d1\u306a\u72b6\u6cc1\u3084\u591a\u9762\u7684\u306a\u554f\u984c\u306b\u5bfe\u3057\u3066\u306f\u9069\u7528\u304c\u96e3\u3057\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u5834\u5408\u3001\u3088\u308a\u8907\u96d1\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u76f8\u624b\u306e\u62b5\u6297\u611f<\/h4>\n\n\n\n<p>PREP\u6cd5\u306f\u554f\u984c\u3092\u660e\u78ba\u306b\u6307\u6458\u3059\u308b\u305f\u3081\u3001\u76f8\u624b\u306b\u5bfe\u3059\u308b\u62b5\u6297\u611f\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u7279\u306b\u611f\u60c5\u7684\u306a\u554f\u984c\u3084\u96e3\u3057\u3044\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3057\u3066\u306f\u3001\u614e\u91cd\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>PREP\u6cd5\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u6709\u7528\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u4e00\u65b9\u3067\u3001\u305d\u306e\u9650\u754c\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u72b6\u6cc1\u3084\u76ee\u6a19\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306b\u304a\u3051\u308bPREP\u6cd5\u306e\u5fdc\u7528<\/h2>\n\n\n\n<p>PREP\u6cd5\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306e\u4f5c\u6210\u306b\u304a\u3044\u3066\u60c5\u5831\u306e\u6574\u7406\u3068\u8aac\u5f97\u529b\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u6709\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306f\u63d0\u6848\u66f8\u3001\u5831\u544a\u66f8\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u3067\u4f7f\u7528\u3055\u308c\u307e\u3059\u304c\u3001PREP\u6cd5\u3092\u5fdc\u7528\u3059\u308b\u3053\u3068\u3067\u305d\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306b\u304a\u3051\u308bPREP\u6cd5\u306e\u5177\u4f53\u7684\u306a\u5fdc\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u554f\u984c\u3092\u6587\u66f8\u3067\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u3092\u4f5c\u6210\u3059\u308b\u969b\u3001\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u554f\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6587\u66f8\u306e\u5192\u982d\u3067\u3001\u8aad\u8005\u306b\u5bfe\u3057\u3066\u3069\u306e\u554f\u984c\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u304b\u3092\u660e\u793a\u7684\u306b\u793a\u3057\u307e\u3059\u3002\u554f\u984c\u306e\u660e\u78ba\u5316\u306f\u3001\u8aad\u8005\u304c\u6587\u66f8\u306e\u76ee\u7684\u3068\u91cd\u8981\u6027\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7406\u7531\u3092\u6587\u66f8\u3067\u8aac\u660e\u3059\u308b<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001\u554f\u984c\u306b\u5bfe\u3059\u308b\u7406\u7531\u3092\u6587\u66f8\u3067\u8a73\u7d30\u306b\u8aac\u660e\u3057\u307e\u3059\u3002\u306a\u305c\u3053\u306e\u554f\u984c\u306b\u5bfe\u51e6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3001\u305d\u306e\u7406\u7531\u3092\u8ad6\u7406\u7684\u304b\u3064\u5177\u4f53\u7684\u306b\u793a\u3057\u307e\u3059\u3002\u7406\u7531\u3092\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u306f\u554f\u984c\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u3001\u6587\u66f8\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u4f8b\u3092\u63d0\u4f9b\u3059\u308b<\/h3>\n\n\n\n<p>\u7406\u7531\u3092\u8aac\u660e\u3057\u305f\u3089\u3001\u5177\u4f53\u4f8b\u3092\u6587\u66f8\u3067\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4f8b\u793a\u306f\u62bd\u8c61\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3084\u30c7\u30fc\u30bf\u3067\u88cf\u4ed8\u3051\u3001\u8aad\u8005\u306b\u8aac\u5f97\u529b\u3092\u6301\u305f\u305b\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u554f\u984c\u3084\u63d0\u6848\u304c\u62bd\u8c61\u7684\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u72b6\u6cc1\u306b\u5373\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u63d0\u6848\u3092\u6587\u66f8\u3067\u63d0\u793a\u3059\u308b<\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306e\u7d50\u8ad6\u90e8\u5206\u3067\u63d0\u6848\u3084\u89e3\u6c7a\u7b56\u3092\u5177\u4f53\u7684\u306b\u63d0\u793a\u3057\u307e\u3059\u3002\u63d0\u6848\u306f\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308a\u3001\u8aad\u8005\u306b\u5bfe\u3057\u3066\u884c\u52d5\u3092\u4fc3\u3059\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u6587\u66f8\u306e\u6700\u5f8c\u3067\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u3084\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u793a\u3057\u3001\u8aad\u8005\u306b\u5bfe\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u306bPREP\u6cd5\u3092\u5fdc\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u306e\u6574\u7406\u3068\u8aac\u5f97\u529b\u304c\u5411\u4e0a\u3057\u3001\u8aad\u8005\u306b\u5bfe\u3057\u3066\u660e\u78ba\u3067\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u63d0\u6848\u66f8\u3067\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u91cd\u8981\u6027\u3084\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a\u3092\u4f1d\u3048\u3001\u5831\u544a\u66f8\u3067\u306f\u8ab2\u984c\u3084\u6210\u679c\u3092\u660e\u78ba\u306b\u3057\u3001\u30e1\u30fc\u30eb\u3067\u306f\u8981\u4ef6\u3084\u63d0\u6848\u3092\u6574\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u6587\u66f8\u3092PREP\u6cd5\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u6210\u679c\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PREP\u6cd5\u3068\u4ed6\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3068\u306e\u6bd4\u8f03<\/h2>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001PREP\u6cd5\u306f\u512a\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3068\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u4ed6\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u3001PREP\u6cd5\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u9055\u3044\u3084\u5229\u70b9\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4ee5\u4e0b\u3067\u306f\u3001PREP\u6cd5\u3092\u4ed6\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3068\u6bd4\u8f03\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u8a73\u7d30\u306b\u63a2\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PREP\u6cd5 vs. SWOT\u5206\u6790<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">PREP\u6cd5<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u554f\u984c\u3001\u7406\u7531\u3001\u4f8b\u793a\u3001\u63d0\u6848\u3068\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3001\u8ad6\u7406\u7684\u306a\u69cb\u9020\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u554f\u984c\u306e\u660e\u78ba\u5316\u304b\u3089\u59cb\u3081\u3001\u89e3\u6c7a\u7b56\u3092\u5177\u4f53\u7684\u306b\u63d0\u793a\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u5bfe\u8a71\u3084\u6587\u66f8\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">SWOT\u5206\u6790<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f37\u307f\uff08Strengths\uff09\u3001\u5f31\u307f\uff08Weaknesses\uff09\u3001\u6a5f\u4f1a\uff08Opportunities\uff09\u3001\u8105\u5a01\uff08Threats\uff09\u306e\u8981\u7d20\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u5185\u90e8\u304a\u3088\u3073\u5916\u90e8\u306e\u72b6\u6cc1\u5206\u6790\u3092\u884c\u3044\u3001\u6226\u7565\u7b56\u5b9a\u306b\u7528\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u4e3b\u306b\u6226\u7565\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3084\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">PREP\u6cd5 vs. PESTEL\u5206\u6790<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">PREP\u6cd5<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u554f\u984c\u89e3\u6c7a\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u554f\u984c\u306e\u660e\u78ba\u5316\u304b\u3089\u59cb\u3081\u3001\u8ad6\u7406\u7684\u306a\u69cb\u9020\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3084\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">PESTEL\u5206\u6790<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u653f\u6cbb\uff08Political\uff09\u3001\u7d4c\u6e08\uff08Economic\uff09\u3001\u793e\u4f1a\uff08Social\uff09\u3001\u6280\u8853\uff08Technological\uff09\u3001\u74b0\u5883\uff08Environmental\uff09\u3001\u6cd5\u5f8b\uff08Legal\uff09\u306e\u8981\u56e0\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u74b0\u5883\u3084\u5e02\u5834\u306e\u5909\u5316\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u4e3b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5e02\u5834\u8abf\u67fb\u306b\u7528\u3044\u3089\u308c\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">PREP\u6cd5 vs. \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5206\u6790<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">PREP\u6cd5<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u554f\u984c\u89e3\u6c7a\u3084\u63d0\u6848\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u554f\u984c\u306e\u660e\u78ba\u5316\u304b\u3089\u59cb\u3081\u3001\u5177\u4f53\u7684\u306a\u63d0\u6848\u3092\u793a\u3059\u3002<\/li>\n\n\n\n<li>\u8ad6\u7406\u7684\u306a\u69cb\u9020\u3092\u63d0\u4f9b\u3057\u3001\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5206\u6790<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5b9a\u306e\u554f\u984c\u3084\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u3001\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3057\u3066\u5206\u6790\u3092\u884c\u3046\u3002<\/li>\n\n\n\n<li>\u5206\u6790\u306e\u76ee\u7684\u3084\u65b9\u6cd5\u306b\u5fdc\u3058\u3066\u69d8\u3005\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5229\u7528\u3055\u308c\u3001\u67d4\u8edf\u6027\u304c\u3042\u308b\u3002<\/li>\n\n\n\n<li>\u4e3b\u306b\u6226\u7565\u7b56\u5b9a\u3084\u554f\u984c\u89e3\u6c7a\u306b\u7528\u3044\u3089\u308c\u3001\u591a\u304f\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5b58\u5728\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>PREP\u6cd5\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u8ad6\u7406\u7684\u306a\u69cb\u9020\u3092\u63d0\u4f9b\u3059\u308b\u70b9\u3067\u512a\u308c\u305f\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002SWOT\u5206\u6790\u3084PESTEL\u5206\u6790\u306a\u3069\u306e\u4ed6\u306e\u30e2\u30c7\u30eb\u306f\u3001\u4e3b\u306b\u6226\u7565\u7b56\u5b9a\u3084\u5e02\u5834\u5206\u6790\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u7570\u306a\u308b\u7528\u9014\u3067\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5206\u6790\u306f\u67d4\u8edf\u6027\u304c\u3042\u308a\u3001\u7279\u5b9a\u306e\u554f\u984c\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u30b7\u30ca\u30ea\u30aa\u3084\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3084\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002PREP\u6cd5\u306f\u3001\u7279\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3068\u554f\u984c\u89e3\u6c7a\u306b\u512a\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u72b6\u6cc1\u3067\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PREP\u6cd5\u306e\u57fa\u672c\u3068\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u5fdc\u7528 PREP\u6cd5\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3059\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u8ad6\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u3001\u6210\u529f\u3092\u652f\u3048\u308b\u529b\u5f37\u3044\u624b\u6bb5\u3068 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-15"],"_links":{"self":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":1,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4269\/revisions"}],"predecessor-version":[{"id":4270,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4269\/revisions\/4270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/media\/4297"}],"wp:attachment":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/media?parent=4269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/categories?post=4269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/tags?post=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}