{"id":4854,"date":"2026-01-01T17:01:12","date_gmt":"2026-01-01T08:01:12","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=4854"},"modified":"2026-01-01T18:01:18","modified_gmt":"2026-01-01T09:01:18","slug":"%e3%82%a4%e3%83%b3%e3%82%b9%e3%82%bf%e3%82%b0%e3%83%a9%e3%83%a0%e5%ba%83%e5%91%8a%e3%81%ae%e8%aa%b2%e9%87%91%e6%96%b9%e5%bc%8f4%e7%a8%ae%e9%a1%9e%ef%bd%9ccpc%e3%83%bbcpm%e3%83%bbcpi%e3%83%bbcpv","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/webmarketing\/4854\/","title":{"rendered":"\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9"},"content":{"rendered":"\n<div style=\"\nbackground: #1e88e5;\ncolor: #ffffff;\nbox-shadow: #1e88e5 0 0 10px 10px;\nmargin: 10px;\nfont-size: 100%;\npadding: 20px;\n\">\n \u25cf\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u306f\u5358\u4fa1\u306e\u5b89\u3055\u3067\u306f\u306a\u304f\u3001\u6700\u9069\u5316\u3057\u305f\u3044\u884c\u52d5\uff08\u8868\u793a\u30fb\u8996\u8074\u30fb\u30af\u30ea\u30c3\u30af\u30fbDL\uff09\u3067\u9078\u3076\u5fc5\u8981\u304c\u3042\u308b<br>\n\u25cfCPC\u306f\u6bd4\u8f03\u30fb\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u5411\u304d\u3067\u3001\u8a8d\u77e5\u76ee\u7684\u3067\u4f7f\u3046\u3068\u6210\u679c\u304c\u51fa\u306b\u304f\u3044<br>\n\u25cfCPM\u306f\u77ed\u671fCV\u3067\u306f\u306a\u304f\u3001\u5f8c\u5de5\u7a0b\u306eCPC\u3084CPA\u3092\u4e0b\u3052\u308b\u571f\u53f0\u4f5c\u308a\u306b\u6709\u52b9<br>\n\u25cfCPI\u306f\u30a2\u30d7\u30ea\u5e83\u544a\u5c02\u7528\u306b\u8fd1\u304f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u8cea\u3092\u898b\u306a\u3044\u3068\u5931\u6557\u3057\u3084\u3059\u3044<br>\n\u25cfCPV\u306f\u52d5\u753b\u3067\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3001\u5208\u308a\u53d6\u308a\u306f\u5225\u8ab2\u91d1\u65b9\u5f0f\u3068\u7d44\u307f\u5408\u308f\u305b\u308b<br>\n\u25cf\u8ab2\u91d1\u65b9\u5f0f\u306e\u898b\u76f4\u3057\u306f\u300c\u5f79\u5272\u5b9a\u7fa9\u2192KPI\u2192\u8ab2\u91d1\u65b9\u5f0f\u300d\u306e\u9806\u3067\u884c\u3046\u3068\u5224\u65ad\u30df\u30b9\u304c\u6e1b\u308b<br>\n<\/div>&#8221;\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>\u300c\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u3001\u3068\u308a\u3042\u3048\u305aCPC\u3067\u56de\u3057\u3066\u3044\u308b\u3051\u3069\u672c\u5f53\u306b\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d<br>\u73fe\u5834\u3067\u3001\u3053\u3046\u3057\u305f\u58f0\u3092\u672c\u5f53\u306b\u3088\u304f\u805e\u304d\u307e\u3059\u3002<br>CPC\u30fbCPM\u30fbCPI\u30fbCPV\u3068\u3044\u3046\u8a00\u8449\u306f\u77e5\u3063\u3066\u3044\u3066\u3082\u3001<strong>\u76ee\u7684\u5225\u306b\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u304b<\/strong>\u307e\u3067\u306f\u6574\u7406\u3067\u304d\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u5927\u534a\u3067\u3059\u3002<br>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u8ab2\u91d1\u65b9\u5f0f\u306e\u9055\u3044\u3092\u201c\u77e5\u8b58\u201d\u3067\u7d42\u308f\u3089\u305b\u305a\u3001<strong>\u5b9f\u52d9\u3067\u8ff7\u308f\u306a\u3044\u5224\u65ad\u8ef8\u3068\u5177\u4f53\u7684\u306a\u898b\u76f4\u3057\u624b\u9806<\/strong>\u307e\u3067\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<br>\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u6e1b\u3089\u3057\u3001\u6b21\u306b\u6253\u3064\u4e00\u624b\u3092\u660e\u78ba\u306b\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1024\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9-687x1024.png\" alt=\"\" class=\"wp-image-4866\" srcset=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9-687x1024.png 687w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9-201x300.png 201w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9-768x1145.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9-1030x1536.png 1030w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9-1374x2048.png 1374w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9.png 1696w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u306f\u306a\u305c\u8ff7\u3044\u3084\u3059\u3044\u306e\u304b\uff1f<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001<strong>\u8ab2\u91d1\u65b9\u5f0f\uff08CPC\u30fbCPM\u30fbCPI\u30fbCPV\uff09\u3092\u300c\u91d1\u984d\u306e\u5b89\u3055\u300d\u3067\u9078\u3093\u3067\u3057\u307e\u3046\u4eba\u304c\u591a\u3044<\/strong>\u304b\u3089\u3067\u3059\u3002<br>\u73fe\u5834\u3067\u3088\u304f\u3042\u308b\u306e\u306f\u3001\u300c\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u5b89\u305d\u3046\u3060\u304b\u3089CPC\u300d\u300c\u52d5\u753b\u3060\u304b\u3089CPV\u300d\u3068\u3044\u3063\u305f<strong>\u76ee\u7684\u4e0d\u5728\u306e\u9078\u629e<\/strong>\u3002\u3053\u308c\u3060\u3068\u3001KPI\u3068\u6700\u9069\u5316\u30ed\u30b8\u30c3\u30af\u304c\u30ba\u30ec\u3066\u6210\u679c\u304c\u51fa\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u6b63\u3057\u304f\u306f\u3001<br><strong>\u2460\u5e83\u544a\u306e\u76ee\u7684 \u2192 \u2461\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09 \u2192 \u2462\u8ab2\u91d1\u65b9\u5f0f \u2192 \u2463\u914d\u4fe1\u6700\u9069\u5316<\/strong><br>\u3053\u306e\u9806\u756a\u3067\u6c7a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.aainc.co.jp\/hs-fs\/hubfs\/2020-11-19_233554.png?name=2020-11-19_233554.png&amp;width=908\" alt=\"https:\/\/service.aainc.co.jp\/hs-fs\/hubfs\/2020-11-19_233554.png?name=2020-11-19_233554.png&amp;width=908\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/5f1ec1a105fa0156f3a1664bbcd4127f-18.jpg\" alt=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/5f1ec1a105fa0156f3a1664bbcd4127f-18.jpg\"\/><\/figure>\n\n\n\n<p>\u4e0a\u306e\u56f3\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u8a00\u8a9e\u5316\u3059\u308b\u3068\u3001\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u306a\u305c\u300c\u3068\u308a\u3042\u3048\u305aCPC\u300d\u306b\u306a\u308a\u304c\u3061\u306a\u306e\u304b\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30ea\u30c3\u30af\u306f<strong>\u6210\u679c\u306b\u8fd1\u305d\u3046<\/strong>\u3067\u5206\u304b\u308a\u3084\u3059\u3044<\/li>\n\n\n\n<li>\u7ba1\u7406\u753b\u9762\u3067\u6570\u5b57\u3092\u8ffd\u3044\u3084\u3059\u3044<\/li>\n\n\n\n<li>\u4ee3\u7406\u5e97\u3084\u904e\u53bb\u306e\u904b\u7528\u8e0f\u8972\u3067\u6df1\u304f\u8003\u3048\u305a\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001\u79c1\u3082\u6614\u306f\u3053\u306e\u7f60\u306b\u30cf\u30de\u308a\u307e\u3057\u305f\u3002<br><strong>\u8a8d\u77e5\u76ee\u7684\u306a\u306e\u306bCPC\u3067\u914d\u4fe1 \u2192 \u30af\u30ea\u30c3\u30af\u306f\u5897\u3048\u308b\u304c\u3001\u6307\u540d\u691c\u7d22\u3082\u58f2\u4e0a\u3082\u5897\u3048\u306a\u3044<\/strong>\u3002<br>\u539f\u56e0\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u300c\u898b\u3066\u3082\u3089\u3046\u300d\u30d5\u30a7\u30fc\u30ba\u306a\u306e\u306b\u300c\u30af\u30ea\u30c3\u30af\u3059\u308b\u4eba\u300d\u3060\u3051\u3092\u63a2\u3057\u306b\u3044\u3063\u3066\u3044\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ab2\u91d1\u65b9\u5f0f\u3067\u672c\u5f53\u306b\u898b\u308b\u3079\u304d\u5224\u65ad\u8ef8<\/h3>\n\n\n\n<p>\u8ab2\u91d1\u65b9\u5f0f\u306f\u300c\u30b3\u30b9\u30c8\u306e\u9055\u3044\u300d\u3067\u306f\u306a\u304f\u3001<strong>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3078\u306e\u6307\u793a<\/strong>\u3060\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPC<\/strong>\uff1a\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u4eba\u3092\u63a2\u3059<\/li>\n\n\n\n<li><strong>CPM<\/strong>\uff1a\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u8868\u793a\u3059\u308b<\/li>\n\n\n\n<li><strong>CPI<\/strong>\uff1a\u30a2\u30d7\u30ea\u3092\u5165\u308c\u305d\u3046\u306a\u4eba\u3092\u63a2\u3059<\/li>\n\n\n\n<li><strong>CPV<\/strong>\uff1a\u52d5\u753b\u3092\u898b\u305d\u3046\u306a\u4eba\u3092\u63a2\u3059<\/li>\n<\/ul>\n\n\n\n<p>\u3064\u307e\u308a\u3001<strong>\u3069\u3093\u306a\u884c\u52d5\u3092\u6700\u9069\u5316\u3057\u305f\u3044\u304b<\/strong>\u3092\u5148\u306b\u6c7a\u3081\u306a\u3044\u3068\u3001\u914d\u4fe1\u306f\u565b\u307f\u5408\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3053\u306e\u3042\u3068\u4f55\u3092\u7406\u89e3\u3059\u3079\u304d\u304b\uff1f<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u52d5\u753b\u3067\u89e3\u8aac<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f4\u7a2e\u985e\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9\" width=\"1118\" height=\"629\" src=\"https:\/\/www.youtube.com\/embed\/txW_VT10BEE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">CPC\u8ab2\u91d1\u306f\u3069\u3093\u306a\u76ee\u7684\u30fb\u30d5\u30a7\u30fc\u30ba\u3067\u9078\u3076\u3079\u304d\u304b\uff1f<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u3092\u5148\u306b\u8a00\u3046\u3068\u3001<strong>CPC\u8ab2\u91d1\u306f\u300c\u4eca\u3059\u3050\u6bd4\u8f03\u30fb\u691c\u8a0e\u3057\u3066\u3044\u308b\u5c64\u300d\u3092\u53d6\u308a\u306b\u3044\u304f\u30d5\u30a7\u30fc\u30ba\u3067\u6700\u3082\u52b9\u679c\u3092\u767a\u63ee<\/strong>\u3057\u307e\u3059\u3002<br>\u9006\u306b\u3001\u8a8d\u77e5\u521d\u671f\u3084\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\u3067\u4f7f\u3046\u3068\u3001<strong>\u6570\u5b57\u306f\u52d5\u304f\u306e\u306b\u6210\u679c\u304c\u51fa\u306a\u3044<\/strong>\u72b6\u614b\u306b\u9665\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/keywordmap.jp\/academy\/wp-content\/uploads\/2020\/12\/3-20201223101622-650x331.png\" alt=\"https:\/\/keywordmap.jp\/academy\/wp-content\/uploads\/2020\/12\/3-20201223101622-650x331.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/emseed.jp\/wp-content\/uploads\/2025\/01\/27ed17bc20cacf61695ad9c59ac40467-1-1024x575.jpg\" alt=\"https:\/\/emseed.jp\/wp-content\/uploads\/2025\/01\/27ed17bc20cacf61695ad9c59ac40467-1-1024x575.jpg\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CPC\u8ab2\u91d1\u306e\u672c\u8cea\uff5c\u4f55\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h3>\n\n\n\n<p>CPC\uff08Cost Per Click\uff09\u306f\u3001<br><strong>\u300c\u30af\u30ea\u30c3\u30af\u3059\u308b\u78ba\u7387\u304c\u9ad8\u3044\u4eba\u300d\u3092\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u63a2\u3057\u7d9a\u3051\u308b\u8ab2\u91d1\u65b9\u5f0f<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001CPC\u3092\u9078\u3076\uff1d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u3053\u306e\u5e83\u544a\u306f\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u4e00\u756a\u306e\u4fa1\u5024\u3067\u3059\u300d<br>\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4f1d\u3048\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u306e\u524d\u63d0\u3092\u7406\u89e3\u305b\u305a\u306b\u4f7f\u3046\u3068\u3001\u30ba\u30ec\u304c\u8d77\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPC\u304c\u5411\u3044\u3066\u3044\u308b\u76ee\u7684\u30fb\u30d5\u30a7\u30fc\u30ba<\/h3>\n\n\n\n<p>\u5b9f\u52d9\u7684\u306b\u898b\u3066\u3001CPC\u304c\u30cf\u30de\u308b\u306e\u306f\u6b21\u306e\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8cc7\u6599\u8acb\u6c42\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3078\u306e\u8a98\u5c0e<\/strong><\/li>\n\n\n\n<li><strong>\u6307\u540d\u691c\u7d22\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/strong><\/li>\n\n\n\n<li>LP\u3084\u30aa\u30d5\u30a1\u30fc\u304c\u3059\u3067\u306b\u56fa\u307e\u3063\u3066\u3044\u308b\u6bb5\u968e<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u5c0e\u7dda\uff08LP\u30fb\u30d5\u30a9\u30fc\u30e0\uff09\u304c\u6574\u3063\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u8a00\u3046\u3068&#x1f447;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2610 \u30af\u30ea\u30c3\u30af\u5f8c\u306b\u300c\u3084\u308b\u3053\u3068\u300d\u304c\u660e\u78ba<\/li>\n\n\n\n<li>\u2610 LP\u306eCVR\u3092\u3042\u308b\u7a0b\u5ea6\u628a\u63e1\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u2610 \u5e83\u544a\u306e\u5f79\u5272\u304c\u300c\u96c6\u5ba2\u300d\u3060\u3068\u5b9a\u7fa9\u3067\u304d\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e3\u3064\u304c\u63c3\u3063\u3066\u3044\u308c\u3070\u3001CPC\u306f\u6709\u529b\u5019\u88dc\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPC\u3067\u5931\u6557\u3057\u3084\u3059\u3044\u30d1\u30bf\u30fc\u30f3\uff08\u73fe\u5834\u3042\u308b\u3042\u308b\uff09<\/h3>\n\n\n\n<p>\u79c1\u306e\u7d4c\u9a13\u4e0a\u3001CPC\u3067\u5931\u6557\u3059\u308b\u5178\u578b\u306f\u3053\u306e2\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u2460 \u8a8d\u77e5\u76ee\u7684\u306a\u306e\u306bCPC\u3092\u9078\u3076<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306f\u5b89\u3044<\/li>\n\n\n\n<li>\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u30fb\u691c\u7d22\u6570\u30fb\u58f2\u4e0a\u306f\u5897\u3048\u306a\u3044<br>\u2192 \u898b\u308b\u3060\u3051\u306e\u4eba\u3092\u5207\u308a\u6368\u3066\u3066\u3044\u308b\u305f\u3081\u3001\u6bcd\u6570\u304c\u80b2\u305f\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u30af\u30ea\u30c3\u30af\u5f8c\u306e\u53d7\u3051\u76bf\u304c\u5f31\u3044<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LP\u304c\u91cd\u3044\uff0f\u5206\u304b\u308a\u306b\u304f\u3044<\/li>\n\n\n\n<li>\u30aa\u30d5\u30a1\u30fc\u304c\u5f31\u3044<br>\u2192 CPC\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u3001<strong>CVR\u304c\u4f4e\u304f\u3066\u5e83\u544a\u8cbb\u304c\u6eb6\u3051\u308b<\/strong><\/li>\n<\/ul>\n\n\n\n<p>CPC\u306f\u300c\u5165\u53e3\u5f37\u5316\u300d\u3067\u306f\u306a\u304f\u3001**\u300c\u5208\u308a\u53d6\u308a\u52a0\u901f\u300d**\u306e\u8ab2\u91d1\u65b9\u5f0f\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPC\u3092\u9078\u3076\u3068\u304d\u306e\u5b9f\u52d9\u5224\u65ad\u30d5\u30ed\u30fc<\/h3>\n\n\n\n<p>\u8ff7\u3063\u305f\u3089\u3001\u6b21\u306e\u9806\u3067\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4eca\u56de\u306e\u5e83\u544a\u76ee\u7684\u306f\u300c\u8a8d\u77e5\u300d\u304b\u300c\u7372\u5f97\u300d\u304b\uff1f<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u884c\u52d5\u306f1\u3064\u306b\u7d5e\u308c\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>LP\u306e\u6539\u5584\u4f59\u5730\u3068\u6570\u5b57\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ol>\n\n\n\n<p>\u3053\u306e3\u3064\u306bYES\u304c\u591a\u3044\u307b\u3069\u3001CPC\u306e\u9069\u6027\u306f\u9ad8\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPM\u8ab2\u91d1\u304c\u5411\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9\u30fb\u5411\u3044\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u306f\uff1f<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001<strong>CPM\u8ab2\u91d1\u306f\u300c\u4eca\u3059\u3050\u6210\u679c\u300d\u3067\u306f\u306a\u304f\u300c\u5f8c\u3067\u52b9\u304f\u6210\u679c\u300d\u3092\u4f5c\u308b\u305f\u3081\u306e\u8ab2\u91d1\u65b9\u5f0f<\/strong>\u3067\u3059\u3002<br>\u77ed\u671fCV\u3060\u3051\u3092\u898b\u3066\u5224\u65ad\u3059\u308b\u3068\u5931\u6557\u3057\u307e\u3059\u304c\u3001<strong>\u4f7f\u3044\u3069\u3053\u308d\u304c\u5408\u3048\u3070\u3001\u5f8c\u5de5\u7a0b\u306eCPC\u30fbCPA\u3092\u5927\u304d\u304f\u4e0b\u3052\u308b\u571f\u53f0<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/3fe812ddb28d4455eeee5ae8c6c945b7.png\" alt=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/3fe812ddb28d4455eeee5ae8c6c945b7.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/zoost.inc\/listing\/wp-content\/uploads\/2020\/07\/2b530e80c7d0de90885e285c5d798063-700x388.png\" alt=\"https:\/\/zoost.inc\/listing\/wp-content\/uploads\/2020\/07\/2b530e80c7d0de90885e285c5d798063-700x388.png\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CPM\u8ab2\u91d1\u306e\u672c\u8cea\uff5c\u4f55\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h3>\n\n\n\n<p>CPM\uff08Cost Per Mille\uff09\u306f\u3001<br><strong>\u300c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u300d\u81ea\u4f53\u306b\u4fa1\u5024\u3092\u7f6e\u304f\u8ab2\u91d1\u65b9\u5f0f<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001CPM\u3092\u9078\u3076\uff1d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u3053\u306e\u5e83\u544a\u306f\u3001\u307e\u305a\u201c\u898b\u3089\u308c\u308b\u3053\u3068\u201d\u304c\u6700\u512a\u5148\u3067\u3059\u300d<br>\u3068\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u4f1d\u3048\u3066\u3044\u308b\u72b6\u614b\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u3084CV\u306f<strong>\u526f\u6b21\u7684\u306a\u7d50\u679c<\/strong>\u3067\u3042\u308a\u3001\u8a55\u4fa1\u8ef8\u3092\u305d\u3053\u306b\u7f6e\u304f\u3068\u30ba\u30ec\u304c\u8d77\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPM\u304c\u5411\u3044\u3066\u3044\u308b\u76ee\u7684\u30fb\u30d5\u30a7\u30fc\u30ba<\/h3>\n\n\n\n<p>\u5b9f\u52d9\u3067CPM\u304c\u30cf\u30de\u308b\u306e\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b0\u5546\u54c1\u30fb\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u7372\u5f97<\/strong><\/li>\n\n\n\n<li>\u7af6\u5408\u304c\u591a\u304f\u3001\u307e\u305a\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b<\/li>\n\n\n\n<li>\u52d5\u753b\u30fb\u30d3\u30b8\u30e5\u30a2\u30eb\u3067\u4e16\u754c\u89b3\u3092\u4f1d\u3048\u305f\u3044<\/li>\n\n\n\n<li>\u5c06\u6765\u7684\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u56de\u3057\u305f\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u6574\u7406\u3059\u308b\u3068&#x1f447;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2610 \u307e\u305a\u300c\u77e5\u3063\u3066\u3082\u3089\u3046\u300d\u3053\u3068\u304c\u76ee\u7684<\/li>\n\n\n\n<li>\u2610 \u30af\u30ea\u30c3\u30af\u7387\u3088\u308a\u30ea\u30fc\u30c1\u3092\u91cd\u8996\u3057\u305f\u3044<\/li>\n\n\n\n<li>\u2610 \u5f8c\u5de5\u7a0b\uff08CPC\u30fbCV\u5e83\u544a\uff09\u3092\u56de\u3059\u524d\u63d0\u304c\u3042\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6761\u4ef6\u306b\u5f53\u3066\u306f\u307e\u308b\u306a\u3089\u3001CPM\u306f\u6709\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPM\u304c\u5411\u3044\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\uff08\u3053\u3053\u304c\u843d\u3068\u3057\u7a74\uff09<\/h3>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u6b21\u306e\u72b6\u614b\u3067CPM\u3092\u4f7f\u3046\u3068\u9ad8\u78ba\u7387\u3067\u5931\u6557\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e88\u7b97\u304c\u6975\u7aef\u306b\u5c11\u306a\u3044<\/strong><\/li>\n\n\n\n<li>\u6210\u679c\u6307\u6a19\u3092\u300cCV\u6570\u300d\u3060\u3051\u3067\u8a55\u4fa1\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u5f31\u304f\u3001\u8a18\u61b6\u306b\u6b8b\u3089\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u3088\u304f\u3042\u308b\u306e\u304c\u3001<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300cCPM\u3067\u56de\u3057\u305f\u3051\u3069\u3001\u554f\u3044\u5408\u308f\u305b\u30bc\u30ed\u3067\u3057\u305f\u300d<br>\u3068\u3044\u3046\u76f8\u8ac7\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u308c\u306f<strong>CPM\u304c\u60aa\u3044\u306e\u3067\u306f\u306a\u304f\u3001\u76ee\u7684\u8a2d\u5b9a\u3068\u8a55\u4fa1\u6307\u6a19\u304c\u9593\u9055\u3063\u3066\u3044\u308b<\/strong>\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPM\u3092\u4f7f\u3046\u3068\u304d\u306e\u5b9f\u52d9KPI\u8a2d\u8a08<\/h3>\n\n\n\n<p>CPM\u914d\u4fe1\u6642\u306f\u3001KPI\u3092\u3053\u3046\u7f6e\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u6b21KPI\uff1a\u30ea\u30fc\u30c1\u6570\uff0f\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc<\/li>\n\n\n\n<li>\u4e8c\u6b21KPI\uff1a\u52d5\u753b\u8996\u8074\u7387\u30fb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u9077\u79fb<\/li>\n\n\n\n<li>\u4e09\u6b21KPI\uff1a\u6307\u540d\u691c\u7d22\u30fb\u5f8c\u7d9a\u5e83\u544a\u306eCPC\u4f4e\u4e0b<\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u306e\u73fe\u5834\u611f\u899a\u3067\u306f\u3001<br><strong>CPM \u2192 CPV \u2192 CPC<\/strong> \u306e\u9806\u3067\u8a2d\u8a08\u3059\u308b\u3068\u3001\u7121\u99c4\u6253\u3061\u304c\u6e1b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u8ab2\u91d1\u306f\u300c\u30a2\u30d7\u30ea\u5e83\u544a\u4ee5\u5916\u300d\u3067\u4f7f\u3046\u3068\u5931\u6557\u3059\u308b\uff1f<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u3092\u306f\u3063\u304d\u308a\u8a00\u3046\u3068\u3001<strong>CPI\u8ab2\u91d1\u306f\u300c\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u300d\u304c\u6700\u7d42\u6210\u679c\u3067\u306a\u3044\u9650\u308a\u3001\u57fa\u672c\u7684\u306b\u306f\u9078\u3076\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002<br>\u305d\u308c\u3067\u3082\u5931\u6557\u304c\u591a\u3044\u306e\u306f\u3001CPI\u3092\u300cCPA\u306e\u4ee3\u308f\u308a\u300d\u3068\u8aa4\u89e3\u3057\u3066\u4f7f\u3063\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/2cfce16f2656672ed597773faa8d9b3f-15.jpg\" alt=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/2cfce16f2656672ed597773faa8d9b3f-15.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/support.appsflyer.com\/hc\/article_attachments\/360008715658\" alt=\"https:\/\/support.appsflyer.com\/hc\/article_attachments\/360008715658\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u8ab2\u91d1\u306e\u672c\u8cea\uff5c\u4f55\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h3>\n\n\n\n<p>CPI\uff08Cost Per Install\uff09\u306f\u3001<br><strong>\u300c\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u78ba\u7387\u304c\u9ad8\u3044\u4eba\u300d\u3092\u63a2\u3057\u7d9a\u3051\u308b\u8ab2\u91d1\u65b9\u5f0f<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3053\u3053\u3067\u3059&#x1f447;<br>CPI\u3067\u6700\u9069\u5316\u3055\u308c\u308b\u306e\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f1a\u54e1\u767b\u9332\u3067\u3082<\/li>\n\n\n\n<li>\u8cfc\u5165\u3067\u3082<\/li>\n\n\n\n<li>\u7d99\u7d9a\u5229\u7528\u3067\u3082\u306a\u304f<\/li>\n<\/ul>\n\n\n\n<p><strong>\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u3053\u3068\u81ea\u4f53\u300d<\/strong>\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u5165\u308c\u308b\u3060\u3051\u3067\u3001\u4f7f\u308f\u306a\u3044\u4eba\u300d<br>\u3092\u5927\u91cf\u306b\u96c6\u3081\u308b\u30ea\u30b9\u30af\u3092\u5e38\u306b\u5185\u5305\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u304c\u5411\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9\uff08\u304b\u306a\u308a\u9650\u5b9a\u7684\uff09<\/h3>\n\n\n\n<p>\u5b9f\u52d9\u4e0a\u3001CPI\u304c\u30cf\u30de\u308b\u306e\u306f\u6b21\u306e\u6761\u4ef6\u304c\u63c3\u3063\u305f\u3068\u304d\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6210\u679c\u5b9a\u7fa9\u304c <strong>\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u300d<\/strong> \u3067OK<\/li>\n\n\n\n<li>\u521d\u56de\u8d77\u52d5\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u5f37\u3044<\/li>\n\n\n\n<li>LTV\uff08\u7d99\u7d9a\u30fb\u8ab2\u91d1\uff09\u3092<strong>\u5225\u8a2d\u8a08\u3067\u7ba1\u7406<\/strong>\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3068&#x1f447;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2610 \u30a2\u30d7\u30ea\u304c\u4e3b\u4e8b\u696d\u306e\u30d7\u30ed\u30c0\u30af\u30c8<\/li>\n\n\n\n<li>\u2610 \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\uff1d\u4e00\u5b9a\u306e\u4fa1\u5024\u304c\u3042\u308b<\/li>\n\n\n\n<li>\u2610 \u8d77\u52d5\u7387\u30fb\u7d99\u7d9a\u7387\u3092\u8ffd\u3063\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e3\u3064\u304c\u63c3\u308f\u306a\u3044\u306a\u3089\u3001CPI\u306f\u5371\u967a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3<\/h3>\n\n\n\n<p>\u73fe\u5834\u3067\u672c\u5f53\u306b\u3088\u304f\u898b\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u2460 \u3068\u306b\u304b\u304fCPI\u3092\u4e0b\u3052\u306b\u3044\u304f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5358\u4fa1\u306f\u4e0b\u304c\u308b<\/li>\n\n\n\n<li>\u3067\u3082\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u304c\u6fc0\u6e1b<br>\u2192 \u300c\u5b89\u304f\u96c6\u3081\u305f\u7121\u99c4\u30e6\u30fc\u30b6\u30fc\u300d\u3060\u3051\u304c\u5897\u3048\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 Web\u30b5\u30fc\u30d3\u30b9\u306a\u306e\u306bCPI\u601d\u8003\u3067\u5224\u65ad<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u672c\u5f53\u306e\u76ee\u7684\u306fCV\u30fb\u58f2\u4e0a<\/li>\n\n\n\n<li>\u306a\u306e\u306b\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3067\u4e00\u559c\u4e00\u6182<br>\u2192 KPI\u3068\u8ab2\u91d1\u65b9\u5f0f\u304c\u5b8c\u5168\u306b\u30ba\u30ec\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001<br><strong>CPI\u304c\u5b89\u3044\uff1d\u6210\u529f<\/strong> \u3068\u8003\u3048\u305f\u77ac\u9593\u306b\u5931\u6557\u306f\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u3092\u4f7f\u3046\u306a\u3089\u5fc5\u305a\u3084\u308b\u3079\u304d\u5b9f\u52d9\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u3069\u3046\u3057\u3066\u3082CPI\u3092\u4f7f\u3046\u306a\u3089\u3001\u6700\u4f4e\u9650\u3053\u308c\u3092\u3084\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8cKPI\uff08\u8d77\u52d5\u7387\u30fb\u767b\u9332\u7387\uff09\u3092\u5b9a\u7fa9<\/li>\n\n\n\n<li>\u4e00\u5b9a\u671f\u9593\u3067\u300c\u8cea\u300d\u3092\u8a55\u4fa1\u3057\u3001\u5373\u505c\u6b62\u5224\u65ad<\/li>\n\n\n\n<li>\u4e26\u884c\u3057\u3066CPC \/ CPV\u914d\u4fe1\u3068\u6bd4\u8f03\u691c\u8a3c<\/li>\n<\/ol>\n\n\n\n<p>CPI\u306f<strong>\u5358\u4f53\u3067\u4f7f\u3046\u8ab2\u91d1\u65b9\u5f0f\u3067\u306f\u306a\u304f\u3001\u691c\u8a3c\u7528<\/strong>\u3068\u5272\u308a\u5207\u308b\u65b9\u304c\u5b89\u5168\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPV\u8ab2\u91d1\u306f\u52d5\u753b\u5e83\u544a\u3067\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u3079\u304d\u304b\uff1f<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001<strong>CPV\u8ab2\u91d1\u306f\u300c\u58f2\u308b\u305f\u3081\u300d\u3067\u306f\u306a\u304f\u300c\u7406\u89e3\u3055\u305b\u308b\u305f\u3081\u300d\u306b\u4f7f\u3046\u8ab2\u91d1\u65b9\u5f0f<\/strong>\u3067\u3059\u3002<br>\u52d5\u753b\u5e83\u544a\uff1d\u6210\u679c\u304c\u51fa\u308b\u3001\u3067\u306f\u306a\u304f\u3001<strong>\u300c\u3069\u3053\u307e\u3067\u898b\u3066\u3082\u3089\u3046\u304b\u300d\u3092\u8a2d\u8a08\u3067\u304d\u308b\u304b<\/strong>\u3067\u7d50\u679c\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/2cfce16f2656672ed597773faa8d9b3f-15.jpg\" alt=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/2cfce16f2656672ed597773faa8d9b3f-15.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.koukoku.jp\/truemarketing\/wp-content\/uploads\/2022\/06\/%E7%94%BB%E5%83%8F4.png\" alt=\"https:\/\/www.koukoku.jp\/truemarketing\/wp-content\/uploads\/2022\/06\/%E7%94%BB%E5%83%8F4.png\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CPV\u8ab2\u91d1\u306e\u672c\u8cea\uff5c\u4f55\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h3>\n\n\n\n<p>CPV\uff08Cost Per View\uff09\u306f\u3001<br><strong>\u300c\u52d5\u753b\u3092\u4e00\u5b9a\u6642\u9593\u4ee5\u4e0a\u8996\u8074\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u4eba\u300d\u3092\u63a2\u3059\u8ab2\u91d1\u65b9\u5f0f<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>Instagram\u5e83\u544a\u306e\u5834\u5408\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3\u79d2\u8996\u8074<\/li>\n\n\n\n<li>10\u79d2\u8996\u8074<\/li>\n\n\n\n<li>\u52d5\u753b\u306e\u6700\u5f8c\u307e\u3067\u8996\u8074<\/li>\n<\/ul>\n\n\n\n<p>\u306a\u3069\u304c\u300cView\u300d\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308aCPV\u3092\u9078\u3076\uff1d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u3053\u306e\u5e83\u544a\u306f\u3001\u3061\u3083\u3093\u3068\u898b\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u4fa1\u5024\u3067\u3059\u300d<br>\u3068\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u4f1d\u3048\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">CPV\u304c\u5411\u3044\u3066\u3044\u308b\u76ee\u7684\u30fb\u30d5\u30a7\u30fc\u30ba<\/h3>\n\n\n\n<p>CPV\u304c\u771f\u4fa1\u3092\u767a\u63ee\u3059\u308b\u306e\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b0\u3057\u3044\u6982\u5ff5\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8aac\u660e<\/strong><\/li>\n\n\n\n<li>\u9ad8\u5358\u4fa1\u30fb\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u5546\u6750<\/li>\n\n\n\n<li>\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u4f7f\u3044\u65b9\u3092\u4f1d\u3048\u305f\u3044\u3068\u304d<\/li>\n\n\n\n<li>\u8a8d\u77e5 \u2192 \u7406\u89e3 \u2192 \u6bd4\u8f03 \u306e\u300c\u7406\u89e3\u30d5\u30a7\u30fc\u30ba\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u6574\u7406\u3059\u308b\u3068&#x1f447;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2610 \u9759\u6b62\u753b\u3067\u306f\u4f1d\u308f\u308a\u304d\u3089\u306a\u3044<\/li>\n\n\n\n<li>\u2610 \u898b\u305f\u4eba\u3068\u898b\u3066\u3044\u306a\u3044\u4eba\u3067\u5dee\u3092\u3064\u3051\u305f\u3044<\/li>\n\n\n\n<li>\u2610 \u5f8c\u7d9a\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u524d\u63d0\u306b\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6761\u4ef6\u306b\u5408\u3046\u306a\u3089\u3001CPV\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPV\u3067\u5931\u6557\u3057\u304c\u3061\u306a\u30d1\u30bf\u30fc\u30f3<\/h3>\n\n\n\n<p>\u52d5\u753b\u5e83\u544a\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u304c\u3053\u3061\u3089\u3002<\/p>\n\n\n\n<p><strong>\u2460 \u52d5\u753b\u3092\u4f5c\u3063\u305f\u3060\u3051\u3067\u6e80\u8db3\u3059\u308b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u521d\u306e3\u79d2\u304c\u5f31\u3044<\/li>\n\n\n\n<li>\u7d50\u5c40\u3001\u8ab0\u3082\u898b\u306a\u3044<br>\u2192 CPV\u4ee5\u524d\u306b\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8a2d\u8a08\u300d\u306e\u554f\u984c<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u8996\u8074\u6570\uff1d\u6210\u679c\u3068\u52d8\u9055\u3044\u3059\u308b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u518d\u751f\u56de\u6570\u306f\u591a\u3044<\/li>\n\n\n\n<li>\u3067\u3082CV\u306b\u3064\u306a\u304c\u3089\u306a\u3044<br>\u2192 CPV\u306f\u3042\u304f\u307e\u3067\u300c\u524d\u6bb5\u968e\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u306e\u73fe\u5834\u7d4c\u9a13\u3067\u306f\u3001<br><strong>CPV \u2192 \u8996\u8074\u5b8c\u4e86\u30e6\u30fc\u30b6\u30fc\u3067CPC\u914d\u4fe1<\/strong><br>\u3053\u306e2\u6bb5\u69cb\u3048\u304c\u6700\u3082\u5b89\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPV\u3092\u4f7f\u3046\u3068\u304d\u306e\u5b9f\u52d9\u8a2d\u8a08\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5192\u982d3\u79d2\u3067\u300c\u8ab0\u5411\u3051\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>10\u301c15\u79d2\u4ee5\u5185\u3067\u4fa1\u5024\u304c\u4f1d\u308f\u308b\u69cb\u6210<\/li>\n\n\n\n<li>\u8996\u8074\u5b8c\u4e86\u8005\u3092\u5fc5\u305a\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5316<\/li>\n<\/ul>\n\n\n\n<p>CPV\u306f\u300c\u6e29\u5ea6\u3092\u4e0a\u3052\u308b\u88c5\u7f6e\u300d\u3002<br><strong>\u5208\u308a\u53d6\u308a\u306f\u6b21\u306e\u8ab2\u91d1\u65b9\u5f0f\u306b\u4efb\u305b\u308b<\/strong>\u306e\u304c\u9244\u5247\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3010\u65e9\u898b\u8868\u3011\u76ee\u7684\u5225\uff5cCPC\u30fbCPM\u30fbCPI\u30fbCPV\u306e\u9078\u3073\u65b9\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u8aad\u3093\u3067\u3044\u305f\u3060\u3044\u305f\u65b9\u306b\u3001\u307e\u305a\u7d50\u8ad6\u3067\u3059\u3002<br><strong>\u8ab2\u91d1\u65b9\u5f0f\u306f\u300c\u826f\u3057\u60aa\u3057\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u76ee\u7684\u3068\u306e\u76f8\u6027\u300d\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002<\/strong><br>\u8ff7\u3063\u305f\u3068\u304d\u306f\u3001**\u4eca\u3053\u306e\u5e83\u544a\u3067\u201c\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u201d**\u306b\u7acb\u3061\u8fd4\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/5f1ec1a105fa0156f3a1664bbcd4127f-18.jpg\" alt=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/5f1ec1a105fa0156f3a1664bbcd4127f-18.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610c5c37076a8916d379b971\/9d75b31b-1bb6-44a8-a977-04a430a338e1\/Funnel%2BFrequency%2B%281%29.png\" alt=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610c5c37076a8916d379b971\/9d75b31b-1bb6-44a8-a977-04a430a338e1\/Funnel%2BFrequency%2B%281%29.png\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u7684\u5225\uff5c\u8ab2\u91d1\u65b9\u5f0f\u306e\u5224\u65ad\u65e9\u898b\u8868\uff08\u5b9f\u52d9\u7528\uff09<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5e83\u544a\u306e\u76ee\u7684<\/th><th>\u9078\u3076\u3079\u304d\u8ab2\u91d1\u65b9\u5f0f<\/th><th>\u7406\u7531\uff08\u5b9f\u52d9\u8996\u70b9\uff09<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5\u30fb\u30ea\u30fc\u30c1\u62e1\u5927<\/td><td><strong>CPM<\/strong><\/td><td>\u307e\u305a\u300c\u898b\u3089\u308c\u308b\u91cf\u300d\u3092\u6700\u5927\u5316\u3059\u308b\u30d5\u30a7\u30fc\u30ba<\/td><\/tr><tr><td>\u7406\u89e3\u30fb\u8208\u5473\u559a\u8d77<\/td><td><strong>CPV<\/strong><\/td><td>\u52d5\u753b\u3092\u898b\u305d\u3046\u306a\u5c64\u3092\u96c6\u3081\u3089\u308c\u308b<\/td><\/tr><tr><td>\u6bd4\u8f03\u30fb\u691c\u8a0e<\/td><td><strong>CPC<\/strong><\/td><td>\u884c\u52d5\uff08\u30af\u30ea\u30c3\u30af\uff09\u3059\u308b\u4eba\u306b\u6700\u9069\u5316\u3067\u304d\u308b<\/td><\/tr><tr><td>\u7372\u5f97\u30fb\u5208\u308a\u53d6\u308a<\/td><td><strong>CPC<\/strong><\/td><td>LP\u30fb\u30aa\u30d5\u30a1\u30fc\u6b21\u7b2c\u3067\u6210\u679c\u306b\u76f4\u7d50<\/td><\/tr><tr><td>\u30a2\u30d7\u30eaDL<\/td><td><strong>CPI<\/strong><\/td><td>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u81ea\u4f53\u304c\u6210\u679c\u306e\u5834\u5408\u306e\u307f\u6709\u52b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u203bCPI\u306f\u300cWeb\u30b5\u30fc\u30d3\u30b9\u306e\u4ee3\u66ff\u300d\u3067\u306f\u306a\u3044\u70b9\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u79c1\u304c\u73fe\u5834\u3067\u3088\u304f\u4f7f\u3046\u300c\u738b\u9053\u306e\u7d44\u307f\u5408\u308f\u305b\u300d<\/h3>\n\n\n\n<p>\u5358\u4f53\u3067\u8003\u3048\u305a\u3001<strong>\u6d41\u308c\uff08\u5c0e\u7dda\uff09\u3067\u8a2d\u8a08\u3059\u308b<\/strong>\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPM \u2192 CPV \u2192 CPC<\/strong><br>\u8a8d\u77e5 \u2192 \u7406\u89e3 \u2192 \u884c\u52d5<\/li>\n\n\n\n<li><strong>CPV \u2192 \u8996\u8074\u5b8c\u4e86\u8005\u306bCPC<\/strong><br>\u6e29\u5ea6\u611f\u304c\u9ad8\u3044\u5c64\u3060\u3051\u5208\u308a\u53d6\u308b<\/li>\n\n\n\n<li><strong>CPC\uff08\u30ea\u30bf\u30b2\uff09\uff0bCPM\uff08\u65b0\u898f\uff09<\/strong><br>\u77ed\u671f\u6210\u679c\u3068\u4e2d\u9577\u671f\u80b2\u6210\u306e\u4e21\u7acb<\/li>\n<\/ul>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001<br>**\u300c\u305a\u3063\u3068CPC\u3060\u3051\u300d**\u3068\u3044\u3046\u904b\u7528\u306f\u3001<br>\u30fb\u5e83\u544a\u8cbb\u304c\u9ad8\u9a30\u3057<br>\u30fb\u6bcd\u6570\u304c\u67af\u308c<br>\u30fb\u6210\u679c\u304c\u982d\u6253\u3061<br>\u306b\u306a\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5224\u65ad\u306b\u8ff7\u3063\u305f\u3068\u304d\u306e3\u554f\u30c1\u30a7\u30c3\u30af<\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u3053\u306e3\u3064\u3060\u3051\u81ea\u554f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4eca\u56de\u306e\u5e83\u544a\u3067\u4e00\u756a\u898b\u305f\u3044\u6570\u5b57\u306f\u4f55\u304b\uff1f<\/li>\n\n\n\n<li>\u305d\u308c\u306f\u300c\u8868\u793a\u30fb\u8996\u8074\u30fb\u30af\u30ea\u30c3\u30af\u30fbDL\u300d\u306e\u3069\u308c\u304b\uff1f<\/li>\n\n\n\n<li>\u305d\u306e\u884c\u52d5\u3092\u672c\u5f53\u306b\u6700\u9069\u5316\u3057\u305f\u3044\u306e\u304b\uff1f<\/li>\n<\/ol>\n\n\n\n<p>\u3053\u306e\u7b54\u3048\u304c\u3001\u305d\u306e\u307e\u307e\u8ab2\u91d1\u65b9\u5f0f\u306e\u7b54\u3048\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u79c1\u306e\u7d4c\u9a13\u4e0a\u300c\u8ab2\u91d1\u65b9\u5f0f\u9078\u3073\u300d\u3067\u5931\u6557\u3059\u308b\u5178\u578b\u30d1\u30bf\u30fc\u30f3<\/h2>\n\n\n\n<p>\u3053\u3053\u306f\u5c11\u3057\u53b3\u3057\u3081\u306b\u8a00\u3044\u307e\u3059\u3002<br>**\u6210\u679c\u304c\u51fa\u306a\u3044\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e8\u5272\u306f\u300c\u8ab2\u91d1\u65b9\u5f0f\u305d\u306e\u3082\u306e\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u9078\u3073\u65b9\u306e\u30df\u30b9\u300d**\u3067\u3059\u3002<br>\u73fe\u5834\u3067\u4f55\u5ea6\u3082\u898b\u3066\u304d\u305f\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3092\u3001\u305d\u306e\u307e\u307e\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.st-note.com\/img\/1662648214703-UU3myohsW9.png?fit=bounds&amp;height=2000&amp;quality=85&amp;width=2000\" alt=\"https:\/\/assets.st-note.com\/img\/1662648214703-UU3myohsW9.png?fit=bounds&amp;height=2000&amp;quality=85&amp;width=2000\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.kwm.co.jp\/media\/2025\/03\/instagram-ad-design-tips2-3.png\" alt=\"https:\/\/www.kwm.co.jp\/media\/2025\/03\/instagram-ad-design-tips2-3.png\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u2460\uff5c\u300cCPC\u304c\u4e00\u756a\u308f\u304b\u308a\u3084\u3059\u3044\u304b\u3089\u300d\u3067\u56fa\u5b9a\u3059\u308b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\uff1a\u8a8d\u77e5\u30fb\u7406\u89e3<\/li>\n\n\n\n<li>\u5b9f\u969b\u306e\u8a2d\u5b9a\uff1aCPC<\/li>\n\n\n\n<li>\u898b\u3066\u3044\u308b\u6570\u5b57\uff1a\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u307f<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u72b6\u614b\u3001<strong>\u672c\u5f53\u306b\u591a\u3044<\/strong>\u3067\u3059\u3002<br>\u7d50\u679c\u3068\u3057\u3066\u8d77\u304d\u308b\u306e\u306f&#x1f447;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR\u306f\u60aa\u304f\u306a\u3044<\/li>\n\n\n\n<li>CPC\u3082\u5b89\u3044<\/li>\n\n\n\n<li>\u3067\u3082\u58f2\u4e0a\u30fb\u554f\u3044\u5408\u308f\u305b\u306f\u5897\u3048\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u7406\u7531\u306f\u660e\u78ba\u3067\u3001<br><strong>\u201c\u307e\u3060\u8208\u5473\u304c\u6d45\u3044\u5c64\u201d\u3092\u6700\u521d\u304b\u3089\u6392\u9664\u3057\u3066\u3044\u308b<\/strong>\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>&#x1f449; \u6539\u5584\u7b56<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u307e\u305a <strong>CPM or CPV\u3067\u6bcd\u6570\u3092\u4f5c\u308b<\/strong><\/li>\n\n\n\n<li>\u6e29\u307e\u3063\u305f\u5c64\u3060\u3051CPC\u3067\u5208\u308a\u53d6\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u2461\uff5c\u300c\u4e00\u756a\u5b89\u3044\u8ab2\u91d1\u65b9\u5f0f\uff1d\u6b63\u89e3\u300d\u3068\u601d\u3044\u8fbc\u3080<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPV\u304c\u5b89\u3044 \u2192 \u52d5\u753b\u56de\u3059<\/li>\n\n\n\n<li>CPI\u304c\u5b89\u3044 \u2192 DL\u5897\u3084\u3059<\/li>\n\n\n\n<li>CPC\u304c\u4e0b\u304c\u3063\u305f \u2192 \u6210\u529f\u3068\u5224\u65ad<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u306f<strong>\u6570\u5b57\u306e\u7f60<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8ab2\u91d1\u65b9\u5f0f\u3054\u3068\u306b\u3001<br><strong>\u6700\u9069\u5316\u3055\u308c\u308b\u201c\u884c\u52d5\u306e\u8cea\u201d\u304c\u9055\u3046<\/strong>\u306e\u306b\u3001<br>\u300c\u5358\u4fa1\u300d\u3060\u3051\u3067\u6a2a\u6bd4\u8f03\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u5224\u65ad\u3092\u8aa4\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>&#x1f449; \u6539\u5584\u7b56<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5358\u4fa1\u3067\u306f\u306a\u304f\u300c\u6b21\u306e\u884c\u52d5\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u300d\u3067\u8a55\u4fa1<\/li>\n\n\n\n<li>\u8ab2\u91d1\u65b9\u5f0f\u3054\u3068\u306b<strong>\u5f79\u5272\u3092\u5206\u3051\u3066KPI\u3092\u7f6e\u304f<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u2462\uff5c\u4ee3\u7406\u5e97\u30fb\u904e\u53bb\u8a2d\u5b9a\u3092\u7591\u308f\u306a\u3044<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u524d\u304b\u3089\u3053\u306e\u8a2d\u5b9a\u3067\u3059\u300d<\/li>\n\n\n\n<li>\u300c\u696d\u754c\u7684\u306bCPC\u304c\u666e\u901a\u3067\u3059\u300d<\/li>\n\n\n\n<li>\u300c\u3068\u308a\u3042\u3048\u305a\u524d\u5e74\u8e0f\u8972\u3067\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001<br><strong>\u3053\u308c\u304c\u4e00\u756a\u30b3\u30b9\u30c8\u3092\u7121\u99c4\u306b\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u5e83\u544a\u74b0\u5883\u3082\u3001\u7af6\u5408\u3082\u3001\u5546\u6750\u30d5\u30a7\u30fc\u30ba\u3082\u5909\u308f\u3063\u3066\u3044\u308b\u306e\u306b\u3001<br>\u8ab2\u91d1\u65b9\u5f0f\u3060\u3051\u304c\u6b62\u307e\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u672c\u5f53\u306b\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>&#x1f449; \u6539\u5584\u7b56<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u534a\u671f\u306b1\u56de\u306f\u300c\u76ee\u7684 \u2192 \u8ab2\u91d1\u65b9\u5f0f\u300d\u3092\u898b\u76f4\u3059<\/li>\n\n\n\n<li>\u4eca\u56de\u306e\u5e83\u544a\u306e\u5f79\u5272\u3092<strong>1\u884c\u3067\u8a00\u8a9e\u5316<\/strong>\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u8ab2\u91d1\u65b9\u5f0f\u9078\u3073\u306f\u3001<br>**\u30c6\u30af\u30cb\u30c3\u30af\u3067\u306f\u306a\u304f\u201c\u8a2d\u8a08\u30df\u30b9\u3092\u9632\u3050\u4f5c\u696d\u201d**\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u65e5\u304b\u3089\u3067\u304d\u308b\uff5c\u8ab2\u91d1\u65b9\u5f0f\u3092\u898b\u76f4\u30593\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p>\u6700\u5f8c\u306f\u3001**\u7406\u8ad6\u3067\u306f\u306a\u304f\u300c\u660e\u65e5\u305d\u306e\u307e\u307e\u4f7f\u3048\u308b\u624b\u9806\u300d**\u3067\u3059\u3002<br>\u8ab2\u91d1\u65b9\u5f0f\u306e\u898b\u76f4\u3057\u306f\u3001\u96e3\u3057\u3044\u5206\u6790\u3088\u308a\u3082 <strong>\u9806\u756a\u3068\u5207\u308a\u5206\u3051<\/strong> \u304c9\u5272\u3002<br>\u79c1\u304c\u73fe\u5834\u3067\u5fc5\u305a\u3084\u3063\u3066\u3044\u308b3\u30b9\u30c6\u30c3\u30d7\u3092\u3001\u305d\u306e\u307e\u307e\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/ecf1bf5982ce0215e9f56206d3f3bbee.png\" alt=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/ecf1bf5982ce0215e9f56206d3f3bbee.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/webtan.impress.co.jp\/sites\/default\/files\/images\/article2019\/anataga_sns\/anataga_03_06.png\" alt=\"https:\/\/webtan.impress.co.jp\/sites\/default\/files\/images\/article2019\/anataga_sns\/anataga_03_06.png\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">STEP1\uff5c\u4eca\u56de\u306e\u5e83\u544a\u306e\u300c\u5f79\u5272\u300d\u30921\u884c\u3067\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p>\u307e\u305a\u3084\u308b\u3053\u3068\u306f\u3001\u8a2d\u5b9a\u753b\u9762\u3092\u958b\u304f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br><strong>\u3053\u306e\u5e83\u544a\u306e\u5f79\u5272\u3092\u3001\u65e5\u672c\u8a9e\u30671\u884c\u306b\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u5e83\u544a\u300d<\/li>\n\n\n\n<li>\u300c\u52d5\u753b\u3067\u7406\u89e3\u3092\u6df1\u3081\u308b\u5e83\u544a\u300d<\/li>\n\n\n\n<li>\u300c\u691c\u8a0e\u4e2d\u30e6\u30fc\u30b6\u30fc\u3092LP\u306b\u9001\u308b\u5e83\u544a\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u3053\u304c\u66d6\u6627\u306a\u307e\u307e\u9032\u3081\u308b\u3068\u3001<br><strong>\u3069\u306e\u8ab2\u91d1\u65b9\u5f0f\u3092\u9078\u3093\u3067\u3082\u5931\u6557<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">STEP2\uff5c\u5f79\u5272\u306b\u5bfe\u5fdc\u3059\u308bKPI\u30921\u3064\u3060\u3051\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001<strong>\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u30921\u3064\u306b\u7d5e\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a8d\u77e5 \u2192 \u30ea\u30fc\u30c1 \/ \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc<\/li>\n\n\n\n<li>\u7406\u89e3 \u2192 \u52d5\u753b\u8996\u8074\u7387 \/ \u8996\u8074\u5b8c\u4e86\u6570<\/li>\n\n\n\n<li>\u884c\u52d5 \u2192 \u30af\u30ea\u30c3\u30af\u6570 \/ CV\u6570<\/li>\n\n\n\n<li>DL \u2192 \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/li>\n<\/ul>\n\n\n\n<p>\u300c\u5168\u90e8\u898b\u308b\u300d\u306f\u3001<br><strong>\u7d50\u5c40\u3069\u308c\u3082\u6d3b\u304b\u305b\u306a\u3044<\/strong>\u5178\u578b\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">STEP3\uff5cKPI\u306b\u5bfe\u5fdc\u3059\u308b\u8ab2\u91d1\u65b9\u5f0f\u3092\u5f53\u3066\u306f\u3081\u308b<\/h3>\n\n\n\n<p>\u3053\u3053\u3067\u521d\u3081\u3066\u3001\u8ab2\u91d1\u65b9\u5f0f\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a\u3092\u6700\u5927\u5316 \u2192 <strong>CPM<\/strong><\/li>\n\n\n\n<li>\u8996\u8074\u3092\u6700\u5927\u5316 \u2192 <strong>CPV<\/strong><\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u3092\u6700\u5927\u5316 \u2192 <strong>CPC<\/strong><\/li>\n\n\n\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u6700\u5927\u5316 \u2192 <strong>CPI<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u5224\u65ad\u57fa\u6e96\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001<br><strong>\u300c\u305d\u306e\u884c\u52d5\u3092\u4e00\u756a\u9811\u5f35\u3063\u3066\u304f\u308c\u308b\u8ab2\u91d1\u65b9\u5f0f\u304b\uff1f\u300d<\/strong><br>\u3053\u308c\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u898b\u76f4\u3057\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff08\u5b9f\u52d9\u7528\uff09<\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u3053\u306e5\u9805\u76ee\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2610 \u5e83\u544a\u306e\u5f79\u5272\u30921\u884c\u3067\u8a00\u3048\u308b<\/li>\n\n\n\n<li>\u2610 KPI\u306f1\u3064\u306b\u7d5e\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u2610 \u8ab2\u91d1\u65b9\u5f0f\u3068KPI\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u2610 \u6b21\u306e\u30d5\u30a7\u30fc\u30ba\uff08\u5f8c\u7d9a\u5e83\u544a\uff09\u3092\u60f3\u5b9a\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u2610 \u300c\u5b89\u3055\u300d\u3060\u3051\u3067\u5224\u65ad\u3057\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>3\u3064\u4ee5\u4e0aNO\u304c\u3042\u308c\u3070\u3001<br><strong>\u8ab2\u91d1\u65b9\u5f0f\u3092\u898b\u76f4\u3059\u4fa1\u5024\u306f\u5341\u5206\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u307e\u3068\u3081\uff5c\u8ab2\u91d1\u65b9\u5f0f\u306f\u300c\u8a2d\u5b9a\u300d\u3067\u306f\u306a\u304f\u300c\u6226\u7565\u300d<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\u30fbCPM\u30fbCPI\u30fbCPV\u306b\u512a\u52a3\u306f\u306a\u3044<\/li>\n\n\n\n<li>\u9055\u3046\u306e\u306f\u300c\u6700\u9069\u5316\u3055\u308c\u308b\u884c\u52d5\u300d<\/li>\n\n\n\n<li>\u76ee\u7684 \u2192 KPI \u2192 \u8ab2\u91d1\u65b9\u5f0f \u306e\u9806\u756a\u304c\u3059\u3079\u3066<\/li>\n<\/ul>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001<br><strong>\u8ab2\u91d1\u65b9\u5f0f\u3092\u5909\u3048\u305f\u3060\u3051\u3067\u6210\u679c\u304c\u6539\u5584\u3059\u308b\u30b1\u30fc\u30b9\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><br>\u305d\u308c\u304f\u3089\u3044\u3001\u591a\u304f\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u300c\u524d\u63d0\u306e\u30ba\u30ec\u300d\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74\u3068\u56de\u907f\u7b56<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#x274c; \u3068\u308a\u3042\u3048\u305aCPC \u2192 &#x2b55; \u30d5\u30a7\u30fc\u30ba\u3067\u4f7f\u3044\u5206\u3051\u308b<\/li>\n\n\n\n<li>&#x274c; \u5358\u4fa1\u306e\u5b89\u3055\u3067\u5224\u65ad \u2192 &#x2b55; \u6b21\u306e\u884c\u52d5\u3067\u8a55\u4fa1<\/li>\n\n\n\n<li>&#x274c; \u53bb\u5e74\u3068\u540c\u3058\u8a2d\u5b9a \u2192 &#x2b55; \u534a\u671f\u3054\u3068\u306b\u518d\u8a2d\u8a08<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u305a\u306f\u300c\u6574\u7406\u300d\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/h2>\n\n\n\n<p>\u3044\u304d\u306a\u308a\u5927\u304d\u304f\u5909\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul 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