{"id":4888,"date":"2026-01-02T07:53:08","date_gmt":"2026-01-01T22:53:08","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=4888"},"modified":"2026-01-02T07:53:09","modified_gmt":"2026-01-01T22:53:09","slug":"%e3%82%a4%e3%83%b3%e3%82%b9%e3%82%bf%e3%82%b0%e3%83%a9%e3%83%a0%e5%ba%83%e5%91%8a%e3%81%aecpi%e8%aa%b2%e9%87%91%e3%81%a8%e3%81%af%e3%82%a2%e3%83%97%e3%83%aa%e3%82%a4%e3%83%b3%e3%82%b9%e3%83%88","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/instagram-ads\/4888\/","title":{"rendered":"\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u3068\u306f?\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c"},"content":{"rendered":"\n<div style=\"\nbackground: #1e88e5;\ncolor: #ffffff;\nbox-shadow: #1e88e5 0 0 10px 10px;\nmargin: 10px;\nfont-size: 100%;\npadding: 20px;\n\">\n  \u25cf \u6210\u679c\u304c\u51fa\u306a\u3044\u539f\u56e0\u306e\u591a\u304f\u306f\u65bd\u7b56\u306e\u8cea\u3067\u306f\u306a\u304f\u3001\u6210\u529f\u30fb\u5931\u6557\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u304c\u66d6\u6627\u306a\u3053\u3068\u306b\u3042\u308b\u3002\u76ee\u7684\u30fbKPI\u30fb\u8a55\u4fa1\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5148\u306b\u6c7a\u3081\u308b\u3053\u3068\u3067\u3001\u8ff7\u8d70\u3092\u9632\u3052\u308b\u3002<br>\n\u25cf \u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u306f\u52b9\u679c\u304c\u9ad8\u305d\u3046\u306a\u9806\u3067\u306f\u306a\u304f\u3001\u77ed\u671f\u9593\u3067\u691c\u8a3c\u30fb\u5224\u65ad\u3067\u304d\u308b\u9806\u306b\u6c7a\u3081\u308b\u3068\u6210\u679c\u304c\u51fa\u3084\u3059\u3044\u3002\u65e2\u5b58\u5c0e\u7dda\u306e\u6539\u5584\u306f\u7279\u306b\u512a\u5148\u5ea6\u304c\u9ad8\u3044\u3002<br>\n\u25cf \u6539\u5584\u306f1\u56de1\u8981\u7d20\u306b\u7d5e\u308a\u30012\u9031\u9593\u306a\u3069\u77ed\u671f\u3067\u691c\u8a3c\u3057\u3001\u6570\u5b57\u3067\u7d9a\u884c\u30fb\u4e2d\u6b62\u3092\u5224\u65ad\u3059\u308b\u56fa\u5b9a\u30eb\u30fc\u30d7\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3002<br>\n\u25cf \u6210\u679c\u304c\u51fa\u306a\u3044\u5834\u5408\u306f\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30ba\u30ec\u3001\u554f\u3044\u5408\u308f\u305b\u524d\u306e\u4e0d\u5b89\u653e\u7f6e\u3001\u6539\u5584\u30b9\u30d4\u30fc\u30c9\u306e\u9045\u3055\u3092\u7591\u3046\u3079\u304d\u3002<br>\n\u25cf \u5b8c\u74a7\u3092\u76ee\u6307\u3059\u3088\u308a7\u5272\u3067\u51fa\u3057\u3001\u6570\u5b57\u3067\u76f4\u3059\u904b\u7528\u306e\u65b9\u304c\u7d50\u679c\u7684\u306b\u6210\u679c\u307e\u3067\u306e\u6642\u9593\u306f\u77ed\u304f\u306a\u308b\u3002<br>\n<\/div>&#8221;\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u3067\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u5897\u3084\u3057\u305f\u3044\u3002<br>\u305d\u3046\u8003\u3048\u305f\u3068\u304d\u3001\u591a\u304f\u306e\u4eba\u304c\u6700\u521d\u306b\u6c17\u306b\u306a\u308b\u306e\u304c\u300cCPI\u8ab2\u91d1\u3063\u3066\u7d50\u5c40\u3069\u3046\u306a\u306e\uff1f\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<br>CPI\u304c\u5b89\u3051\u308c\u3070\u6210\u529f\u306a\u306e\u304b\u3001<br>\u5e83\u544a\u8cbb\u306f\u3069\u308c\u304f\u3089\u3044\u898b\u3066\u304a\u304f\u3079\u304d\u306a\u306e\u304b\u3001<br>\u6b63\u76f4\u3001\u5224\u65ad\u306b\u8ff7\u3044\u307e\u3059\u3088\u306d\u3002<br>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<br>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u306b\u3064\u3044\u3066<br><strong>\u4ed5\u7d44\u307f\u30fb\u76f8\u5834\u30fb\u5931\u6557\u4f8b\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8003\u3048\u65b9\u30fb\u5b9f\u52d9\u30b9\u30c6\u30c3\u30d7<\/strong>\u307e\u3067\u3001<br>\u73fe\u5834\u76ee\u7dda\u3067\u6574\u7406\u3057\u307e\u3057\u305f\u3002<br>\u8aad\u307f\u7d42\u3048\u308b\u9803\u306b\u306f\u3001<br>\u300c\u81ea\u793e\u30a2\u30d7\u30ea\u3067\u3084\u308b\u3079\u304d\u304b\uff0f\u3084\u3089\u306a\u3044\u3079\u304d\u304b\u300d<br>\u300c\u6b21\u306b\u4f55\u3092\u78ba\u8a8d\u3059\u3079\u304d\u304b\u300d\u304c\u306f\u3063\u304d\u308a\u3059\u308b\u306f\u305a\u3067\u3059\u3002<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"412\" height=\"1024\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u3068\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c-1-412x1024.png\" alt=\"\" class=\"wp-image-4905\" srcset=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u3068\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c-1-412x1024.png 412w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u3068\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c-1-121x300.png 121w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u3068\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c-1-768x1911.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u3068\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c-1-823x2048.png 823w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u3068\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c-1-scaled.png 1029w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u8ab2\u91d1\u3068\u306f\uff1f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u57fa\u672c\u4ed5\u7d44\u307f<\/h2>\n\n\n\n<p><strong>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068<\/strong>\u3001CPI\u8ab2\u91d1\u3068\u306f\u300c<strong>\u30a2\u30d7\u30ea\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u6642\u70b9\u3067\u306e\u307f\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u8ab2\u91d1\u65b9\u5f0f<\/strong>\u300d\u3067\u3059\u3002<br>\u30af\u30ea\u30c3\u30af\uff08CPC\uff09\u3084\u8868\u793a\uff08CPM\uff09\u3068\u9055\u3044\u3001<strong>\u6210\u679c\uff1d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/strong>\u304c\u660e\u78ba\u306a\u305f\u3081\u3001\u30a2\u30d7\u30ea\u96c6\u5ba2\u3067\u306f\u5224\u65ad\u3057\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001<strong>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\uff1d\u58f2\u4e0a\u3067\u306f\u306a\u3044<\/strong>\u70b9\u3092\u7406\u89e3\u305b\u305a\u306b\u4f7f\u3046\u3068\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u898b\u8aa4\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u4ed5\u7d44\u307f\u3092\u6b63\u78ba\u306b\u62bc\u3055\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/purpleads.io\/blog\/wp-content\/uploads\/2021\/02\/word-image-13.png\" alt=\"https:\/\/purpleads.io\/blog\/wp-content\/uploads\/2021\/02\/word-image-13.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/tii.imgix.net\/production\/articles\/957\/30c75c8e-b2f9-4704-9cf2-1507045ab3a4.png?auto=compress&amp;auto=format&amp;fit=crop\" alt=\"https:\/\/tii.imgix.net\/production\/articles\/957\/30c75c8e-b2f9-4704-9cf2-1507045ab3a4.png?auto=compress&amp;auto=format&amp;fit=crop\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1260\/bbaab89a46\/mobile-app-marketing-funnel.png\/m\/2880x0\/filters%3Aquality%2880%29\" alt=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1260\/bbaab89a46\/mobile-app-marketing-funnel.png\/m\/2880x0\/filters%3Aquality%2880%29\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u8ab2\u91d1\u306e\u5b9a\u7fa9\uff08\u307e\u305a\u3053\u3053\u3092\u62bc\u3055\u3048\u308b\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPI\uff08Cost Per Install\uff09<\/strong><br>\u2192 \u30a2\u30d7\u30ea\u304c1\u56de\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u308b\u3054\u3068\u306b\u5e83\u544a\u8cbb\u304c\u767a\u751f<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u3060\u3051\u3067\u306f\u8cbb\u7528\u306f\u304b\u304b\u3089\u306a\u3044<\/li>\n\n\n\n<li>App Store \/ Google Play \u3078\u306e<strong>\u9077\u79fb\u5f8c\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5b8c\u4e86<\/strong>\u3057\u3066\u521d\u3081\u3066\u8ab2\u91d1<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ed6\u306e\u8ab2\u91d1\u65b9\u5f0f\u3068\u306e\u9055\u3044\uff08\u6df7\u540c\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\uff09<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8ab2\u91d1\u65b9\u5f0f<\/th><th>\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/th><th>\u5411\u3044\u3066\u3044\u308b\u76ee\u7684<\/th><\/tr><\/thead><tbody><tr><td>CPM<\/td><td>\u5e83\u544a\u8868\u793a<\/td><td>\u8a8d\u77e5\u62e1\u5927<\/td><\/tr><tr><td>CPC<\/td><td>\u30af\u30ea\u30c3\u30af<\/td><td>LP\u8a98\u5c0e<\/td><\/tr><tr><td><strong>CPI<\/strong><\/td><td><strong>\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/strong><\/td><td><strong>\u30a2\u30d7\u30ea\u7372\u5f97<\/strong><\/td><\/tr><tr><td>CPA<\/td><td>\u6210\u679c\uff08\u8cfc\u5165\u7b49\uff09<\/td><td>\u58f2\u4e0a\u6700\u5927\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u79c1\u306e\u7d4c\u9a13\u3067\u306f<\/strong>\u3001<br>\u300c\u3068\u308a\u3042\u3048\u305aCPI\u304c\u4e00\u756a\u304a\u5f97\u305d\u3046\u300d\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u9078\u3076\u3068\u3001<br><strong>\u201c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306f\u5897\u3048\u305f\u304c\u58f2\u4e0a\u30bc\u30ed\u201d<\/strong> \u3068\u3044\u3046\u30b1\u30fc\u30b9\u304c\u3088\u304f\u8d77\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u3067CPI\u304c\u6210\u7acb\u3059\u308b\u7406\u7531<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u8208\u5473\u30fb\u95a2\u5fc3\uff09\u304c\u8c4a\u5bcc<\/li>\n\n\n\n<li>\u30b9\u30de\u30db\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u30a2\u30d7\u30ea\u9077\u79fb\u304c\u81ea\u7136<\/li>\n\n\n\n<li><strong>\u6a5f\u68b0\u5b66\u7fd2\u304c\u201c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3084\u3059\u3044\u4eba\u201d\u3092\u81ea\u52d5\u3067\u63a2\u3059<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001<strong>\u77ed\u671f\u9593\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u5897\u3084\u3059<\/strong>\u7528\u9014\u3067\u306f\u975e\u5e38\u306b\u5f37\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u3053\u306e\u6642\u70b9\u3067\u306e\u5224\u65ad\u8ef8\uff08\u91cd\u8981\uff09<\/h3>\n\n\n\n<p>\u6b21\u306e\u3069\u3061\u3089\u306b\u8fd1\u3044\u304b\u3067\u3001CPI\u5e83\u544a\u306e\u5411\u304d\u30fb\u4e0d\u5411\u304d\u304c\u5206\u304b\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#x2705; <strong>\u5411\u3044\u3066\u3044\u308b<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u521d\u671f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u5897\u3084\u3057\u305f\u3044<\/li>\n\n\n\n<li>LTV\uff08\u7d99\u7d9a\u8ab2\u91d1\u30fb\u5e83\u544a\u53ce\u76ca\uff09\u304c\u3042\u308b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>&#x26a0;&#xfe0f; <strong>\u6ce8\u610f\u304c\u5fc5\u8981<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5358\u767a\u8cfc\u5165\u306e\u307f\u306e\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u5229\u7528\u958b\u59cb\u307e\u3067\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u306f\u3044\u304f\u3089\u304c\u76f8\u5834\uff1f\u696d\u7a2e\u30fb\u30a2\u30d7\u30ea\u5225\u306e\u8003\u3048\u65b9<\/h2>\n\n\n\n<p><strong>\u7d50\u8ad6\u3068\u3057\u3066<\/strong>\u3001CPI\u306b\u300c\u7d76\u5bfe\u7684\u306a\u6b63\u89e3\u4fa1\u683c\u300d\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u898b\u308b\u3079\u304d\u306f\u76f8\u5834\u3067\u306f\u306a\u304f\u3001**\u300c\u305d\u306eCPI\u3067LTV\u304c\u5408\u3046\u304b\u3069\u3046\u304b\u300d**\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u306f\u3044\u3048\u3001\u5224\u65ad\u306e\u8ef8\u304c\u306a\u3044\u3068\u30c6\u30b9\u30c8\u51fa\u7a3f\u3059\u3089\u3067\u304d\u306a\u3044\u306e\u3067\u3001<br>\u307e\u305a\u306f<strong>\u696d\u7a2e\u5225\u306e\u76ee\u5b89\u30ec\u30f3\u30b8<\/strong>\u3092\u62bc\u3055\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/vfkpgemp7ek3\/2290729619\/bcd206cb26dd74bda867f9b075ab3fbf\/0162-june-2014-chartboost.png\" alt=\"https:\/\/images.ctfassets.net\/vfkpgemp7ek3\/2290729619\/bcd206cb26dd74bda867f9b075ab3fbf\/0162-june-2014-chartboost.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2018\/12\/cost_per_install_rates_2024_2_750.png\" alt=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2018\/12\/cost_per_install_rates_2024_2_750.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.prod.website-files.com\/66e2765d540e1939a89db4e3\/66ea7b630ca717bd85c7db73_65d32f7812ec3c62527581b8_Top%252020%2520mobile%2520app%2520user%2520acquisition%2520statistics_Full%2520Graphic.webp\" alt=\"https:\/\/cdn.prod.website-files.com\/66e2765d540e1939a89db4e3\/66ea7b630ca717bd85c7db73_65d32f7812ec3c62527581b8_Top%252020%2520mobile%2520app%2520user%2520acquisition%2520statistics_Full%2520Graphic.webp\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u696d\u7a2e\u30fb\u30a2\u30d7\u30ea\u30bf\u30a4\u30d7\u5225\uff5cCPI\u306e\u76ee\u5b89\u611f<\/h3>\n\n\n\n<p>\u203b\u3042\u304f\u307e\u3067\u300c\u521d\u671f\u5224\u65ad\u306e\u76ee\u5b89\u300d\u3067\u3059\u3002\u9ad8\u3044\uff1d\u5931\u6557\u3001\u5b89\u3044\uff1d\u6210\u529f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30a2\u30d7\u30ea\u7a2e\u5225<\/th><th>CPI\u76ee\u5b89<\/th><th>\u7279\u5fb4<\/th><\/tr><\/thead><tbody><tr><td>\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0<\/td><td>\u00a5100\u301c300<\/td><td>\u56de\u8ee2\u304c\u65e9\u304f\u91cf\u91cd\u8996<\/td><\/tr><tr><td>\u30bd\u30fc\u30b7\u30e3\u30eb\uff0f\u8ab2\u91d1\u30b2\u30fc\u30e0<\/td><td>\u00a5300\u301c800<\/td><td>LTV\u524d\u63d0<\/td><\/tr><tr><td>EC\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/td><td>\u00a5200\u301c600<\/td><td>\u521d\u56de\u8cfc\u5165\u7387\u304c\u9375<\/td><\/tr><tr><td>\u30b5\u30d6\u30b9\u30af\uff0fSaaS<\/td><td>\u00a5500\u301c1,500<\/td><td>\u7d99\u7d9a\u7387\u304c\u6700\u91cd\u8981<\/td><\/tr><tr><td>\u91d1\u878d\u30fb\u4e0d\u52d5\u7523\u7cfb<\/td><td>\u00a51,000\u301c<\/td><td>\u9ad8LTV\u524d\u63d0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u6b63\u76f4\u306b\u8a00\u3046\u3068<\/strong>\u3001<br>CPI\u304c\u5b89\u3044\u30b8\u30e3\u30f3\u30eb\u307b\u3069\u300c<strong>\u4f7f\u308f\u308c\u306a\u3044\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/strong>\u300d\u3082\u5897\u3048\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u73fe\u5834\u3067\u3088\u304f\u3042\u308b\u8aa4\u89e3<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#x274c;\u300cCPI\u304c\u5b89\u3044\uff1d\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u826f\u3044\u300d<\/li>\n\n\n\n<li>&#x274c;\u300c\u76f8\u5834\u3088\u308a\u9ad8\u3044\uff1d\u5931\u6557\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u304c\u898b\u3066\u304d\u305f\u4e2d\u3067\u306f\u3001<br><strong>CPI\u00a5150\u3067\u3082\u8d64\u5b57\u306e\u30a2\u30d7\u30ea<\/strong>\u3082\u3042\u308c\u3070\u3001<br><strong>CPI\u00a51,200\u3067\u3082\u9ed2\u5b57\u306e\u30a2\u30d7\u30ea<\/strong>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9055\u3044\u306f\u3053\u3053\u3067\u3059&#x1f447;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u672c\u5f53\u306b\u898b\u308b\u3079\u304d3\u3064\u306e\u6570\u5b57<\/h3>\n\n\n\n<p>CPI\u5358\u4f53\u3067\u306f\u306a\u304f\u3001<strong>\u30bb\u30c3\u30c8\u3067\u5224\u65ad<\/strong>\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u521d\u56de\u8d77\u52d5\u7387<\/strong>\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306b\u958b\u304b\u308c\u305f\u304b\uff09<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u7387\uff08Day1 \/ Day7\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u8ab2\u91d1 or \u53ce\u76ca\u767a\u751f\u7387<\/strong><\/li>\n<\/ol>\n\n\n\n<p>&#x1f449; CPI\u306f\u300c\u5165\u53e3\u306e\u5358\u4fa1\u300d\u306b\u3059\u304e\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c6\u30b9\u30c8\u51fa\u7a3f\u6642\u306e\u73fe\u5b9f\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n<p>\u521d\u671f\u306f\u3053\u3046\u8003\u3048\u308b\u3068\u5931\u6557\u3057\u306b\u304f\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u307e\u305a\u306f <strong>\u60f3\u5b9aLTV\u306e1\/3\u301c1\/2\u4ee5\u5185<\/strong> \u3092\u76ee\u6a19CPI\u306b\u8a2d\u5b9a<\/li>\n\n\n\n<li>7\u301c14\u65e5\u3067\n<ul class=\"wp-block-list\">\n<li>CPI<\/li>\n\n\n\n<li>\u521d\u56de\u8d77\u52d5\u7387<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7387<br>\u3092\u30bb\u30c3\u30c8\u3067\u78ba\u8a8d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u79c1\u306e\u5b9f\u52d9\u3067\u306f<\/strong>\u3001<br>CPI\u3060\u3051\u898b\u3066\u6b62\u3081\u305f\u5e83\u544a\u306e\u4e2d\u306b\u3001<br>\u300c\u6539\u5584\u3059\u308c\u3070\u5316\u3051\u305f\u65bd\u7b56\u300d\u3082\u6b63\u76f4\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u304c\u5b89\u304f\u3066\u3082\u5931\u6557\u3059\u308b\u7406\u7531\u306f\uff1f<\/h2>\n\n\n\n<p><strong>\u7d50\u8ad6\u3092\u5148\u306b\u8a00\u3046\u3068<\/strong>\u3001<br>CPI\u304c\u5b89\u3044\uff1d\u300c<strong>\u8cea\u306e\u4f4e\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u96c6\u307e\u3063\u3066\u3044\u308b<\/strong>\u300d\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306f\u512a\u79c0\u3067\u3059\u304c\u3001<br><strong>\u201c\u5b89\u304f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3084\u3059\u3044\u4eba\u201d\u3092\u96c6\u3081\u308b\u6700\u9069\u5316<\/strong>\u304c\u9032\u307f\u3059\u304e\u308b\u3068\u3001<br>\u300c\u4f7f\u308f\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u300d\u304c\u5897\u3048\u308b\u306e\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1260\/bbaab89a46\/mobile-app-marketing-funnel.png\/m\/2880x0\/filters%3Aquality%2880%29\" alt=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1260\/bbaab89a46\/mobile-app-marketing-funnel.png\/m\/2880x0\/filters%3Aquality%2880%29\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto%2Cq_glossy%2Cret_img%2Cw_1000%2Ch_500\/https%3A\/\/www.magenative.com\/wp-content\/uploads\/2022\/07\/Why-number-of-app-downloads-drop.jpg\" alt=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto%2Cq_glossy%2Cret_img%2Cw_1000%2Ch_500\/https%3A\/\/www.magenative.com\/wp-content\/uploads\/2022\/07\/Why-number-of-app-downloads-drop.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1393\/399417b658\/how-many-churned-users-return_charts_v01_chart_b.png\/m\/2880x0\/filters%3Aquality%2880%29\" alt=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1393\/399417b658\/how-many-churned-users-return_charts_v01_chart_b.png\/m\/2880x0\/filters%3Aquality%2880%29\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u73fe\u5834\u3067\u3088\u304f\u898b\u308b3\u3064\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u2460 \u3068\u306b\u304b\u304fCPI\u6700\u9069\u5316\u3060\u3051\u3057\u3066\u3044\u308b<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u76ee\u7684\uff1a\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u307f<\/li>\n\n\n\n<li>\u7d50\u679c\uff1a\n<ul class=\"wp-block-list\">\n<li>CPI \u2193<\/li>\n\n\n\n<li>\u521d\u56de\u8d77\u52d5\u7387 \u2193<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7387 \u2193<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; **\u300c\u5165\u308c\u308b\u3060\u3051\u5165\u308c\u3066\u7d42\u308f\u308a\u300d**\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u91cf\u7523\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2461 \u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u201c\u5b9f\u614b\u3068\u30ba\u30ec\u3066\u3044\u308b\u201d<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u697d\u3057\u305d\u3046\u30fb\u304a\u5f97\u305d\u3046\u306b\u898b\u3048\u308b\u304c\u2026<\/li>\n\n\n\n<li>\u5b9f\u969b\u306e\u30a2\u30d7\u30ea\u4f53\u9a13\u3068\u9055\u3046<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb \u2192 \u5373\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/li>\n\n\n\n<li>\u8a55\u4fa1\uff08\u2605\uff09\u304c\u4e0b\u304c\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u79c1\u306e\u7d4c\u9a13\u3067\u306f<\/strong>\u3001<br>CPI\u304c20\u301c30%\u4e0a\u304c\u3063\u3066\u3082\u3001<br><strong>\u5229\u7528\u7387\u304c\u6539\u5584\u3057\u305f\u65b9\u304c\u6700\u7d42\u7684\u306b\u9ed2\u5b57<\/strong>\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2462 \u8a08\u6e2c\u304c\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u300d\u3067\u6b62\u307e\u3063\u3066\u3044\u308b<\/h4>\n\n\n\n<p>\u4ee5\u4e0b\u3092\u898b\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u975e\u5e38\u306b\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u56de\u8d77\u52d5\uff08First Open\uff09<\/li>\n\n\n\n<li>\u4f1a\u54e1\u767b\u9332<\/li>\n\n\n\n<li>\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5b8c\u4e86<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; \u5e83\u544a\u5074\u306b\u300c<strong>\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7fa9<\/strong>\u300d\u304c\u4f1d\u308f\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u6700\u4f4e\u9650\u30c1\u30a7\u30c3\u30af<\/h3>\n\n\n\n<p>CPI\u5e83\u544a\u3092\u51fa\u3059\u524d\u30fb\u51fa\u3057\u305f\u76f4\u5f8c\u306b\u3001<br><strong>\u6700\u4f4e\u3067\u3082\u3053\u3053\u306f\u78ba\u8a8d<\/strong>\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u56de\u8d77\u52d5\u7387\uff1a30\u301c40%\u4ee5\u4e0a\u3042\u308b\u304b<\/li>\n\n\n\n<li>Day1\u7d99\u7d9a\u7387\uff1a20%\u4ee5\u4e0a\u3042\u308b\u304b<\/li>\n\n\n\n<li>\u5e83\u544a\u8a34\u6c42\u3068\u30a2\u30d7\u30ea\u4f53\u9a13\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u6b21\u4f53\u9a13\uff08\u77ed\u304f\uff09<\/h3>\n\n\n\n<p>\u4ee5\u524d\u3001CPI\u3060\u3051\u3092\u8ffd\u3063\u3066\u3044\u305f\u6848\u4ef6\u3067\u3001<br><strong>CPI\u00a5180 \u2192 \u00a5260<\/strong> \u306b\u4e0a\u3052\u308b\u4ee3\u308f\u308a\u306b<br>\u8a34\u6c42\u3092\u300c\u5b9f\u969b\u306e\u5229\u7528\u30b7\u30fc\u30f3\u300d\u306b\u5909\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u56de\u8d77\u52d5\u7387\uff1a+18%<\/li>\n\n\n\n<li>7\u65e5\u5f8c\u306e\u8ab2\u91d1\u7387\uff1a+2.3pt<br>&#x1f449; <strong>\u5e83\u544a\u8cbb\u56de\u53ce\u304c\u53ef\u80fd\u306b<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3069\u3046\u6e2c\u308b\uff1fLTV\u3068CPI\u306e\u95a2\u4fc2<\/h2>\n\n\n\n<p><strong>\u7d50\u8ad6\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/strong><br>CPI\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001<strong>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\uff1eCPI<\/strong> \u304c\u6210\u7acb\u3059\u308b\u304b\u3069\u3046\u304b\u3067\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPI\u304c\u5b89\u3044\u304b\u9ad8\u3044\u304b\u3067\u306f\u306a\u304f\u3001<br><strong>\u300c\u56de\u53ce\u3067\u304d\u308b\u69cb\u9020\u304b\uff1f\u300d<\/strong> \u3092\u6570\u5b57\u3067\u898b\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mobiledevmemo.com\/wp-content\/uploads\/2015\/11\/example_ltv_curve.png\" alt=\"https:\/\/mobiledevmemo.com\/wp-content\/uploads\/2015\/11\/example_ltv_curve.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1260\/bbaab89a46\/mobile-app-marketing-funnel.png\/m\/2880x0\/filters%3Aquality%2880%29\" alt=\"https:\/\/a.storyblok.com\/f\/47007\/2400x1260\/bbaab89a46\/mobile-app-marketing-funnel.png\/m\/2880x0\/filters%3Aquality%2880%29\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.orangemantra.com\/blog\/wp-content\/uploads\/2023\/07\/MicrosoftTeams-image-3-min.jpg\" alt=\"https:\/\/www.orangemantra.com\/blog\/wp-content\/uploads\/2023\/07\/MicrosoftTeams-image-3-min.jpg\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u307e\u305a\u62bc\u3055\u3048\u308b\u3079\u304d\u8003\u3048\u65b9\uff08\u8d85\u91cd\u8981\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPI<\/strong>\uff1a1\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3042\u305f\u308a\u306e\u5e83\u544a\u8cbb<\/li>\n\n\n\n<li><strong>LTV<\/strong>\uff1a1\u30e6\u30fc\u30b6\u30fc\u304c\u5c06\u6765\u751f\u307f\u51fa\u3059\u7dcf\u53ce\u76ca<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; <strong>LTV \u2212 CPI \u2212 \u904b\u7528\u30b3\u30b9\u30c8 \uff1e 0<\/strong><br>\u3053\u308c\u304c\u9ed2\u5b57\u306e\u6700\u4f4e\u6761\u4ef6\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3068\u4fee\u6b63<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#x274c;\u300c\u521d\u56de\u8ab2\u91d1\u304c\u5c11\u306a\u3044\u304b\u3089\u5931\u6557\u300d<\/li>\n\n\n\n<li>&#x274c;\u300c\u307e\u3060\u56de\u53ce\u3067\u304d\u3066\u3044\u306a\u3044\u304b\u3089\u6b62\u3081\u308b\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30fb\u5e83\u544a\u53ce\u76ca\u578b\u30a2\u30d7\u30ea\u3067\u306f\u3001<br><strong>\u56de\u53ce\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/strong>\u306e\u304c\u666e\u901a\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u52d9\u3067\u4f7f\u3048\u308bLTV\u306e\u7c21\u6613\u7b97\u51fa\uff08\u521d\u671f\u7528\uff09<\/h3>\n\n\n\n<p>\u6700\u521d\u304b\u3089\u5b8c\u74a7\u306aLTV\u306f\u51fa\u305b\u307e\u305b\u3093\u3002<br>\u30c6\u30b9\u30c8\u6bb5\u968e\u3067\u306f\u3001<strong>\u4eeeLTV<\/strong>\u3067\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\uff1a\u5e83\u544a\u53ce\u76ca\u578b\u30a2\u30d7\u30ea<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7\u65e5ARPU\uff1a\u00a5120<\/li>\n\n\n\n<li>30\u65e5ARPU\u60f3\u5b9a\uff1a\u00a5300<\/li>\n\n\n\n<li>60\u65e5ARPU\u60f3\u5b9a\uff1a\u00a5450<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; \u307e\u305a\u306f <strong>30\u65e5LTV &gt; CPI<\/strong> \u3092\u76ee\u5b89\u306b\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u6700\u4f4e\u9650\u898b\u308b\u3079\u304dKPI\u30bb\u30c3\u30c8<\/h3>\n\n\n\n<p>CPI\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u4ee5\u4e0b\u3092<strong>\u30bb\u30c3\u30c8\u3067\u78ba\u8a8d<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\uff08\u5165\u53e3\u5358\u4fa1\uff09<\/li>\n\n\n\n<li>\u521d\u56de\u8d77\u52d5\u7387<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7387\uff08Day1 \/ Day7 \/ Day30\uff09<\/li>\n\n\n\n<li>ARPU \/ \u8ab2\u91d1\u7387<\/li>\n<\/ul>\n\n\n\n<p><strong>\u79c1\u306e\u5b9f\u52d9\u611f\u899a\u3067\u306f<\/strong>\u3001<br>CPI\u304c\u591a\u5c11\u9ad8\u304f\u3066\u3082<br><strong>Day7\u7d99\u7d9a\u7387\u304c\u9ad8\u3044\u5e83\u544a\u306f\u5f8c\u304b\u3089\u4f38\u3073\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5224\u65ad\u3092\u9593\u9055\u3048\u306a\u3044\u305f\u3081\u306e\u73fe\u5b9f\u7684\u30eb\u30fc\u30eb<\/h3>\n\n\n\n<p>\u30c6\u30b9\u30c8\u521d\u671f\u306f\u3001\u3053\u3046\u5272\u308a\u5207\u308b\u3068\u30d6\u30ec\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u56de7\u65e5\uff1a<br>&#x1f449; <strong>\u300c\u8cea\u3092\u898b\u308b\u671f\u9593\u300d<\/strong><\/li>\n\n\n\n<li>14\u301c30\u65e5\uff1a<br>&#x1f449; <strong>\u300c\u56de\u53ce\u898b\u8fbc\u307f\u3092\u898b\u308b\u671f\u9593\u300d<\/strong><\/li>\n\n\n\n<li>30\u65e5\u4ee5\u964d\uff1a<br>&#x1f449; <strong>\u300c\u62e1\u5927 or \u505c\u6b62\u306e\u5224\u65ad\u300d<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u5b9f\u52d9\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p><strong>\u7d50\u8ad6\u3068\u3057\u3066<\/strong>\u3001<br>CPI\u5e83\u544a\u306f\u300c\u51fa\u3059\u304b\u30fb\u51fa\u3055\u306a\u3044\u304b\u300d\u3088\u308a\u3082\u3001<br><strong>\u3069\u3046\u8a2d\u8a08\u3057\u3066\u3001\u3069\u3053\u3067\u5224\u65ad\u3059\u308b\u304b<\/strong>\u3067\u6210\u679c\u304c9\u5272\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u79c1\u304c\u5b9f\u52d9\u3067\u4f7f\u3063\u3066\u3044\u308b<br><strong>\u5931\u6557\u3057\u306b\u304f\u3044\u904b\u7528\u30b9\u30c6\u30c3\u30d7<\/strong>\u3092\u305d\u306e\u307e\u307e\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.branch.io\/wp-content\/uploads\/2022\/12\/anatomy.png\" alt=\"https:\/\/www.branch.io\/wp-content\/uploads\/2022\/12\/anatomy.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/fastercapital.com\/i\/Cost-Per-Inquiry--CPI---CPI-Marketing--How-to-Generate-More-Leads-and-Sales-with-CPA--Challenges-and-Pitfalls-of-CPI-Marketing.webp\" alt=\"https:\/\/fastercapital.com\/i\/Cost-Per-Inquiry--CPI---CPI-Marketing--How-to-Generate-More-Leads-and-Sales-with-CPA--Challenges-and-Pitfalls-of-CPI-Marketing.webp\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/2019\/10\/Successfully-Conducting-Mobile-App-Testing-1024x776.png\" alt=\"https:\/\/static.wingify.com\/gcp\/uploads\/2019\/10\/Successfully-Conducting-Mobile-App-Testing-1024x776.png\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d7\u2460\uff5c\u6700\u521d\u304b\u3089\u300cCPI\u6700\u5b89\u300d\u3092\u72d9\u308f\u306a\u3044<\/h3>\n\n\n\n<p>\u521d\u671f\u8a2d\u5b9a\u3067\u3084\u308a\u304c\u3061\u306a\u5931\u6557\u304c\u3053\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u6a19\uff1a\u3068\u306b\u304b\u304fCPI\u3092\u4e0b\u3052\u308b<\/li>\n\n\n\n<li>\u7d50\u679c\uff1a\n<ul class=\"wp-block-list\">\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306f\u5897\u3048\u308b<\/li>\n\n\n\n<li>\u4f7f\u308f\u308c\u306a\u3044<\/li>\n\n\n\n<li>LTV\u304c\u5408\u308f\u306a\u3044<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u304a\u3059\u3059\u3081\u521d\u671f\u8a2d\u5b9a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u6a19CPI\uff1a<strong>\u60f3\u5b9aLTV\u306e50%\u524d\u5f8c<\/strong><\/li>\n\n\n\n<li>\u914d\u4fe1\u91cf\uff1a\u5c11\u984d\u3067\u3082OK\uff08\u307e\u305a\u306f\u5b66\u7fd2\uff09<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; \u5e83\u544a\u5b66\u7fd2\u306b\u300c\u8cea\u306e\u5b9a\u7fa9\u300d\u3092\u6e21\u3059\u306e\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d7\u2461\uff5c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u201c\u5229\u7528\u5f8c\u201d\u3092\u60f3\u50cf\u3055\u305b\u308b<\/h3>\n\n\n\n<p>CPI\u5e83\u544a\u3067\u4e00\u756a\u5dee\u304c\u51fa\u308b\u306e\u304c<strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8&#x1f447;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9f\u969b\u306e\u30a2\u30d7\u30ea\u753b\u9762\u304c\u5165\u3063\u3066\u3044\u308b\u304b<\/li>\n\n\n\n<li>\u4f55\u304c\u3067\u304d\u308b\u30a2\u30d7\u30ea\u304b\u4e00\u77ac\u3067\u5206\u304b\u308b\u304b<\/li>\n\n\n\n<li>\u300c\u8ab0\u5411\u3051\u304b\u300d\u304c\u660e\u78ba\u304b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u79c1\u306e\u7d4c\u9a13\u3067\u306f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d3e\u624b\u306a\u6f14\u51fa \uff1e \u5229\u7528\u30b7\u30fc\u30f3\u304c\u5206\u304b\u308b\u8a34\u6c42<br>\u3053\u306e\u9806\u3067<strong>\u5f8c\u8005\u306e\u65b9\u304cLTV\u304c\u4f38\u3073\u3084\u3059\u3044<\/strong>\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d7\u2462\uff5c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306eKPI\u3092\u5fc5\u305a\u7d10\u3065\u3051\u308b<\/h3>\n\n\n\n<p>\u6700\u4f4e\u3067\u3082\u3001\u4ee5\u4e0b\u306f\u8a08\u6e2c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u56de\u8d77\u52d5\uff08First Open\uff09<\/li>\n\n\n\n<li>\u4f1a\u54e1\u767b\u9332 or \u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5b8c\u4e86<\/li>\n\n\n\n<li>\u521d\u56de\u8ab2\u91d1 \/ \u5e83\u544a\u8996\u8074<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; \u3053\u308c\u3092\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306b<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8fd4\u3059<\/strong>\u3053\u3068\u3067\u3001<br>\u300c\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u300d\u304c\u5897\u3048\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d7\u2463\uff5c7\u65e5\u3067\u201c\u6b62\u3081\u308b\u5224\u65ad\u201d\u3092\u3057\u306a\u3044<\/h3>\n\n\n\n<p>\u3053\u308c\u306f\u672c\u5f53\u306b\u591a\u3044\u5931\u6557\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3\u301c7\u65e5\u3067\n<ul class=\"wp-block-list\">\n<li>CPI\u304c\u9ad8\u3044<\/li>\n\n\n\n<li>\u56de\u53ce\u3067\u304d\u3066\u3044\u306a\u3044<br>\u2192 \u505c\u6b62<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9f\u52d9\u3067\u306f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7\u65e5\uff1a\u8cea\u3092\u898b\u308b<\/li>\n\n\n\n<li>14\u65e5\uff1a\u6539\u5584\u4f59\u5730\u3092\u898b\u308b<\/li>\n\n\n\n<li>30\u65e5\uff1a\u56de\u53ce\u5224\u65ad<\/li>\n<\/ul>\n\n\n\n<p>\u77ed\u671f\u3067\u6b62\u3081\u308b\u3068\u3001<br><strong>\u5b66\u7fd2\u9014\u4e2d\u306e\u5e83\u544a\u3092\u81ea\u5206\u3067\u6f70\u3059<\/strong>\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d7\u2464\uff5c\u6539\u5584\u306f\u300c\u6570\u5b57 \u2192 \u4eee\u8aac \u2192\u4fee\u6b63\u300d\u306e\u9806<\/h3>\n\n\n\n<p>\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u306f\u3060\u3044\u305f\u3044\u3053\u306e3\u3064\u306b\u96c6\u7d04\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>CPI\u304c\u9ad8\u3044<\/strong><br>\u2192 \u30bf\u30fc\u30b2\u30c3\u30c8 or \u5165\u672d\u3092\u8abf\u6574<\/li>\n\n\n\n<li><strong>\u521d\u56de\u8d77\u52d5\u7387\u304c\u4f4e\u3044<\/strong><br>\u2192 \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u4fee\u6b63<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u7387\u304c\u4f4e\u3044<\/strong><br>\u2192 \u5e83\u544a\u8a34\u6c42\u3068\u30a2\u30d7\u30ea\u4f53\u9a13\u306e\u30ba\u30ec\u4fee\u6b63<\/li>\n<\/ol>\n\n\n\n<p>&#x1f449; \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3060\u3051\u3067\u306a\u304f\u3001<br><strong>\u5e83\u544a\u3068\u30a2\u30d7\u30ea\u306e\u201c\u63a5\u7d9a\u90e8\u5206\u201d\u3092\u898b\u308b\u306e\u304c\u30b3\u30c4<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u3067\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\u8ab2\u91d1\u306e\u4ed5\u7d44\u307f<\/li>\n\n\n\n<li>\u76f8\u5834\u611f<\/li>\n\n\n\n<li>\u5931\u6557\u7406\u7531<\/li>\n\n\n\n<li>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u898b\u65b9<\/li>\n\n\n\n<li>\u5b9f\u52d9\u30b9\u30c6\u30c3\u30d7<\/li>\n<\/ul>\n\n\n\n<p>\u304c\u4e00\u901a\u308a\u63c3\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff5c\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u306f\u300c\u5358\u4fa1\u300d\u3067\u306f\u306a\u304f\u300c\u8a2d\u8a08\u300d\u3067\u6c7a\u307e\u308b<\/h2>\n\n\n\n<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eCPI\u8ab2\u91d1\u306f\u3001<br><strong>\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u52b9\u7387\u3088\u304f\u5897\u3084\u305b\u308b\u5f37\u529b\u306a\u624b\u6cd5<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u6210\u679c\u3092\u5206\u3051\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u660e\u78ba\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\u306e\u5b89\u3055\uff1d\u6210\u529f\u3067\u306f\u306a\u3044<\/li>\n\n\n\n<li><strong>LTV\u3068\u30bb\u30c3\u30c8\u3067\u521d\u3081\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5224\u65ad\u3067\u304d\u308b<\/strong><\/li>\n\n\n\n<li>\u5e83\u544a\u3068\u30a2\u30d7\u30ea\u4f53\u9a13\u306e\u30ba\u30ec\u304c\u3042\u308b\u3068\u3001\u5b89\u304f\u3066\u3082\u8d64\u5b57\u306b\u306a\u308b<\/li>\n<\/ul>\n\n\n\n<p>CPI\u5e83\u544a\u306f\u300c\u51fa\u3059\u3060\u3051\u300d\u306e\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001<br><strong>\u6570\u5b57\u3092\u898b\u306a\u304c\u3089\u80b2\u3066\u3066\u3044\u304f\u904b\u7528\u578b\u65bd\u7b56<\/strong>\u3060\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5931\u6557\u56de\u907f\u30dd\u30a4\u30f3\u30c8\uff5c\u73fe\u5834\u3067\u672c\u5f53\u306b\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74<\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u79c1\u304c\u4f55\u5ea6\u3082\u898b\u3066\u304d\u305f\u300c\u3084\u308a\u304c\u3061\u306a\u5931\u6557\u300d\u3068\u56de\u907f\u7b56\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&#x274c; \u3088\u304f\u3042\u308b\u5931\u6557<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\u3060\u3051\u3092KPI\u306b\u3057\u3066\u5224\u65ad\u3059\u308b<\/li>\n\n\n\n<li>\u521d\u671f7\u65e5\u3067\u826f\u3057\u60aa\u3057\u3092\u6c7a\u3081\u3066\u6b62\u3081\u308b<\/li>\n\n\n\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u5b9f\u614b\u3068\u30ba\u30ec\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u884c\u52d5\u3092\u8a08\u6e2c\u3057\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">&#x2705; \u56de\u907f\u3059\u308b\u305f\u3081\u306e\u8003\u3048\u65b9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\u306f\u300c\u5165\u53e3\u5358\u4fa1\u300d\u3001\u672c\u547d\u306fLTV<\/li>\n\n\n\n<li>\u6700\u4f4e30\u65e5\u306f\u30c7\u30fc\u30bf\u3092\u898b\u308b\u524d\u63d0\u3067\u8a2d\u8a08<\/li>\n\n\n\n<li>\u5229\u7528\u30b7\u30fc\u30f3\u304c\u4f1d\u308f\u308b\u5e83\u544a\u3092\u512a\u5148<\/li>\n\n\n\n<li>\u521d\u56de\u8d77\u52d5\u30fb\u7d99\u7d9a\u7387\u3092\u5fc5\u305a\u8ffd\u3046<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6b63\u76f4\u306b\u8a00\u3046\u3068<\/strong>\u3001<br>CPI\u5e83\u544a\u3067\u5931\u6557\u3059\u308b\u539f\u56e0\u306e\u591a\u304f\u306f\u300c\u77e5\u8b58\u4e0d\u8db3\u300d\u3067\u306f\u306a\u304f<br><strong>\u5224\u65ad\u3092\u6025\u304e\u3059\u304e\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u305a\u306f\u201c\u5c0f\u3055\u304f\u8a66\u3059\u8a2d\u8a08\u201d\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/h2>\n\n\n\n<p>\u3082\u3057\u4eca\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\u5e83\u544a\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u304c\u4e0d\u5b89\u304c\u3042\u308b<\/li>\n\n\n\n<li>\u3059\u3067\u306b\u51fa\u3057\u3066\u3044\u308b\u304c\u3001\u6570\u5b57\u306e\u898b\u65b9\u306b\u8ff7\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u6b62\u3081\u308b\u3079\u304d\u304b\u3001\u6539\u5584\u3059\u3079\u304d\u304b\u5224\u65ad\u3067\u304d\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3046\u72b6\u614b\u306a\u3089\u3001<br><strong>\u3044\u304d\u306a\u308a\u62e1\u5927\u305b\u305a\u3001\u8a2d\u8a08\u3092\u6574\u7406\u3059\u308b\u3060\u3051\u3067\u3082\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60f3\u5b9aLTV\u306f\u3044\u304f\u3089\u304b<\/li>\n\n\n\n<li>\u3069\u306eKPI\u3067\u5224\u65ad\u3059\u308b\u304b<\/li>\n\n\n\n<li>30\u65e5\u5f8c\u306b\u3069\u3046\u306a\u3063\u3066\u3044\u308c\u3070\u6210\u529f\u304b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e3\u70b9\u3092\u66f8\u304d\u51fa\u3059\u3060\u3051\u3067\u3001<br>CPI\u5e83\u544a\u306e\u7cbe\u5ea6\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u4eca\u306e\u3084\u308a\u65b9\u3067\u5408\u3063\u3066\u3044\u308b\u304b\uff1f\u300d<br>\u4e00\u5ea6\u7acb\u3061\u6b62\u307e\u3063\u3066\u6574\u7406\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25cf \u6210\u679c\u304c\u51fa\u306a\u3044\u539f\u56e0\u306e\u591a\u304f\u306f\u65bd\u7b56\u306e\u8cea\u3067\u306f\u306a\u304f\u3001\u6210\u529f\u30fb\u5931\u6557\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u304c\u66d6\u6627\u306a\u3053\u3068\u306b\u3042\u308b\u3002\u76ee\u7684\u30fbKPI\u30fb\u8a55\u4fa1\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5148\u306b\u6c7a\u3081\u308b\u3053\u3068\u3067\u3001\u8ff7\u8d70\u3092\u9632\u3052\u308b\u3002 \u25cf \u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u306f\u52b9\u679c\u304c\u9ad8\u305d\u3046\u306a\u9806\u3067\u306f\u306a\u304f\u3001\u77ed\u671f\u9593\u3067\u691c\u8a3c\u30fb\u5224\u65ad\u3067 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-ads"],"_links":{"self":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/comments?post=4888"}],"version-history":[{"count":1,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4888\/revisions"}],"predecessor-version":[{"id":4906,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4888\/revisions\/4906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/media\/4894"}],"wp:attachment":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/media?parent=4888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/categories?post=4888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/tags?post=4888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}