{"id":4889,"date":"2026-01-02T07:55:36","date_gmt":"2026-01-01T22:55:36","guid":{"rendered":"https:\/\/mktgeng.net\/contents\/?p=4889"},"modified":"2026-01-02T07:55:37","modified_gmt":"2026-01-01T22:55:37","slug":"%e3%80%90%e6%a5%ad%e7%95%8c%e5%88%a5%e3%80%91%e3%82%a4%e3%83%b3%e3%82%b9%e3%82%bf%e5%ba%83%e5%91%8a%e3%81%ae%e8%b2%bb%e7%94%a8%e7%9b%b8%e5%a0%b4%e4%b8%80%e8%a6%a7%ef%bd%9ccpc%e3%83%bbcpm%e3%83%bbcpa","status":"publish","type":"post","link":"https:\/\/mktgeng.net\/contents\/instagram-ads\/4889\/","title":{"rendered":"\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u516c\u958b"},"content":{"rendered":"\n<div style=\"\nbackground: #1e88e5;\ncolor: #ffffff;\nbox-shadow: #1e88e5 0 0 10px 10px;\nmargin: 10px;\nfont-size: 100%;\npadding: 20px;\n\">\n \u25cf\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u306f\u696d\u754c\u69cb\u9020\u306e\u5f71\u97ff\u304c\u5927\u304d\u304f\u3001\u5e73\u5747\u5024\u306f\u76ee\u6a19\u3067\u306f\u306a\u304f\u30ba\u30ec\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3068\u3057\u3066\u4f7f\u3046\u3079\u304d\u3067\u3042\u308b<br>\n\u25cfCPC\u30fbCPM\u30fbCPA\u306f\u305d\u308c\u305e\u308c\u5f79\u5272\u304c\u7570\u306a\u308a\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u512a\u5148\u3057\u3066\u898b\u308b\u6307\u6a19\u3092\u5207\u308a\u66ff\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b<br>\n\u25cf\u696d\u754c\u5225\u306e\u5e73\u5747CPA\u304c\u9ad8\u304f\u3066\u3082\u3001LTV\u3084\u7c97\u5229\u6b21\u7b2c\u3067\u306f\u5341\u5206\u306b\u6210\u7acb\u3059\u308b\u30b1\u30fc\u30b9\u306f\u591a\u3044<br>\n\u25cf\u4e88\u7b97\u8a2d\u8a08\u3067\u306f\u5148\u306b\u8a31\u5bb9CPA\u3092\u6c7a\u3081\u3001CPA\u3092CPC\u3068CVR\u306b\u5206\u89e3\u3057\u3066\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<br>\n\u25cfCPA\u3060\u3051\u3067\u5e83\u544a\u3092\u6b62\u3081\u308b\u3068\u3001\u672c\u6765\u6539\u5584\u3067\u304d\u308b\u5e83\u544a\u3092\u5931\u3046\u30ea\u30b9\u30af\u304c\u9ad8\u3044<br>\n\u25cf\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306f\u5165\u53e3\u65bd\u7b56\u3067\u3042\u308a\u3001LP\u3084\u8ffd\u5ba2\u5c0e\u7dda\u307e\u3067\u542b\u3081\u305f\u8a2d\u8a08\u3067\u6210\u679c\u304c\u6c7a\u307e\u308b<br>\n<\/div>&#8221;\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-00\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>\u300c\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u3063\u3066\u3001\u7d50\u5c40\u3044\u304f\u3089\u304b\u304b\u308b\u306e\uff1f\u300d<br>\u305d\u3046\u805e\u304b\u308c\u3066\u3001\u306f\u3063\u304d\u308a\u7b54\u3048\u3089\u308c\u305a\u306b\u56f0\u3063\u305f\u7d4c\u9a13\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002<br>CPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u8abf\u3079\u3066\u3082\u3001<br>\u300c\u81ea\u793e\u306f\u9ad8\u3044\u306e\u304b\u3001\u666e\u901a\u306a\u306e\u304b\u3001\u60aa\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d<br>\u3068\u3044\u3046\u58f0\u3092\u3001\u79c1\u306f\u73fe\u5834\u3067\u4f55\u5ea6\u3082\u805e\u3044\u3066\u304d\u307e\u3057\u305f\u3002<br>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<br><strong>\u696d\u754c\u5225\u306e\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u8cbb\u7528\u76f8\u5834<\/strong>\u3092\u4e00\u89a7\u3067\u6574\u7406\u3057\u3064\u3064\u3001<br>\u305d\u306e\u6570\u5b57\u3092\u3069\u3046\u5224\u65ad\u3057\u3001\u3069\u3046\u4f7f\u3048\u3070\u3044\u3044\u306e\u304b\u3092\u5b9f\u52d9\u76ee\u7dda\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<br>\u8aad\u307f\u7d42\u3048\u305f\u3068\u304d\u306b\u306f\u3001<br>\u300c\u5e73\u5747\u306b\u632f\u308a\u56de\u3055\u308c\u305a\u3001\u6b21\u306b\u4f55\u3092\u76f4\u305b\u3070\u3044\u3044\u304b\u300d<br>\u304c\u898b\u3048\u308b\u72b6\u614b\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"412\" height=\"1024\" src=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u516c\u958b-412x1024.png\" alt=\"\" class=\"wp-image-4901\" srcset=\"https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u516c\u958b-412x1024.png 412w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u516c\u958b-121x300.png 121w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u516c\u958b-768x1911.png 768w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u516c\u958b-823x2048.png 823w, https:\/\/mktgeng.net\/contents\/wp-content\/uploads\/2026\/01\/\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u306e\u5e73\u5747\u5024\u3092\u516c\u958b-scaled.png 1029w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u6307\u6a19\uff08CPC\u30fbCPM\u30fbCPA\uff09\u3068\u306f\uff1f\u307e\u305a\u4f55\u3092\u898b\u308c\u3070\u3044\u3044\u306e\u304b<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001<strong>\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u306f\u300c\u3069\u306e\u6210\u679c\u3092\u76ee\u7684\u306b\u3059\u308b\u304b\u300d\u3067\u3001\u898b\u308b\u3079\u304d\u6307\u6a19\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/strong><br>\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u73fe\u5834\u3067\u306f\u3001<br>\u300c\u3068\u308a\u3042\u3048\u305aCPC\u304c\u9ad8\u3044\uff0f\u5b89\u3044\u300d<br>\u300cCPA\u3060\u3051\u898b\u3066\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3057\u3066\u3044\u308b\u300d<br>\u3068\u3044\u3046\u30b1\u30fc\u30b9\u304c\u672c\u5f53\u306b\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3001<strong>3\u3064\u306e\u6307\u6a19\u306e\u5f79\u5272\u3092\u6574\u7406\u3059\u308b\u3053\u3068<\/strong>\u304c\u3001\u696d\u754c\u5225\u76f8\u5834\u3092\u6b63\u3057\u304f\u4f7f\u3046\u524d\u63d0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">CPC\u30fbCPM\u30fbCPA\u306e\u9055\u3044\u3092\u4e00\u8a00\u3067\u8a00\u3046\u3068\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09<\/strong><br>\u2192 1\u30af\u30ea\u30c3\u30af\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528<br>\u2192 <em>\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u826f\u3057\u60aa\u3057<\/em>\u3092\u898b\u308b\u6307\u6a19<\/li>\n\n\n\n<li><strong>CPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff09<\/strong><br>\u2192 1,000\u56de\u8868\u793a\u3055\u308c\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528<br>\u2192 <em>\u696d\u754c\u306e\u7af6\u4e89\u6fc0\u3057\u3055\u30fb\u5165\u672d\u74b0\u5883<\/em>\u3092\u898b\u308b\u6307\u6a19<\/li>\n\n\n\n<li><strong>CPA\uff08\u7372\u5f97\u5358\u4fa1\uff09<\/strong><br>\u2192 1\u4ef6\u306e\u6210\u679c\uff08\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\uff09\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528<br>\u2192 <em>\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3057\u3066\u3044\u308b\u304b<\/em>\u3092\u898b\u308b\u6700\u91cd\u8981\u6307\u6a19<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u3053\u3092\u6df7\u540c\u3057\u305f\u307e\u307e\u76f8\u5834\u3092\u898b\u308b\u3068\u3001<strong>\u300c\u5e73\u5747\u3088\u308a\u9ad8\u3044\uff0f\u4f4e\u3044\u300d\u306b\u632f\u308a\u56de\u3055\u308c\u3066\u5224\u65ad\u3092\u8aa4\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/instagram_ad_07.jpg\" alt=\"https:\/\/service.plan-b.co.jp\/wp\/wp-content\/uploads\/blog\/instagram_ad_07.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.inter-bee.com\/wordpress\/wp-content\/uploads\/2024\/06\/ad-marketing240605_04.png\" alt=\"https:\/\/www.inter-bee.com\/wordpress\/wp-content\/uploads\/2024\/06\/ad-marketing240605_04.png\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u79c1\u306e\u73fe\u5834\u7d4c\u9a13\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b<\/h3>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001\u3053\u3093\u306a\u76f8\u8ac7\u304c\u975e\u5e38\u306b\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300cCPA\u304c\u9ad8\u3044\u306e\u3067\u3001\u5e83\u544a\u304c\u30c0\u30e1\u3060\u3068\u601d\u3063\u3066\u6b62\u3081\u307e\u3057\u305f\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u5b9f\u969b\u306b\u4e2d\u8eab\u3092\u898b\u308b\u3068\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\uff1a\u5e73\u5747\u3088\u308a\u826f\u3044<\/li>\n\n\n\n<li>CPM\uff1a\u696d\u754c\u6a19\u6e96<\/li>\n\n\n\n<li>CPA\uff1a\u9ad8\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u539f\u56e0\u306f <strong>\u5e83\u544a\u3067\u306f\u306a\u304fLP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09<\/strong> \u3060\u3063\u305f\u3001\u3068\u3044\u3046\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3002<\/p>\n\n\n\n<p>&#x1f449; <strong>CPA\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u3068\u3001\u6539\u5584\u4f59\u5730\u306e\u3042\u308b\u5e83\u544a\u3092\u6b62\u3081\u3066\u3057\u307e\u3046<\/strong>\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5224\u65ad\u57fa\u6e96\uff5c\u3069\u306e\u6307\u6a19\u3092\u512a\u5148\u3059\u3079\u304d\u304b\uff1f<\/h3>\n\n\n\n<p>\u76ee\u7684\u5225\u306b\u6574\u7406\u3059\u308b\u3068\u3001\u5224\u65ad\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8a8d\u77e5\u62e1\u5927\u304c\u76ee\u7684<\/strong><br>\u2192 CPM\u3092\u91cd\u8996<\/li>\n\n\n\n<li><strong>\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u305f\u3044<\/strong><br>\u2192 CPC\u3092\u91cd\u8996<\/li>\n\n\n\n<li><strong>\u58f2\u4e0a\u30fb\u554f\u3044\u5408\u308f\u305b\u304c\u76ee\u7684<\/strong><br>\u2192 CPA\u3092\u6700\u7d42\u5224\u65ad\u306b\u4f7f\u3046\uff08\u305f\u3060\u3057\u5206\u89e3\u3057\u3066\u898b\u308b\uff09<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u306f\u300c\u696d\u754c\u5225\u300d\u3067\u3053\u3053\u307e\u3067\u5dee\u304c\u51fa\u308b\u306e\u304b\uff1f<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001<strong>\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u5dee\u306f\u300c\u5e83\u544a\u306e\u4e0a\u624b\u3044\u30fb\u4e0b\u624b\u300d\u3088\u308a\u3082\u3001\u696d\u754c\u69cb\u9020\u30678\u5272\u6c7a\u307e\u308a\u307e\u3059\u3002<\/strong><br>\u3053\u3053\u3092\u7406\u89e3\u305b\u305a\u306b\u5e73\u5747\u5024\u3060\u3051\u3092\u898b\u308b\u3068\u3001<br>\u300c\u81ea\u793e\u306f\u52b9\u7387\u304c\u60aa\u3044\u306e\u3067\u306f\uff1f\u300d<br>\u3068\u3001\u5fc5\u8981\u4ee5\u4e0a\u306b\u4e0d\u5b89\u306b\u306a\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u696d\u754c\u5225\u3067\u8cbb\u7528\u304c\u5909\u308f\u308b3\u3064\u306e\u69cb\u9020\u8981\u56e0<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306eCPC\u30fbCPM\u30fbCPA\u306f\u3001\u4e3b\u306b\u6b21\u306e3\u70b9\u3067\u4e0a\u4e0b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u7af6\u5408\u306e\u5e83\u544a\u51fa\u7a3f\u91cf\uff08\u5165\u672d\u306e\u6fc0\u3057\u3055\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u7f8e\u5bb9\u30fbEC\u30fb\u30b9\u30af\u30fc\u30eb\u7cfb\u306f\u53c2\u5165\u4f01\u696d\u304c\u591a\u304f\u3001CPM\u304c\u4e0a\u304c\u308a\u3084\u3059\u3044<\/li>\n\n\n\n<li>BtoB\u3084\u30cb\u30c3\u30c1\u696d\u754c\u306f\u6bd4\u8f03\u7684CPM\u304c\u843d\u3061\u7740\u304d\u3084\u3059\u3044<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5546\u6750\u5358\u4fa1\u30fbLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5358\u4fa1\u304c\u9ad8\u3044\u696d\u754c\u307b\u3069\u300c\u591a\u5c11CPA\u304c\u9ad8\u304f\u3066\u3082\u56de\u308b\u300d\u305f\u3081\u3001\u5165\u672d\u304c\u5f37\u6c17<\/li>\n\n\n\n<li>\u7d50\u679c\u3068\u3057\u3066\u3001CPA\u76f8\u5834\u3082\u81ea\u7136\u3068\u4e0a\u304c\u308b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u8a0e\u671f\u9593\u30fb\u884c\u52d5\u96e3\u6613\u5ea6<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u885d\u52d5\u8cb7\u3044\uff08\u30a2\u30d1\u30ec\u30eb\u30fb\u30b3\u30b9\u30e1\uff09<br>\u2192 CPC\u30fbCPA\u306f\u4f4e\u3081<\/li>\n\n\n\n<li>\u6bd4\u8f03\u691c\u8a0e\u304c\u9577\u3044\uff08BtoB\u30fb\u4e0d\u52d5\u7523\u30fb\u6559\u80b2\uff09<br>\u2192 CPA\u306f\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/jgrip-marketing.co.jp\/wp\/wp-content\/uploads\/2023\/07\/2839ab849d9b2c81bd86f4778e9767e3-1024x576.jpg\" alt=\"https:\/\/jgrip-marketing.co.jp\/wp\/wp-content\/uploads\/2023\/07\/2839ab849d9b2c81bd86f4778e9767e3-1024x576.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/netshop.impress.co.jp\/sites\/default\/files\/images\/article\/2015\/unyo_ad\/unyo_ad-node3204-3.jpg\" alt=\"https:\/\/netshop.impress.co.jp\/sites\/default\/files\/images\/article\/2015\/unyo_ad\/unyo_ad-node3204-3.jpg\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u5e73\u5747\u3088\u308a\u9ad8\u3044\uff1d\u5931\u6557\u300d\u3067\u306f\u306a\u3044\u7406\u7531<\/h3>\n\n\n\n<p>\u3053\u3053\u306f\u5f37\u8abf\u3057\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7f8e\u5bb9\u696d\u754c\u3067\n<ul class=\"wp-block-list\">\n<li>CPA\uff1a8,000\u5186 \u2192 \u9ad8\u3044\u3088\u3046\u306b\u898b\u3048\u308b<\/li>\n\n\n\n<li>1\u9867\u5ba2\u306eLTV\uff1a50,000\u5186<br>\u2192 <strong>\u3080\u3057\u308d\u512a\u79c0<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f4e\u5358\u4fa1EC\u3067\n<ul class=\"wp-block-list\">\n<li>CPA\uff1a3,000\u5186<\/li>\n\n\n\n<li>\u5229\u76ca\uff1a2,000\u5186<br>\u2192 <strong>\u5e83\u544a\u306f\u56de\u3063\u3066\u3044\u306a\u3044<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; **\u8cbb\u7528\u76f8\u5834\u306f\u300c\u6b63\u89e3\u300d\u3067\u306f\u306a\u304f\u300c\u6bd4\u8f03\u306e\u8d77\u70b9\u300d**\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u73fe\u5834\u3067\u79c1\u304c\u5fc5\u305a\u3084\u308b\u30c1\u30a7\u30c3\u30af\u624b\u9806<\/h3>\n\n\n\n<p>\u79c1\u306e\u7d4c\u9a13\u4e0a\u3001\u696d\u754c\u5225\u76f8\u5834\u3092\u898b\u308b\u524d\u306b\u3001\u5fc5\u305a\u6b21\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u793e\u5546\u54c1\u306e\n<ul class=\"wp-block-list\">\n<li>\u5e73\u5747\u5358\u4fa1<\/li>\n\n\n\n<li>\u7c97\u5229<\/li>\n\n\n\n<li>LTV<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>1\u4ef6\u7372\u5f97\u3067\u304d\u305f\u3089\n<ul class=\"wp-block-list\">\n<li>\u3044\u304f\u3089\u307e\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3089\u308c\u308b\u304b\uff08\u8a31\u5bb9CPA\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u304c\u66d6\u6627\u306a\u307e\u307e<br>\u300c\u696d\u754c\u5e73\u5747\u3088\u308a\u9ad8\u3044\uff0f\u4f4e\u3044\u300d<br>\u3092\u898b\u3066\u3082\u3001\u6b63\u3057\u3044\u5224\u65ad\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3010\u696d\u754c\u5225\u3011\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u4e00\u89a7\uff5cCPC\u30fbCPM\u30fbCPA\u5e73\u5747\u5024<\/h2>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u304c\u3001<strong>\u591a\u304f\u306e\u65b9\u304c\u4e00\u756a\u77e5\u308a\u305f\u3044\u30d1\u30fc\u30c8<\/strong>\u3060\u3068\u601d\u3044\u307e\u3059\u3002<br>\u5148\u306b\u524d\u63d0\u3092\u304a\u4f1d\u3048\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u6570\u5024\u306f\u79c1\u306e\u5b9f\u52d9\u7d4c\u9a13\uff0b\u516c\u958b\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3057\u305f**\u300c\u5b9f\u52d9\u3067\u4f7f\u3048\u308b\u76ee\u5b89\u300d**\u3067\u3059\u3002<\/p>\n\n\n\n<p>&#x1f449; **\u7d76\u5bfe\u5024\u3067\u306f\u306a\u304f\u300c\u5224\u65ad\u306e\u57fa\u6e96\u7dda\u300d**\u3068\u3057\u3066\u898b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u696d\u754c\u5225\uff5c\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u5e73\u5747\u8cbb\u7528\u76f8\u5834\uff08\u76ee\u5b89\uff09<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u696d\u754c<\/th><th>CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09<\/th><th>CPM\uff08\u8868\u793a\u5358\u4fa1\uff09<\/th><th>CPA\uff08\u7372\u5f97\u5358\u4fa1\uff09<\/th><\/tr><\/thead><tbody><tr><td>EC\u30fb\u7269\u8ca9<\/td><td>40\u301c120\u5186<\/td><td>800\u301c1,500\u5186<\/td><td>2,000\u301c6,000\u5186<\/td><\/tr><tr><td>\u7f8e\u5bb9\u30fb\u5065\u5eb7<\/td><td>80\u301c200\u5186<\/td><td>1,200\u301c2,500\u5186<\/td><td>5,000\u301c12,000\u5186<\/td><\/tr><tr><td>\u98f2\u98df\u30fb\u5e97\u8217<\/td><td>30\u301c100\u5186<\/td><td>600\u301c1,200\u5186<\/td><td>1,500\u301c4,000\u5186<\/td><\/tr><tr><td>\u6559\u80b2\u30fb\u30b9\u30af\u30fc\u30eb<\/td><td>100\u301c300\u5186<\/td><td>1,500\u301c3,000\u5186<\/td><td>8,000\u301c20,000\u5186<\/td><\/tr><tr><td>BtoB\uff08\u30ea\u30fc\u30c9\u7372\u5f97\uff09<\/td><td>150\u301c400\u5186<\/td><td>1,800\u301c3,500\u5186<\/td><td>10,000\u301c50,000\u5186<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u203b\u914d\u4fe1\u6761\u4ef6\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u5730\u57df\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u306b\u3088\u308a\u524d\u5f8c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/infinity-agent.co.jp\/lab\/wp-content\/uploads\/2023\/09\/%E6%A5%AD%E7%95%8C%E5%88%A5%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E7%8E%87.png\" alt=\"https:\/\/infinity-agent.co.jp\/lab\/wp-content\/uploads\/2023\/09\/%E6%A5%AD%E7%95%8C%E5%88%A5%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E7%8E%87.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i.gyazo.com\/dca59a3a074f017e93f92c151a2276b6.png\" alt=\"https:\/\/i.gyazo.com\/dca59a3a074f017e93f92c151a2276b6.png\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u696d\u754c\u5225\u306e\u7279\u5fb4\u3068\u300c\u76f8\u5834\u306e\u8003\u3048\u65b9\u300d<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">EC\u30fb\u7269\u8ca9<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\u30fbCPA\u3068\u3082\u306b\u6bd4\u8f03\u7684\u4f4e\u3044<\/li>\n\n\n\n<li>\u305f\u3060\u3057 <strong>\u5229\u76ca\u7387\u304c\u4f4e\u3044\u3068\u4e00\u6c17\u306b\u8d64\u5b57\u5316<\/strong><\/li>\n\n\n\n<li>&#x1f449; CPA\u3067\u306f\u306a\u304f\u300cROAS\u300d\u3067\u5224\u65ad\u5fc5\u9808<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u7f8e\u5bb9\u30fb\u5065\u5eb7<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u5408\u304c\u975e\u5e38\u306b\u591a\u304fCPM\u304c\u9ad8\u3044<\/li>\n\n\n\n<li>\u5b9a\u671f\u8cfc\u5165\u30fbLTV\u524d\u63d0\u306a\u3089CPA\u306f\u8a31\u5bb9\u3057\u3084\u3059\u3044<\/li>\n\n\n\n<li>&#x1f449; \u521d\u56deCPA\u3060\u3051\u3067\u6b62\u3081\u308b\u306e\u306f\u5371\u967a<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u98f2\u98df\u30fb\u5e97\u8217<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\u30fbCPA\u306f\u4f4e\u3081<\/li>\n\n\n\n<li>\u6765\u5e97\u7387\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u3067\u6210\u679c\u304c\u5909\u308f\u308b<\/li>\n\n\n\n<li>&#x1f449; Google\u30de\u30c3\u30d7\u30fbLINE\u9023\u643a\u304c\u9375<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6559\u80b2\u30fb\u30b9\u30af\u30fc\u30eb<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA\u306f\u9ad8\u304f\u306a\u308a\u304c\u3061<\/li>\n\n\n\n<li>\u305d\u306e\u5206\u3001<strong>1\u6210\u7d04\u306e\u4fa1\u5024\u304c\u5927\u304d\u3044<\/strong><\/li>\n\n\n\n<li>&#x1f449; \u8cc7\u6599\u8acb\u6c42\u2192\u8aac\u660e\u4f1a\u2192\u6210\u7d04\u306e\u5206\u89e3\u304c\u91cd\u8981<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">BtoB<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\u30fbCPA\u3068\u3082\u306b\u9ad8\u6c34\u6e96<\/li>\n\n\n\n<li>\u6210\u679c\u306f\u300c\u4eca\u3059\u3050\u300d\u51fa\u306a\u3044<\/li>\n\n\n\n<li>&#x1f449; \u5546\u8ac7\u5316\u7387\u30fbLTV\u524d\u63d0\u3067\u898b\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u79c1\u304c\u73fe\u5834\u3067\u3088\u304f\u898b\u308b\u300c\u52d8\u9055\u3044\u300d<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300cBtoB\u3067CPA2\u4e07\u5186\u306f\u9ad8\u3059\u304e\u307e\u3059\u304b\uff1f\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001<br><strong>LTV\u304c50\u4e07\u301c100\u4e07\u5186\u306a\u3089\u3001\u3080\u3057\u308d\u5b89\u3044<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9006\u306b\u3001<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300cEC\u3067CPA3,000\u5186\u306a\u3089\u512a\u79c0\u3067\u3059\u3088\u306d\uff1f\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u2192 <strong>\u5229\u76ca\u304c2,000\u5186\u306a\u3089\u5373\u30a2\u30a6\u30c8<\/strong>\u3002<\/p>\n\n\n\n<p>&#x1f449; **\u76f8\u5834\u306f\u201c\u826f\u3057\u60aa\u3057\u201d\u3092\u6c7a\u3081\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u201c\u30ba\u30ec\u3092\u898b\u3064\u3051\u308b\u3082\u306e\u201d**\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u696d\u754c\u5e73\u5747\u3092\u3069\u3046\u4f7f\u3046\uff1f\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u4e88\u7b97\u8a2d\u8a08\u3068KPI\u8a2d\u5b9a\u306e\u5b9f\u52d9\u624b\u9806<\/h2>\n\n\n\n<p>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001**\u696d\u754c\u5e73\u5747\u306f\u300c\u76ee\u6a19\u5024\u300d\u3067\u306f\u306a\u304f\u300c\u30ba\u30ec\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306e\u7269\u5dee\u3057\u300d**\u3067\u3059\u3002<br>\u5e73\u5747\u5024\u3092\u305d\u306e\u307e\u307e\u76ee\u6a19\u306b\u3059\u308b\u3068\u3001\u307b\u307c\u78ba\u5b9f\u306b\u5224\u65ad\u3092\u8aa4\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u306e\u73fe\u5834\u3067\u306f\u3001<strong>\u5e73\u5747 \u2192 \u5206\u89e3 \u2192 \u81ea\u793e\u57fa\u6e96\u306b\u518d\u8a2d\u8a08<\/strong>\u306e\u9806\u3067\u4f7f\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71\uff5c\u307e\u305a\u300c\u8a31\u5bb9CPA\u300d\u3092\u5148\u306b\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p>\u6700\u521d\u306b\u3084\u308b\u3079\u304d\u306f\u3001\u5e83\u544a\u6307\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br><strong>\u30d3\u30b8\u30cd\u30b9\u5074\u306e\u6570\u5b57\u6574\u7406<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5e73\u5747\u5358\u4fa1<\/li>\n\n\n\n<li>\u7c97\u5229\u7387<\/li>\n\n\n\n<li>LTV\uff08\u30ea\u30d4\u30fc\u30c8\u30fb\u7d99\u7d9a\u542b\u3080\uff09<\/li>\n\n\n\n<li>\u5e83\u544a\u4ee5\u5916\u306e\u56fa\u5b9a\u8cbb<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; \u3053\u3053\u304b\u3089<br>**\u300c1\u4ef6\u7372\u5f97\u306b\u6700\u5927\u3044\u304f\u3089\u307e\u3067\u4f7f\u3048\u308b\u304b\uff08\u8a31\u5bb9CPA\uff09\u300d**\u3092\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u203b \u696d\u754c\u5e73\u5747CPA\u306f\u3001\u3053\u306e\u8a31\u5bb9CPA\u3068<strong>\u6bd4\u3079\u308b\u305f\u3081\u306e\u53c2\u8003\u5024<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72\uff5cCPA\u3092CPC\u30fbCVR\u306b\u5206\u89e3\u3059\u308b<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001CPA\u3092\u5206\u89e3\u3057\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>CPA \uff1d CPC \u00f7 CVR<\/strong><\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA\u304c\u9ad8\u3044<br>\u2192 CPC\u304c\u9ad8\u3044\u306e\u304b\uff1f<br>\u2192 CVR\u304c\u4f4e\u3044\u306e\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u3053\u3092\u5206\u3051\u306a\u3044\u3068\u3001<strong>\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u9593\u9055\u3048\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/jgrip-marketing.co.jp\/wp\/wp-content\/uploads\/2023\/07\/2839ab849d9b2c81bd86f4778e9767e3-1024x576.jpg\" alt=\"https:\/\/jgrip-marketing.co.jp\/wp\/wp-content\/uploads\/2023\/07\/2839ab849d9b2c81bd86f4778e9767e3-1024x576.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2023\/03\/cpa-logic2-s.jpg\" alt=\"https:\/\/degipro.com\/wp-content\/uploads\/2023\/03\/cpa-logic2-s.jpg\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73\uff5c\u696d\u754c\u5e73\u5747\u3068\u300c\u30ba\u30ec\u3066\u3044\u308b\u7b87\u6240\u300d\u3060\u3051\u3092\u898b\u308b<\/h3>\n\n\n\n<p>\u79c1\u304c\u5fc5\u305a\u3084\u308b\u6bd4\u8f03\u306f\u3001\u3053\u308c\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\uff1a\u696d\u754c\u5e73\u5747\u3068\u6bd4\u3079\u3066\u3069\u3046\u304b\uff1f<\/li>\n\n\n\n<li>CPM\uff1a\u6975\u7aef\u306b\u9ad8\u304f\u306a\u3044\u304b\uff1f<\/li>\n\n\n\n<li>CVR\uff1a\u5e83\u544a\u5f8c\u306e\u53d7\u3051\u76bf\u306f\u5f31\u304f\u306a\u3044\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; <strong>\u5168\u90e8\u304c\u5e73\u5747\u4ee5\u4e0b\u3092\u76ee\u6307\u3059\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\uff1a\u9ad8\u3044<\/li>\n\n\n\n<li>CVR\uff1a\u9ad8\u3044<\/li>\n\n\n\n<li>CPA\uff1a\u8a31\u5bb9\u5185<\/li>\n<\/ul>\n\n\n\n<p>\u2192 <strong>\u554f\u984c\u306a\u3057<\/strong><\/p>\n\n\n\n<p>\u9006\u306b\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC\uff1a\u5e73\u5747<\/li>\n\n\n\n<li>CVR\uff1a\u4f4e\u3044<\/li>\n\n\n\n<li>CPA\uff1a\u9ad8\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u2192 <strong>LP\u30fb\u5c0e\u7dda\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d74\uff5c\u6700\u521d\u304b\u3089\u300c\u52dd\u3061\u306b\u884c\u304b\u306a\u3044\u300d\u8a2d\u8a08\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u7279\u306b\u521d\u671f\u914d\u4fe1\u3067\u3084\u308a\u304c\u3061\u306a\u306e\u304c\u3001<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u6700\u521d\u304b\u3089CPA\u3092\u5408\u308f\u305b\u306b\u884c\u304f\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u308c\u306f\u5931\u6557\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u306e\u304a\u3059\u3059\u3081\u306f\u3001<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u521d\u671f\uff1a\n<ul class=\"wp-block-list\">\n<li>CPC\u30fbCTR\u3092\u5b89\u5b9a\u3055\u305b\u308b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6b21\uff1a\n<ul class=\"wp-block-list\">\n<li>CVR\u6539\u5584\uff08LP\u30fb\u30aa\u30d5\u30a1\u30fc\uff09<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6700\u5f8c\uff1a\n<ul class=\"wp-block-list\">\n<li>CPA\u6700\u9069\u5316<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>&#x1f449; **\u5e83\u544a\u306f\u201c\u8abf\u6574\u578b\u306e\u65bd\u7b56\u201d**\u306a\u306e\u3067\u3001\u6bb5\u968e\u3092\u8e0f\u3080\u65b9\u304c\u7d50\u679c\u304c\u51fa\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u696d\u754c\u5225\u76f8\u5834\u3092\u898b\u3066\u3082\u6210\u679c\u304c\u51fa\u306a\u3044\u4eba\u306e\u5171\u901a\u70b9\uff5c\u3088\u304f\u3042\u308b\u5931\u6557\u3068\u56de\u907f\u7b56<\/h2>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u76f8\u5834\u30fb\u5e73\u5747\u5024\u30fb\u4e88\u7b97\u8a2d\u8a08\u306e\u8a71\u3092\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001<br><strong>\u305d\u308c\u3067\u3082\u6210\u679c\u304c\u51fa\u306a\u3044\u30b1\u30fc\u30b9<\/strong>\u306f\u5b9f\u969b\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001\u305d\u306e\u591a\u304f\u306f<br>\u300c\u76f8\u5834\u306e\u898b\u65b9\u300d\u3067\u306f\u306a\u304f<br><strong>\u300c\u4f7f\u3044\u65b9\u300d\u3092\u9593\u9055\u3048\u3066\u3044\u308b<\/strong>\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u2460\uff5c\u5e73\u5747\u5024\u3092\u300c\u76ee\u6a19\u5024\u300d\u306b\u3057\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p>\u3053\u308c\u306f\u4e00\u756a\u591a\u3044\u5931\u6557\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u696d\u754c\u5e73\u5747CPA\u304c5,000\u5186\u3060\u304b\u3089\u30015,000\u5186\u3092\u76ee\u6307\u305d\u3046\u300d<\/li>\n\n\n\n<li>\u300c\u5e73\u5747CPC\u3088\u308a\u9ad8\u3044\uff1d\u5e83\u544a\u304c\u60aa\u3044\u300d<\/li>\n<\/ul>\n\n\n\n<p>&#x1f449; \u5e73\u5747\u5024\u306f\u3001<strong>\u4e0a\u624b\u304f\u3044\u3063\u3066\u3044\u308b\u4f01\u696d\u30fb\u5931\u6557\u3057\u3066\u3044\u308b\u4f01\u696d\u3092\u5168\u90e8\u6df7\u305c\u305f\u6570\u5b57<\/strong>\u3067\u3059\u3002<br>\u76ee\u6307\u3059\u3082\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u30ba\u30ec\u3092\u78ba\u8a8d\u3059\u308b\u57fa\u6e96<\/strong>\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u56de\u907f\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e73\u5747\u5024 \u2192 \u81ea\u793e\u306e\u8a31\u5bb9CPA\u3068\u6bd4\u8f03\u3059\u308b<\/li>\n\n\n\n<li>\u9ad8\u3044\uff0f\u4f4e\u3044\u3067\u306f\u306a\u304f\u300c\u306a\u305c\u30ba\u30ec\u3066\u3044\u308b\u304b\u300d\u3092\u5206\u89e3\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u2461\uff5cCPA\u3060\u3051\u898b\u3066\u5e83\u544a\u3092\u6b62\u3081\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p>\u79c1\u306e\u7d4c\u9a13\u4e0a\u3001\u3053\u308c\u306f\u672c\u5f53\u306b\u3082\u3063\u305f\u3044\u306a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA\u304c\u9ad8\u3044<br>\u2192 \u5373\u505c\u6b62<br>\u2192 \u5b9f\u306fCPC\u30fbCTR\u306f\u512a\u79c0\u3060\u3063\u305f<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306f\u975e\u5e38\u306b\u591a\u3044\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/bruceclay.jpn.com\/wp-content\/uploads\/2020\/01\/SnapCrab_NoName_2020-1-15_1-24-57_No-00.png\" alt=\"https:\/\/bruceclay.jpn.com\/wp-content\/uploads\/2020\/01\/SnapCrab_NoName_2020-1-15_1-24-57_No-00.png\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.kwm.co.jp\/media\/2024\/10\/image-24.png\" alt=\"https:\/\/www.kwm.co.jp\/media\/2024\/10\/image-24.png\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u56de\u907f\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA\u3092\n<ul class=\"wp-block-list\">\n<li>CPC<\/li>\n\n\n\n<li>CTR<\/li>\n\n\n\n<li>CVR<br>\u306b\u5206\u89e3\u3057\u3066\u78ba\u8a8d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5e83\u544a\u304c\u539f\u56e0\u304b\u3001LP\u304c\u539f\u56e0\u304b\u3092\u5207\u308a\u5206\u3051\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u2462\uff5c\u696d\u754c\u69cb\u9020\u3092\u7121\u8996\u3057\u3066\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b<\/h3>\n\n\n\n<p>\u7279\u306b\u591a\u3044\u306e\u304c\u3001\u3053\u3093\u306a\u6bd4\u8f03\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u540c\u696dA\u793e\u306fCPA3,000\u5186\u3089\u3057\u3044\u306e\u306b\u3001\u3046\u3061\u306f8,000\u5186\u2026\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u3067\u3082\u5b9f\u969b\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u6750\u5358\u4fa1<\/li>\n\n\n\n<li>LTV<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64<\/li>\n\n\n\n<li>\u914d\u4fe1\u5730\u57df<\/li>\n<\/ul>\n\n\n\n<p>\u304c\u307e\u3063\u305f\u304f\u9055\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3002<\/p>\n\n\n\n<p>&#x1f449; <strong>\u540c\u3058\u696d\u754c\u3067\u3082\u201c\u540c\u3058\u6761\u4ef6\u201d\u3067\u306a\u3051\u308c\u3070\u6bd4\u8f03\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u56de\u907f\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bd4\u8f03\u3059\u308b\u306a\u3089\n<ul class=\"wp-block-list\">\n<li>\u540c\u3058\u76ee\u7684<\/li>\n\n\n\n<li>\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8<\/li>\n\n\n\n<li>\u540c\u3058\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e<br>\u3067\u63c3\u3048\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5931\u6557\u2463\uff5c\u5e83\u544a\u3060\u3051\u3067\u5b8c\u7d50\u3055\u305b\u3088\u3046\u3068\u3059\u308b<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306f<br>**\u300c\u5165\u308a\u53e3\u300d**\u3067\u3042\u3063\u3066\u3001<br><strong>\u300c\u6210\u7d04\u88c5\u7f6e\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LP\u304c\u5f31\u3044<\/li>\n\n\n\n<li>\u30aa\u30d5\u30a1\u30fc\u304c\u5f31\u3044<\/li>\n\n\n\n<li>\u8ffd\u5ba2\u5c0e\u7dda\u304c\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u72b6\u614b\u3067CPA\u3092\u4e0b\u3052\u3088\u3046\u3068\u3057\u3066\u3082\u3001\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u56de\u907f\u7b56<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a \u2192 LP \u2192 \u8ffd\u5ba2\uff08LINE\uff0f\u30e1\u30fc\u30eb\uff09\u307e\u3067\u3092\u4e00\u9023\u3067\u8a2d\u8a08<\/li>\n\n\n\n<li>\u5e83\u544a\u6539\u5584\u3068\u540c\u6642\u306b\u3001\u53d7\u3051\u76bf\u3082\u5fc5\u305a\u898b\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff5c\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u306f\u300c\u6bd4\u8f03\u300d\u3067\u306f\u306a\u304f\u300c\u5224\u65ad\u300d\u306b\u4f7f\u3046<\/h2>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u304a\u4f1d\u3048\u3057\u3066\u304d\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u306f <strong>\u696d\u754c\u69cb\u9020\u3067\u5927\u304d\u304f\u5909\u308f\u308b<\/strong><\/li>\n\n\n\n<li>\u5e73\u5747\u5024\u306f\u300c\u76ee\u6a19\u300d\u3067\u306f\u306a\u304f <strong>\u30ba\u30ec\u3092\u898b\u3064\u3051\u308b\u57fa\u6e96<\/strong><\/li>\n\n\n\n<li>CPA\u3060\u3051\u3092\u898b\u308b\u3068 <strong>\u6b62\u3081\u308b\u3079\u304d\u3067\u306a\u3044\u5e83\u544a\u3092\u6b62\u3081\u304c\u3061<\/strong><\/li>\n\n\n\n<li>\u6b63\u89e3\u306f<br><strong>\u696d\u754c\u76f8\u5834 \u2192 \u5206\u89e3 \u2192 \u81ea\u793e\u306e\u8a31\u5bb9CPA\u306b\u518d\u8a2d\u8a08<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001<br><strong>\u300c\u76f8\u5834\u3092\u77e5\u3063\u305f\u3060\u3051\u300d\u3067\u6210\u679c\u304c\u51fa\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><br>\u3067\u3082\u3001<strong>\u76f8\u5834\u3092\u6b63\u3057\u304f\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u7121\u99c4\u306a\u5224\u65ad\u30df\u30b9\u306f\u78ba\u5b9f\u306b\u6e1b\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5931\u6557\u56de\u907f\u30dd\u30a4\u30f3\u30c8\uff5c\u6700\u4f4e\u9650\u3053\u3053\u3060\u3051\u306f\u62bc\u3055\u3048\u3066\u304f\u3060\u3055\u3044<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u754c\u5e73\u5747CPA\u3092\u305d\u306e\u307e\u307e\u76ee\u6a19\u306b\u3057\u306a\u3044<\/li>\n\n\n\n<li>CPA\u306f\u5fc5\u305a <strong>CPC\uff0fCVR\u306b\u5206\u89e3<\/strong>\u3059\u308b<\/li>\n\n\n\n<li>\u300c\u9ad8\u3044\u30fb\u5b89\u3044\u300d\u3067\u306f\u306a\u304f <strong>LTV\u3068\u7c97\u5229\u3067\u5224\u65ad<\/strong>\u3059\u308b<\/li>\n\n\n\n<li>\u5e83\u544a\u3060\u3051\u3067\u5b8c\u7d50\u3055\u305b\u305a <strong>LP\u30fb\u8ffd\u5ba2\u5c0e\u7dda\u307e\u3067\u898b\u308b<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e4\u3064\u3092\u610f\u8b58\u3059\u308b\u3060\u3051\u3067\u3001<br>\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u201c\u7121\u99c4\u6253\u3061\u201d\u306f\u304b\u306a\u308a\u6e1b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u305a\u306f\u300c\u81ea\u793e\u57fa\u6e96\u300d\u3092\u6574\u7406\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/h2>\n\n\n\n<p>\u3082\u3057\u4eca\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u754c\u5e73\u5747\u3068\u6bd4\u3079\u3066\u826f\u3044\u306e\u304b\u60aa\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044<\/li>\n\n\n\n<li>CPA\u304c\u5408\u308f\u305a\u3001\u6b62\u3081\u308b\u3079\u304d\u304b\u60a9\u3093\u3067\u3044\u308b<\/li>\n\n\n\n<li>\u4e88\u7b97\u306e\u8aac\u660e\u3092\u793e\u5185\u30fb\u4e0a\u53f8\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u3093\u306a\u72b6\u614b\u306a\u3089\u3001<br><strong>\u4e00\u5ea6\u300c\u81ea\u793e\u306e\u8a31\u5bb9CPA\u30fbKPI\u69cb\u9020\u300d\u3092\u7d19\u306b\u66f8\u304d\u51fa\u3059<\/strong>\u3060\u3051\u3067\u3082\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u3067\u3082\u5224\u65ad\u304c\u96e3\u3057\u3051\u308c\u3070\u3001<br>\u300c\u3069\u3053\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304b\u300d\u3092\u6574\u7406\u3059\u308b\u76f8\u8ac7\u304b\u3089\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002<br>\u58f2\u308a\u8fbc\u307f\u524d\u63d0\u3067\u306f\u306a\u304f\u3001<strong>\u72b6\u6cc1\u6574\u7406\u306e\u5ef6\u9577<\/strong>\u3068\u3057\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25cf\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u306f\u696d\u754c\u69cb\u9020\u306e\u5f71\u97ff\u304c\u5927\u304d\u304f\u3001\u5e73\u5747\u5024\u306f\u76ee\u6a19\u3067\u306f\u306a\u304f\u30ba\u30ec\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3068\u3057\u3066\u4f7f\u3046\u3079\u304d\u3067\u3042\u308b \u25cfCPC\u30fbCPM\u30fbCPA\u306f\u305d\u308c\u305e\u308c\u5f79\u5272\u304c\u7570\u306a\u308a\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u512a\u5148\u3057\u3066\u898b\u308b\u6307\u6a19\u3092\u5207\u308a\u66ff\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b \u25cf\u696d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-ads"],"_links":{"self":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/comments?post=4889"}],"version-history":[{"count":1,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4889\/revisions"}],"predecessor-version":[{"id":4907,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/posts\/4889\/revisions\/4907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/media\/4895"}],"wp:attachment":[{"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/media?parent=4889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/categories?post=4889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mktgeng.net\/contents\/wp-json\/wp\/v2\/tags?post=4889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}